Content Marketing Executive

Company Description

Immediate Start £28,000

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide. We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.

Our Commitment

At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and helps drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences. We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network. Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

Overview

As a Content Marketing Executive, your role will be to develop and execute our clients’ overall content marketing strategy, with a focus on content creation and optimisation. You’ll be part of a fast-paced team working alongside our in-house technical SEO experts in the Performance Content division on a range of exciting clients. Your day-to-day tasks will be varied, including tasks such as writing articles, blogs, product pages and other forms of online content, as well as supporting on creating detailed data-led content audits to insights in support of content strategy development. You will support the Content Marketing Senior Executives and the Content Marketing Manager in monitoring performance of content and producing reports of findings to present back to the client. You’ll have access to a variety of tools for developing insights and opportunities to help clients achieve their business goals. We are looking for someone who is not only passionate and curious about what they do but is comfortable discussing ideas and new ways of working to the wider team and clients in an accessible way.

Responsibilities

• Creation of multi-format digital content with a focus on editorial and product content
• Delivery and understanding of innovative content marketing, audience research, and distribution strategies
• Contributing to effective and accurate completion of key deliverables such as competitor analysis and keyword research documents
• Adding effective and confident contributions to team meetings, client meetings and the pitch and sales process
• Consistently accurate administration, budgeting and time management
• Achieving high client service scores and in-depth understanding of client business
• Drive innovation in content marketing and integration with other media campaigns and services
• Develop, support and educate other team members and clients in regards to the place of Content Marketing and its importance in driving performance for clients

Qualifications

• Excellent written skills
• Organised, with high attention to detail and good project management skills to meet deadlines
• Strong verbal communication skills to be comfortable speaking to clients
• High computer literacy (including Microsoft Word and Excel) and ability to learn different tools and platforms quickly
• Enthusiastic about digital marketing

Additional Information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process. Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).