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- Tasks: Lead and optimise digital media campaigns across social platforms like X, LinkedIn, Meta, and YouTube.
- Company: Topham Guerin is a results-driven digital agency that crafts impactful strategies for global clients.
- Benefits: Enjoy autonomy, collaborate with creative teams, and work in a fast-paced, innovative environment.
- Why this job: Join a team that values data-driven decisions and bold thinking to make a real-world impact.
- Qualifications: 4+ years in performance media, strong analytical skills, and experience with major advertising platforms required.
- Other info: Perfect for those who thrive on creativity and want to push boundaries in digital marketing.
The predicted salary is between 36000 - 60000 £ per year.
How to apply: Please email your application to Robert at robert.gao@tophamguerin.com, including your CV and a cover letter outlining why you believe you’re a strong fit for the role and our team.
About this job: As a Performance Media Strategist, you’ll lead the planning, activation, optimisation and reporting of digital media campaigns across social and digital platforms, with a focus on X, LinkedIn, Meta, and YouTube. You’ll be the driving force behind campaign strategy, execution, and performance insights, shaping how we connect with audiences and deliver impact for one of our biggest clients in the environmental communications space. This role is ideal for someone who thrives on autonomy, is obsessive about data, and wants to push boundaries in a fast-moving media landscape. You’ll work closely with creative, strategy, and analytics teams to ensure every campaign runs at peak performance, and you’ll have the freedom to change what’s not working.
Responsibilities:
- Lead the planning, setup, and day-to-day management of paid media campaigns across social and digital platforms.
- Own media buys across X, LinkedIn, Meta, and YouTube — building sophisticated campaigns that balance reach, engagement, and performance.
- Monitor campaign delivery, targeting, and creative results — and use analytics to uncover insights and make optimisation decisions in real-time.
- Collaborate with internal teams and external stakeholders to influence strategy, tactics, and creative to maximise results.
- Produce clear, insightful weekly performance reports and present results to internal teams and clients with confidence and clarity.
- Stay on top of platform updates, cultural shifts, and digital trends to inform strategies and content recommendations.
- Manage your workload across multiple live campaigns and shifting priorities with precision and calm.
Principles you’ll live by:
- Be data-driven. Use data to inform decisions and challenge assumptions.
- Think boldly. Constantly question what’s possible and look for smarter ways to work.
- Stay curious. Be eager to learn; about platforms, audiences, tools, and culture.
- Collaborate with purpose. Work with humility, openness, and a focus on results.
- Own your outcomes. Take pride in every detail and be relentless in your pursuit of excellence.
- Use feedback. Turn it into fuel for better work and smarter strategies.
Requirements:
- 4+ years of hands-on experience in planning and buying performance media, paid social, or digital media strategy.
- Deep familiarity and experience with platform tools and advertising ecosystems, especially X, LinkedIn, Meta and Google Ads (YouTube).
- Strong understanding of digital targeting strategies, campaign objectives, and platform-specific best practices.
- Advanced skills in Excel, Google Sheets and measurement platforms, and a love for turning data into insights.
- Highly organised, with excellent time management and project coordination abilities, and an excellent track record of handling multiple campaigns simultaneously at scale.
- Sharp written and oral communication skills, with the ability to explain complex performance insights clearly and concisely.
- Creative thinker with a proactive mindset and a strong eye for visual storytelling.
- Comfortable managing multiple work streams in a fast-paced, high-stakes environment.
About Topham Guerin:
We are a team of innovators: born digital and focused on results. Our roots in politics taught us how to harness the full potential of digital, building campaigns that don’t just perform, but win. Since then, we’ve helped clients across the world swing elections, shift public perception, and drive multi-million dollar increases in revenue. We don’t just run ads. We craft strategies and derive insights that become central to a client’s overall business success. Whether it’s launching a global movement, reshaping a brand, or driving pipeline growth, our work is designed to make a measurable impact. We believe anything is possible when you combine bold thinking with a high-performing team. If you want to connect with people in a whole new way, look no further than TG: where digital and creativity come together to leave a mark.
Performance Media Strategist employer: Topham Guerin
Contact Detail:
Topham Guerin Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Media Strategist
✨Tip Number 1
Familiarise yourself with the latest trends and updates on platforms like X, LinkedIn, Meta, and YouTube. Being well-versed in these platforms will not only help you understand their advertising ecosystems but also demonstrate your commitment to staying current in a fast-paced media landscape.
✨Tip Number 2
Showcase your data-driven mindset by preparing examples of how you've used analytics to optimise campaigns in the past. Be ready to discuss specific metrics and insights that led to successful outcomes, as this aligns perfectly with the role's focus on performance and results.
✨Tip Number 3
Network with professionals in the digital media space, especially those who have experience in performance media. Engaging with industry peers can provide valuable insights and potentially lead to referrals, which can significantly boost your chances of landing the job.
✨Tip Number 4
Prepare to discuss your project management skills and how you've successfully handled multiple campaigns simultaneously. Highlighting your organisational abilities and calmness under pressure will resonate well with the expectations of this role.
We think you need these skills to ace Performance Media Strategist
Some tips for your application 🫡
Craft a Compelling Cover Letter: Your cover letter should clearly outline why you believe you're a strong fit for the Performance Media Strategist role. Highlight your relevant experience, particularly in planning and buying performance media, and demonstrate your understanding of the platforms mentioned.
Tailor Your CV: Make sure your CV is tailored to the job description. Emphasise your 4+ years of experience in digital media strategy, your familiarity with X, LinkedIn, Meta, and YouTube, and any specific achievements that showcase your data-driven approach.
Showcase Your Data Skills: Since the role requires a strong focus on data, include examples of how you've used analytics to inform campaign decisions. Mention your advanced skills in Excel and Google Sheets, and how you've turned data into actionable insights in past roles.
Proofread and Format: Before sending your application, ensure that both your CV and cover letter are free from typos and grammatical errors. Use a clean, professional format that makes it easy for the hiring team to read your documents.
How to prepare for a job interview at Topham Guerin
✨Showcase Your Data-Driven Mindset
As a Performance Media Strategist, being data-driven is crucial. Prepare to discuss specific examples of how you've used data to inform your decisions in past campaigns. Highlight any tools or platforms you’ve used to analyse performance and optimise results.
✨Demonstrate Your Creative Thinking
This role requires a creative approach to media strategy. Be ready to share innovative ideas you've implemented in previous roles. Think about how you can push boundaries and present unique solutions to common challenges in digital media.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills in real-time scenarios. Practice articulating how you would handle campaign adjustments based on performance metrics or unexpected changes in the media landscape.
✨Communicate Clearly and Confidently
Strong communication skills are essential for this position. During the interview, focus on explaining complex concepts in a clear and concise manner. Practise presenting your past campaign results as if you were reporting to a client or internal team.
