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For Companies At a Glance
- Tasks: Manage customer engagement campaigns via email, SMS, and direct mail.
- Company: Topps Tiles is a leading retailer in the home improvement sector.
- Benefits: Enjoy flexible working options and great corporate perks.
- Why this job: Join a dynamic team focused on data-driven marketing and customer loyalty.
- Qualifications: Experience in CRM and marketing, with strong analytical skills required.
- Other info: Opportunity to work with innovative tools like Bloomreach.
The predicted salary is between 43200 - 72000 £ per year.
Are you a data-driven marketer with a passion for customer engagement? Topps Tiles is seeking a CRM & Loyalty Manager to manage our direct communications and loyalty initiatives. Reporting into the Head of CRM & Loyalty, you'll manage campaigns across email, SMS, and direct mail, using Bloomreach to refine segmentation and personalisation strategies that drive customer engagement and sales.
CRM and Loyalty Manager employer: Topps Tiles
Contact Detail:
Topps Tiles Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM and Loyalty Manager
✨Tip Number 1
Familiarise yourself with Bloomreach and its functionalities. Understanding how to leverage this platform for segmentation and personalisation will give you a significant edge in your application.
✨Tip Number 2
Showcase your experience with data analysis and customer engagement strategies. Be prepared to discuss specific campaigns you've managed and the results achieved, as this will demonstrate your capability in driving customer loyalty.
✨Tip Number 3
Network with professionals in the CRM and marketing field. Engaging with others in the industry can provide insights into current trends and best practices, which you can mention during interviews to show your enthusiasm and knowledge.
✨Tip Number 4
Prepare to discuss how you would approach managing multi-channel campaigns. Having a clear strategy for integrating email, SMS, and direct mail will highlight your comprehensive understanding of customer communication.
We think you need these skills to ace CRM and Loyalty Manager
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the responsibilities and requirements of the CRM & Loyalty Manager position. Highlight key skills such as data-driven marketing, customer engagement, and campaign management in your application.
Tailor Your CV: Customise your CV to reflect your experience in managing campaigns across various channels like email, SMS, and direct mail. Include specific examples of how you've used data to drive customer engagement and sales.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer engagement and your expertise in CRM strategies. Mention your familiarity with tools like Bloomreach and how you can contribute to Topps Tiles' loyalty initiatives.
Proofread Your Application: Before submitting, carefully proofread your application materials for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for a role focused on communication.
How to prepare for a job interview at Topps Tiles
✨Know Your Data
As a CRM and Loyalty Manager, you'll be expected to demonstrate your understanding of data-driven marketing. Brush up on key metrics and analytics tools, especially Bloomreach, as this will show your potential employer that you can effectively manage campaigns and refine strategies.
✨Showcase Your Campaign Experience
Prepare to discuss specific campaigns you've managed in the past. Highlight your role in developing email, SMS, and direct mail strategies, and be ready to share results that showcase your impact on customer engagement and sales.
✨Understand Customer Segmentation
Familiarise yourself with segmentation techniques and personalisation strategies. Be prepared to explain how you would approach refining these strategies for Topps Tiles, demonstrating your ability to tailor communications to different customer segments.
✨Ask Insightful Questions
Interviews are a two-way street. Prepare thoughtful questions about Topps Tiles' current CRM initiatives and future goals. This not only shows your interest in the role but also gives you insight into how you can contribute to their success.
