At a Glance
- Tasks: Own the product story and positioning for TOPdesk as we integrate AI capabilities.
- Company: Join TOPdesk, a leader in service management with 30 years of innovation.
- Benefits: Competitive salary, hybrid working, generous leave, and a learning budget.
- Other info: Opportunity to set standards and create best practices in a dynamic environment.
- Why this job: Shape the future of our platform and make a real impact in a growing company.
- Qualifications: 5+ years in product marketing with a focus on B2B SaaS and strong stakeholder influence.
The predicted salary is between 54000 - 66000 £ per year.
Company Description
TOPdesk has spent 30 years helping service teams work better — starting in IT service management and growing into enterprise service management.
We're now entering a new phase: building AI capabilities into the product and telling one, bigger platform story.
That shift needs someone to own it.
Company Description
TOPdesk has spent 30 years helping service teams work better — starting in IT service management and growing into enterprise service management.
We're now entering a new phase: building AI capabilities into the product and telling one, bigger platform story.
That shift needs someone to own it.
Job Description
We're hiring a Platform PMM to own the story, ICP, and positioning for the overall TOPdesk product.
As we add AI capabilities and expand from ITSM into broader enterprise service management, our story needs to evolve.
Customers buy an answer to a problem, and this role exists to build that answer: a positioning framework and ICP definition sharp enough to guide every launch, campaign, and sales conversation for the next chapter of the company.
You’ll report to the Director of Product & Customer Marketing and work closely with Product, Sales, and the wider marketing team.
TOPdesk's PMM function is still being built so this is an opportunity to set the standard for what good looks like here and create best practices.
- What You’ll Do
- Define and maintain TOPdesk's overall product positioning and ICP, grounded in customer pain points rather than feature lists.
- Build the platform narrative that ties ITSM, ESM, and AI capabilities into one coherent story, taking competitor moves, data and market trends into account.
- Partner with Product to translate innovation into positioning that lands in the market.
- Support the quarterly launch rhythm: turn each release into a moment that reinforces the bigger platform story, not a standalone announcement.
- Brief and align Sales & Customer Success (through Enablement), Customer Marketing, and Analyst Relations on positioning so the story is consistent wherever a customer or prospect hears it.
- Validate positioning and ICP against real signal: win/loss patterns, customer conversations, analyst feedback, and competitive movement.
- Influence without authority — you'll need buy-in from Product, Sales, and leadership, not a mandate.
Qualifications
- What you’ll bring
- 5+ years in product marketing, ideally in B2B Saa S.
- A track record of owning positioning or narrative for a product or platform, not just launch execution.
- Experience building or sharpening an ICP from evidence, not assumption.
- Comfort operating at both altitude — company-wide narrative — and in the detail of a single launch brief.
- Strong stakeholder influence. You've moved a room of skeptics before.
- Additional Information
What we offer you
- Competitive base salary starting at £110k and profit share scheme
- Hybrid, flexible working and healthy work-life balance
- Learning budget equivalent to 10% of your basic salary
- Generous pension scheme with company contributions up to 8%
- Enhanced maternity & paternity leave
- Private health insurance options
- Cycle-to-work scheme and techscheme
- 15 fully paid sick days, 5 days paid parental/carer leave, and 2 volunteering days
- 26 days of paid annual leave (plus public holidays) and your birthday off!
- Employee Assistance Program for you and your family
- Unlimited career support
- #J-18808-Ljbffr
Senior Platform Product Marketing Manager employer: TOPdesk
TOPdesk is an excellent employer that values its employees by offering competitive salaries, flexible working conditions, and a supportive work culture that fosters professional growth. As a Global Financial Controller, you will thrive in an international environment where your expertise in financial consolidations and compliance will be recognised and rewarded, making it a meaningful and fulfilling career choice.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Platform Product Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TOPdesk and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TOPdesk are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TOPdesk on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TOPdesk. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Platform Product Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TOPdesk. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TOPdesk:Show us that you’ve done your homework! In your application, briefly mention what you admire about TOPdesk’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TOPdesk
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TOPdesk will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TOPdesk, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
