Performance Media Manager in London

As a Performance Media Manager, you'll lead the planning, activation, optimisation and reporting of digital media campaigns across paid search, paid social, and programmatic channels. You'll be the performance lead on one of our biggest clients in the AI and tech sector, a collaborative partner who values proactivity and fresh thinking. We expect you to bring ideas to the table, spot opportunities before you're asked to, and treat their business like your own. This role is ideal for someone who thrives on autonomy and is obsessive about data. You'll work directly with clients, and alongside our creative and accounts teams, with the freedom to challenge what's not working and push for better.

Responsibilities

• Lead the planning, setup, and day-to-day management of paid media campaigns across search, social, and programmatic platforms.
• Own media buys across Google Ads, LinkedIn, Meta, and programmatic channels, building sophisticated B2B campaigns that balance brand awareness, lead generation, and pipeline impact.
• Monitor campaign delivery, targeting, and creative results — and use analytics to uncover insights and make optimisation decisions in real-time.
• Collaborate with internal teams and external stakeholders to influence strategy, tactics, and creative to maximise results.
• Produce clear, insightful weekly performance reports and present results to internal teams and clients with confidence and clarity.
• Stay on top of platform updates, cultural shifts, and digital trends to inform strategies and content recommendations.
• Manage and develop a junior team member, providing day-to-day guidance and oversight.
• Manage your workload across multiple live campaigns and shifting priorities with precision and calm.

Principles you’ll live by

• Be data-driven. Use data to inform decisions and challenge assumptions.
• Think boldly. Constantly question what's possible and look for smarter ways to work.
• Stay curious. Be eager to learn; about platforms, audiences, tools, and culture.
• Collaborate with purpose. Work with humility, openness, and a focus on results.
• Own your outcomes. Take pride in every detail and be relentless in your pursuit of excellence.
• Use feedback. Turn it into fuel for better work and smarter strategies.

Requirements

• 4+ years of hands-on experience in planning and buying performance media, with a strong focus on B2B or professional services clients.
• Deep familiarity with Google Ads (Search and Display), LinkedIn Campaign Manager, and programmatic platforms — experience with Meta an advantage.
• Strong understanding of B2B targeting strategies, buying cycles, and how to connect paid media to pipeline and revenue outcomes.
• Advanced skills in Excel, Google Sheets and measurement platforms, and a love for turning data into insights.
• Highly organised, with excellent time management and project coordination abilities, and a proven track record of handling multiple campaigns simultaneously at scale.
• Sharp written and oral communication skills, with the ability to explain complex performance insights clearly and concisely.
• Experience managing or mentoring junior team members is a plus.
• Comfortable managing multiple workstreams in a fast-paced, high-stakes environment.

We are a team of innovators: born digital and focused on results. Our roots in politics taught us how to harness the full potential of digital, building campaigns that don’t just perform, but win. Since then, we’ve helped clients across the world swing elections, shift public perception, and drive multi-million dollar increases in revenue. We don’t just run ads. We craft strategies and derive insights that become central to a client’s overall business success. Whether it’s launching a global movement, reshaping a brand, or driving pipeline growth, our work is designed to make a measurable impact. We believe anything is possible when you combine bold thinking with a high-performing team. If you want to connect with people in a whole new way, look no further than TG: where performance and creativity come together to leave a mark.