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- Tasks: Lead global marketing strategy, create impactful regional plans, and manage events.
- Company: Join TOPdesk, a dynamic B2B SaaS company with a focus on innovation and growth.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional development.
- Why this job: Shape marketing strategies and drive real impact in a collaborative, high-performing team.
- Qualifications: Proven leadership in field marketing and events, ideally in B2B SaaS.
- Other info: Be part of a culture that values autonomy, trust, and sustainable growth.
The predicted salary is between 72000 - 108000 £ per year.
Company Description
TOPdesk is an international B2B SaaS company helping organizations deliver better services through powerful service management software and deep expertise. With 800+ employees across 8 countries, we’re focused on scaling our go-to-market execution and investing in senior leadership that can drive impact across regions. We offer experienced leaders the chance to work closely with the executive team, shape strategy into execution, and build high-performing teams in a culture that values autonomy, trust, and sustainable growth.
Job Description
About the role
As Head of Field & Event Marketing, you’ll turn TOPdesk’s global marketing strategy into high-performing regional go-to-market (GTM) plans and a world-class events portfolio (in-person and digital). Your mission is to build predictable demand, accelerate pipeline, and strengthen our brand while leading and developing our Field Marketing and Events teams. You’ll work closely with Sales leadership and cross-functional marketing partners to align priorities, create clarity on what "good" looks like, and build the operating rhythm (planning, processes, measurement, and culture) that helps the team deliver consistently.
What you’ll own
- You are accountable for delivering measurable commercial impact through field and event marketing. This role owns both strategy and execution, with clear outcomes across the following areas:
- Pipeline and revenue contribution
- Direct ownership of pipeline creation and influence for your assigned countries/regions
- Consistent delivery of high-quality MQLs and SQLs aligned to agreed targets
- New-logo pipeline generation, plus pipeline acceleration, conversion and win-rate improvement in partnership with Sales
- End-to-end performance of field events and programs, from demand creation to follow-up, including event-sourced leads and MQLs with clear attribution and reporting
- Strong registration-to-attendance conversion and measurable post-event engagement
- Disciplined management of cost per lead and demonstrable event ROI
- High lead quality with clear ICP alignment
- Strong attendee satisfaction and NPS, particularly for owned and flagship events
- Co-creation and ownership of clear, executable GTM plans with regional and country Sales leadership
- Tight Sales and Marketing collaboration, with dependable follow-up and handover motions
- Effective localization that reflects local market dynamics while maintaining global brand consistency
- Clear priorities, ownership, and ways of working that enable focus and sustainable delivery
- A healthy, engaged team with strong development, accountability and continuous improvement as the norm
What you’ll do
- Lead regional GTM planning (Field Marketing)
- Co-own country/region GTM planning with Sales leadership: target segments and campaigns focus, tailored to motions and channels
- Translate global strategy into regional marketing plans that account for:
- Local market dynamics and competitive context
- Cultural nuance, language, and customer maturity
- Facilitate clear trade-offs when capacity or budget constraints arise
- Build strong Sales & Marketing alignment
- Establish a consistent operating cadence for lead to opportunity: joint planning, pipeline reviews, retrospectives
- Align on lead definitions and follow-up expectations (SLAs and accountability)
- Ensure Sales has what they need to execute effectively: Campaign briefs, messaging, talk tracks, timelines, and visibility into follow-up plans
- Drive localized campaigns and in-market execution
- Oversee regional campaign calendars and event timelines (avoiding overlap and maximizing impact)
- Ensure high-quality localized messaging, offers, and tactical execution (without diluting the global narrative)
- Partner with teams to deliver post-event and post-campaign follow-up content: Email templates, nurture flows and sales plays with clear owners and timelines
- Maintain standards for consistency, relevance and brand alignment
- Own TOPdesk’s end-to-end events strategy and portfolio
- Define the global event portfolio across formats such as:
- Trade shows/fairs, webinars, customer events, flagship/owned events and community moments
- Clarify the role of each event type (brand, acquisition, expansion, education, community)
- Make data-informed decisions on which events to invest in (or stop) based on strategic fit, impact capacity and budget
- Ensure excellent event design and execution
- Set clear objectives, audiences and success metrics per event
- Ensure compelling experiences through messaging, content and customer journey design
- Oversee operational excellence: project plans, timelines, logistics, vendor management and quality control (on-site or online)
- Build measurement, insights and iteration into everything
