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For Companies At a Glance
- Tasks: Manage customer engagement campaigns via email, SMS, and direct mail.
- Company: Topps Tiles is a leading retailer in the home improvement sector.
- Benefits: Enjoy flexible working options and great corporate perks.
- Why this job: Join a dynamic team focused on data-driven marketing and customer loyalty.
- Qualifications: Experience in CRM and marketing, with strong analytical skills required.
- Other info: Opportunity to work with innovative tools like Bloomreach.
The predicted salary is between 28800 - 48000 £ per year.
Are you a data-driven marketer with a passion for customer engagement? Topps Tiles is seeking a CRM & Loyalty Manager to manage our direct communications and loyalty initiatives. Reporting into the Head of CRM & Loyalty, you'll manage campaigns across email, SMS, and direct mail, using Bloomreach to refine segmentation and personalisation strategies that drive customer engagement and sales.
Contact Detail:
Topps Tiles Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM and Loyalty Manager
✨Tip Number 1
Familiarise yourself with Bloomreach and its functionalities. Since the role involves using this platform for segmentation and personalisation, having a solid understanding of how it works will give you an edge during interviews.
✨Tip Number 2
Showcase your experience with data-driven marketing strategies. Be prepared to discuss specific campaigns you've managed that demonstrate your ability to engage customers effectively through various channels like email and SMS.
✨Tip Number 3
Research Topps Tiles and their current CRM initiatives. Understanding their brand values and customer engagement strategies will help you tailor your conversation and show genuine interest in the company.
✨Tip Number 4
Network with professionals in the CRM and loyalty space. Engaging with others in the industry can provide insights into best practices and trends, which you can bring up during your discussions with us.
We think you need these skills to ace CRM and Loyalty Manager
Some tips for your application 🫡
Understand the Role: Familiarise yourself with the responsibilities of a CRM and Loyalty Manager. Highlight your experience in managing campaigns across various channels like email, SMS, and direct mail in your application.
Showcase Data-Driven Skills: Emphasise your data analysis skills and how you've used data to drive customer engagement in previous roles. Mention any specific tools or platforms you have experience with, such as Bloomreach.
Tailor Your CV: Customise your CV to reflect relevant experiences that align with the job description. Use keywords from the job posting to ensure your application stands out to recruiters.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also expresses your passion for customer engagement and loyalty initiatives. Share specific examples of successful campaigns you've managed.
How to prepare for a job interview at Topps Tiles
✨Know Your CRM Tools
Familiarise yourself with Bloomreach and other CRM tools mentioned in the job description. Be prepared to discuss how you've used similar platforms in the past to drive customer engagement and improve segmentation strategies.
✨Showcase Your Campaign Successes
Prepare specific examples of successful campaigns you've managed, particularly those involving email, SMS, or direct mail. Highlight the results achieved and how your strategies contributed to customer loyalty and sales growth.
✨Understand Customer Engagement Metrics
Brush up on key metrics related to customer engagement and loyalty. Be ready to discuss how you measure success in your campaigns and what strategies you employ to enhance customer retention.
✨Demonstrate Data-Driven Decision Making
Emphasise your ability to analyse data and make informed decisions. Discuss how you've used data insights to refine marketing strategies and improve customer experiences in previous roles.
