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- Tasks: Lead and optimise digital media campaigns across social platforms like X, LinkedIn, Meta, and YouTube.
- Company: Topham Guerin is a results-driven digital agency focused on impactful campaigns and innovation.
- Benefits: Enjoy autonomy, work with creative teams, and make a real difference in environmental communications.
- Why this job: Join a dynamic team that values data-driven decisions and creativity to connect with audiences.
- Qualifications: 4+ years in performance media planning, strong analytical skills, and a knack for storytelling.
- Other info: Ideal for those who thrive in fast-paced environments and love pushing boundaries.
The predicted salary is between 28800 - 42000 £ per year.
As a Performance Media Strategist, you’ll lead the planning, activation, optimisation and reporting of digital media campaigns across social and digital platforms, with a focus on X, LinkedIn, Meta, and YouTube. You’ll be the driving force behind campaign strategy, execution, and performance insights, shaping how we connect with audiences and deliver impact for one of our biggest clients in the environmental communications space.
This role is ideal for someone who thrives on autonomy, is obsessive about data, and wants to push boundaries in a fast-moving media landscape. You’ll work closely with creative, strategy, and analytics teams to ensure every campaign runs at peak performance, and you’ll have the freedom to change what’s not working.
- Lead the planning, setup, and day-to-day management of paid media campaigns across social and digital platforms.
- Own media buys across X, LinkedIn, Meta, and YouTube — building sophisticated campaigns that balance reach, engagement, and performance.
- Monitor campaign delivery, targeting, and creative results — and use analytics to uncover insights and make optimisation decisions in real-time.
- Collaborate with internal teams and external stakeholders to influence strategy, tactics, and creative to maximise results.
- Produce clear, insightful weekly performance reports and present results to internal teams and clients with confidence and clarity.
- Stay on top of platform updates, cultural shifts, and digital trends to inform strategies and content recommendations.
- Manage your workload across multiple live campaigns and shifting priorities with precision and calm.
- Be data-driven. Use data to inform decisions and challenge assumptions.
Requirements:
- 4+ years of hands-on experience in planning and buying performance media, paid social, or digital media strategy.
- Deep familiarity and experience with platform tools and advertising ecosystems, especially X, LinkedIn, Meta and Google Ads (YouTube).
- Strong understanding of digital targeting strategies, campaign objectives, and platform-specific best practices.
- Advanced skills in Excel, Google Sheets and measurement platforms, and a love for turning data into insights.
- Highly organised, with excellent time management and project coordination abilities, and an excellent track record of handling multiple campaigns simultaneously at scale.
- Sharp written and oral communication skills, with the ability to explain complex performance insights clearly and concisely.
- Creative thinker with a proactive mindset and a strong eye for visual storytelling.
About Topham Guerin: We are a team of innovators: born digital and focused on results. Our roots in politics taught us how to harness the full potential of digital, building campaigns that don’t just perform, but win. Since then, we’ve helped clients across the world swing elections, shift public perception, and drive multi-million dollar increases in revenue. Whether it’s launching a global movement, reshaping a brand, or driving pipeline growth, our work is designed to make a measurable impact. If you want to connect with people in a whole new way, look no further than TG: where digital and creativity come together to leave a mark.
Digital Brand Strategist employer: Topham Guerin
Contact Detail:
Topham Guerin Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Brand Strategist
✨Tip Number 1
Familiarise yourself with the latest trends and updates on platforms like X, LinkedIn, Meta, and YouTube. Being knowledgeable about recent changes can give you an edge in discussions during interviews and show that you're proactive about staying current in the fast-paced digital landscape.
✨Tip Number 2
Prepare to discuss specific campaigns you've managed in the past, focusing on your role in planning, execution, and optimisation. Highlighting your hands-on experience will demonstrate your capability and confidence in managing performance media effectively.
✨Tip Number 3
Showcase your analytical skills by being ready to explain how you've used data to drive decisions in previous roles. Bring examples of how your insights led to campaign improvements or successful outcomes, as this aligns perfectly with the data-driven approach they value.
✨Tip Number 4
Network with professionals in the digital media space, especially those who have experience with performance media. Engaging with industry peers can provide valuable insights and potentially lead to referrals, increasing your chances of landing the job with us at StudySmarter.
We think you need these skills to ace Digital Brand Strategist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital media strategy, particularly with platforms like X, LinkedIn, Meta, and YouTube. Use specific examples of campaigns you've managed and the results achieved.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for data-driven decision making and your ability to optimise campaigns. Mention your familiarity with performance media tools and how you can contribute to the company's goals.
Showcase Your Analytical Skills: In your application, emphasise your advanced skills in Excel and Google Sheets. Provide examples of how you've used data to inform campaign strategies and improve performance in past roles.
Demonstrate Communication Skills: Highlight your written and oral communication abilities by including examples of how you've presented complex insights to clients or internal teams. This is crucial for the role, as you'll need to convey performance results clearly.
How to prepare for a job interview at Topham Guerin
✨Showcase Your Data Savvy
As a Digital Brand Strategist, being data-driven is crucial. Prepare to discuss specific examples of how you've used data to inform your campaign strategies and decision-making processes. Highlight any tools or platforms you are familiar with, especially X, LinkedIn, Meta, and YouTube.
✨Demonstrate Your Campaign Management Skills
Be ready to talk about your experience managing multiple campaigns simultaneously. Share how you prioritise tasks and ensure that each campaign runs smoothly. Use real-life examples to illustrate your organisational skills and ability to adapt to shifting priorities.
✨Communicate Clearly and Confidently
Strong communication skills are essential for this role. Practice explaining complex performance insights in a clear and concise manner. You might be asked to present a case study or a past campaign, so ensure you can articulate your thought process and results effectively.
✨Stay Updated on Digital Trends
The digital landscape is always evolving, so show your enthusiasm for staying informed about the latest trends and platform updates. Discuss any recent changes in social media advertising that could impact campaign strategies, and be prepared to suggest innovative ideas based on these insights.