- Define KPI frameworks and benchmarks by region, event type and campaign
- Partner with RevOps/Analytics to ensure reliable tracking and reporting
- Run recurring performance reviews and turn insights into concrete improvements: What to scale, stop, adjust or rebuild
- Lead people through change with clarity and care
- Translate strategy into priorities, guardrails and clear definitions of success
- Communicate the "why" behind changes in process, tooling, structure and KPIs
- Encourage honest reflection, experimentation and learning
- Develop talent and capabilities (e.g. data literacy, virtual event design, ABM thinking)
- Protect sustainability during peak event cycles and reset expectations when needed
Qualifications
Required experience & strengths:
- Proven leadership experience in field marketing, events marketing, or integrated demand generation, ideally across multiple regions or countries
- Experience in B2B SaaS
- Strong track record driving pipeline creation and influence through field and event programs
- Experience building and managing an event portfolio, including strategy, budgeting and execution quality
- Strong commercial mindset and ability to partner deeply with Sales leadership
- Skilled in operating rhythms: planning, prioritization, stakeholder management and cross-functional execution
- Data-driven decision maker with experience defining KPIs, improving tracking and optimizing performance
- People leader who can build clarity, develop talent and create a resilient, high-ownership culture
Nice to have
- Familiarity with account-based marketing approaches and sales motions
- Experience improving lifecycle follow-up and post-event conversion paths
Additional Information
What success looks like (in the first 6-12 months)
- Regional GTM plans are aligned with Sales, grounded in global strategy and executing consistently
- Field and event programs reliably generate MQLs/SQLs and new-logo pipeline, with clear measurement of influence
- Events are well-attended, well-rated and integrated into strong follow-up motions
- The team is focused, supported and operating with clear ownership and sustainable workloads
- Decisions are increasingly driven by data and feedback - not legacy or habit
Head of Field & Event Marketing (Global) in London employer: TOPdesk
Contact Detail:
TOPdesk Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Field & Event Marketing (Global) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy to reach out for informational chats. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show up prepared! When you land an interview, research the company inside out. Understand their products, culture, and recent news. This will not only impress your interviewers but also help you tailor your responses to align with their goals.
✨Tip Number 3
Follow up after interviews! A simple thank-you email can go a long way. It shows your appreciation and keeps you fresh in their minds. Plus, it’s a great opportunity to reiterate your enthusiasm for the role.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, applying directly can sometimes give you a better chance of being noticed by hiring managers. So, what are you waiting for? Get applying!
We think you need these skills to ace Head of Field & Event Marketing (Global) in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Field & Event Marketing role. Highlight your experience in B2B SaaS and how you've driven pipeline creation through field and event marketing. We want to see how your skills align with our needs!
Showcase Your Leadership Skills: Since this role involves leading teams, don’t forget to mention your leadership experience. Share examples of how you've built high-performing teams and fostered a culture of accountability and continuous improvement. We love seeing how you can inspire others!
Be Data-Driven: We’re all about making informed decisions at StudySmarter. Include specific metrics or KPIs from your past roles that demonstrate your ability to drive measurable impact. Show us how you’ve used data to optimise performance in your marketing strategies!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our team and ready to take the next step in your career!
How to prepare for a job interview at TOPdesk
✨Know the Company Inside Out
Before your interview, dive deep into TOPdesk's mission, values, and recent developments. Understanding their B2B SaaS model and how they help organisations improve service management will show your genuine interest and help you align your answers with their goals.
✨Prepare Your Success Stories
Think of specific examples from your past experiences that demonstrate your leadership in field marketing and events. Be ready to discuss how you've driven pipeline creation, managed event portfolios, and collaborated with sales teams to achieve measurable results.
✨Showcase Your Data-Driven Mindset
TOPdesk values data-driven decision-making, so be prepared to discuss how you've defined KPIs, tracked performance, and used insights to optimise marketing strategies. Bring examples of how your analytical skills have led to successful outcomes in previous roles.
✨Emphasise Team Development and Culture Fit
As a leader, it's crucial to demonstrate your ability to build and nurture high-performing teams. Share your approach to developing talent, fostering a culture of accountability, and ensuring team health, as these are key aspects of the role at TOPdesk.