At a Glance
- Tasks: Lead digital marketing strategies and optimise online presence for Topps Tiles.
- Company: Join a dynamic, market-leading retail business with a collaborative culture.
- Benefits: Enjoy a competitive salary, bonuses, flexible working, and generous staff discounts.
- Other info: Diversity and inclusion are at our core; we welcome all applicants.
- Why this job: Make an impact in a fast-paced environment while driving digital growth.
- Qualifications: 2+ years in digital marketing with strong skills in PPC, SEO, and social media.
The predicted salary is between 45000 - 55000 £ per year.
About The Role
There’s plenty about Topps Tiles that might surprise you.
Like the scale of our Support Office in Leicester.
We have Finance, Marketing, Buying, Central Operations, HR, Property, Customer Service and IT all under one roof.
Tight-knit teams of talented people working together and working hard to get things done and drive results.
But then, would you expect anything less from an ambitious, dynamic, market‑leading, multi‑million‑pound retail business?
After delivering our 20% market share goal of “one in five” in 2023, we have launched our new goal – Mission 365 – targeting £365 million of sales.
PURPOSE
We are recruiting for an experienced, dynamic and talented Digital Channel Manager who can take strategic responsibility for the online presence of Topps Tiles across our digital channels.
This will include ensuring maximum optimisation across all online marketing channels.
Cross‑functional working with other areas within the Marketing team and other departments across the business is key.
- KEY ACCOUNTABILITIES: Summary
- Line Management responsibility of Social Media Executive and Digital Content Manager
- Overseeing strategy and day‑to‑day management of digital channels, including PPC, SEO, GEO, Social Media, Programmatic display & Partnerships
- Budget management across all channels
- Confidently present performance results to senior stakeholders in board meetings
- Ensuring all campaigns across all channels are consistent
- Digital Performance
- Responsible for delivering the annual Digital trading targets, maximising every opportunity to grow essential KPIs with a main focus on driving traffic and increasing visibility to our Retail and Trade websites & App.
- To maximise traffic‑driving opportunities to grow overall company performance
- Weekly and monthly analysis of performance, ensuring Digital channels are consistently performing at their optimal peak
- Search/Paid Marketing
- To manage our Search Marketing agency to drive incremental traffic and sales across SEO, GEO, PPC and Shopping campaigns
- To improve organic performance by managing the delivery of technical SEO recommendations, collaborating with our Digital Content Manager and Digital performance team to support off‑site content building, and leading the delivery of on‑site content generation across our inspirational and transactional pages
- Manage the online budget to ensure all paid media activity across PPC, Shopping, and Display delivers the maximum ROI
- Increase visitor share on our channels against our competitors
- Manage display activity
- Social Media
- Devise, develop and implement a clear strategy across all social media platforms
- Work with the Social Media Executive to develop and manage a social calendar with the objective of growing our audience and increasing engagement
- Manage paid social media activity including audience research and targeting, campaign creation, optimisation and reporting
- Define, monitor and drive important social media KPIs
- Manage the Social Media Executive to create engaging digital content, including imagery and video for use across social platforms and the website
- Work alongside the customer team to support all activity across multi‑channel campaigns
- Work closely with stakeholders across the business (ie Buying, HR) to support the overall business strategy and key objectives using social media
- Devise and manage campaigns to generate and share user‑generated content for maximum impact
- Partnerships
- Collaborate with the Brand Communications Manager to maximise partnership opportunities (ie with Rightmove, Ideal Home & Blue Light)
- Agency Management
- Effectively manage key digital strategic partners, ensuring they perform as an extension of your own team.
This includes keeping them informed of strategic business decisions and ensuring their focus is seamlessly aligned to the wider business goals
- Monthly meetings to align all channels and take learnings from each area
- Weekly and monthly calls to review performance and discuss new opportunities
- Analytics & Insights
- Utilise Google Analytics to identify opportunities to improve traffic
- Use first and third‑party data to monitor performance and effectively drive decisions, activity and behaviours across the rest of the business
- Budget Management
- Manage the Digital budget to ensure all campaigns and paid‑for advertising come in on budget with a maximum ROI
- Knowledge, Skills and Experience Required: Essential
- Worked in a similar role for 2+ years
- In‑depth experience of managing and running all main marketing channels including PPC, SEO and Social Media
- Experience in mobile marketing
- Experience of Google Analytics and interpreting data
- Experience of budget management for a maximum return
- Strong end‑to‑end campaign management skills; from brief to launch
- Strong commercial, numerical, analytical and problem‑solving skills
- Strong communication, influencing and stakeholder engagement skills
- Microsoft Excel skills to intermediate level
- Experience of effectively managing agencies
- Self‑motivated with a strong work ethic and strong multi‑tasking skills
- Team player
Desirable
- Degree in related field
- Google Analytics qualification
- What we’ll do for you
In a culture where hard work is recognised and great results are rewarded; you can look forward to a company bonus that will give you a share of our success (up to 25% of your base salary).
Then there’s a generous staff discount, pension and life assurance, a holiday allowance that increases with length of service and a wide range of other benefits.
Plus, flexible working, free on‑site parking, generous discounts on products and services and more.
A lot more.
We’re committed to promoting talent from within too, which means you’ll be well‑supported to build a rewarding career with an individual development plan and lots of training on offer.
Diversity, Equity and Inclusion
At Topps Group we believe that diversity isn’t just a box to tick.
We are committed to creating an authentic ‘One Topps’ culture, where our colleagues feel included and supported regardless of who they are or where they are from.
We actively welcome applications from individuals of all races, ethnicities, genders, sexual orientations, abilities, ages, religions, and socio‑economic backgrounds.
If you need any adjustments during the recruitment process, just let us know—we’re here to support you.
Join us in shaping a culture where inclusion is more than a policy—it’s a daily practice.
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Digital Channel Manager in Leicester employer: Topps Group
Topps Tiles is an exceptional employer, offering a vibrant work culture in Leicester where collaboration and hard work are celebrated. With a strong focus on employee growth, you will benefit from a generous bonus structure, flexible working arrangements, and extensive training opportunities, all while being part of a diverse and inclusive team committed to your success.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Channel Manager in Leicester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Topps Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Topps Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Topps Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Topps Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Channel Manager in Leicester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Topps Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Topps Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Topps Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Topps Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Topps Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Topps Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
