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For Companies At a Glance
- Tasks: Lead global marketing strategy, drive demand, and manage high-performing events.
- Company: Join TOPdesk, a dynamic B2B SaaS company with a focus on service management.
- Benefits: Competitive salary, leadership opportunities, and a culture of trust and autonomy.
- Why this job: Shape marketing strategies and make a real impact in a collaborative environment.
- Qualifications: Proven leadership in field marketing and events, ideally in B2B SaaS.
- Other info: Opportunity for career growth and to work closely with executive teams.
The predicted salary is between 54000 - 84000 £ per year.
Company Description
TOPdesk is an international B2B SaaS company helping organizations deliver better services through powerful service management software and deep expertise. With 800+ employees across 8 countries, we’re focused on scaling our go-to-market execution and investing in senior leadership that can drive impact across regions. We offer experienced leaders the chance to work closely with the executive team, shape strategy into execution, and build high-performing teams in a culture that values autonomy, trust, and sustainable growth.
Job Description
About the role
As Head of Field & Event Marketing, you’ll turn TOPdesk’s global marketing strategy into high-performing regional go-to-market (GTM) plans and a world-class events portfolio (in-person and digital). Your mission is to build predictable demand, accelerate pipeline, and strengthen our brand while leading and developing our Field Marketing and Events teams. You’ll work closely with Sales leadership and cross-functional marketing partners to align priorities, create clarity on what "good" looks like, and build the operating rhythm (planning, processes, measurement, and culture) that helps the team deliver consistently.
What you’ll own
- You are accountable for delivering measurable commercial impact through field and event marketing.
- This role owns both strategy and execution, with clear outcomes across the following areas:
Pipeline and revenue contribution
- Direct ownership of pipeline creation and influence for your assigned countries/regions
- Consistent delivery of high-quality MQLs and SQLs aligned to agreed targets
- New-logo pipeline generation, plus pipeline acceleration, conversion and win-rate improvement in partnership with Sales
Event and program performance
- End-to-end performance of field events and programs, from demand creation to follow-up, including event-sourced leads and MQLs with clear attribution and reporting
- Strong registration-to-attendance conversion and measurable post-event engagement
- Disciplined management of cost per lead and demonstrable event ROI
- High lead quality with clear ICP alignment
- Strong attendee satisfaction and NPS, particularly for owned and flagship events
Regional alignment and execution
- Co-creation and ownership of clear, executable GTM plans with regional and country Sales leadership
- Tight Sales and Marketing collaboration, with dependable follow-up and handover motions
- Effective localization that reflects local market dynamics while maintaining global brand consistency
Management: Team health and effectiveness
- Clear priorities, ownership, and ways of working that enable focus and sustainable delivery
- A healthy, engaged team with strong development, accountability and continuous improvement as the norm
What you’ll do
- Lead regional GTM planning (Field Marketing)
- Build strong Sales & Marketing alignment
- Drive localized campaigns and in-market execution
- Own TOPdesk’s end-to-end events strategy and portfolio
- Ensure excellent event design and execution
- Build measurement, insights and iteration into everything
- Lead people through change with clarity and care
Qualifications
Required experience & strengths:
- Proven leadership experience in field marketing, events marketing, or integrated demand generation, ideally across multiple regions or countries
- Experience in B2B SaaS
- Strong track record driving pipeline creation and influence through field and event programs
- Experience building and managing an event portfolio, including strategy, budgeting and execution quality
- Strong commercial mindset and ability to partner deeply with Sales leadership
- Skilled in operating rhythms: planning, prioritization, stakeholder management and cross-functional execution
- Data-driven decision maker with experience defining KPIs, improving tracking and optimizing performance
- People leader who can build clarity, develop talent and create a resilient, high-ownership culture
Nice to have
- Familiarity with account-based marketing approaches and sales motions
- Experience improving lifecycle follow-up and post-event conversion paths
Additional Information
What success looks like (in the first 6-12 months)
- Regional GTM plans are aligned with Sales, grounded in global strategy and executing consistently
- Field and event programs reliably generate MQLs/SQLs and new-logo pipeline, with clear measurement of influence
- Events are well-attended, well-rated and integrated into strong follow-up motions
- The team is focused, supported and operating with clear ownership and sustainable workloads
- Decisions are increasingly driven by data and feedback - not legacy or habit
Head of Field & Event Marketing (Global) employer: TOPdesk
Contact Detail:
TOPdesk Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Field & Event Marketing (Global)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to folks for a chat. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show up prepared! When you land an interview, do your homework on the company and the role. Be ready to discuss how your experience aligns with their needs, especially in field and event marketing. Confidence is key, so practice your pitch!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. Mention something specific from your conversation to remind them of your fit for the role. It shows you're genuinely interested and keeps you top of mind.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from our site. It shows initiative and gives you a better chance of being noticed. Plus, you’ll find all the latest roles we have available, including the Head of Field & Event Marketing position!
We think you need these skills to ace Head of Field & Event Marketing (Global)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Field & Event Marketing role. Highlight your experience in B2B SaaS and how you've driven pipeline creation through field and event marketing. We want to see how you can turn our global strategy into actionable plans!
Showcase Your Leadership Skills: This role is all about leading teams and driving results, so don’t hold back on sharing your leadership experiences. Talk about how you've built high-performing teams and fostered a culture of accountability and continuous improvement. We love seeing strong people leaders!
Be Data-Driven: We’re looking for someone who makes decisions based on data. Include examples of how you've defined KPIs, tracked performance, and used insights to improve marketing strategies. Show us that you can turn numbers into actionable insights that drive success!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at TOPdesk
✨Know Your Numbers
As the Head of Field & Event Marketing, you'll need to demonstrate a strong grasp of metrics. Be prepared to discuss how you've driven pipeline creation and influenced revenue in previous roles. Bring specific examples of MQLs and SQLs you've generated and how they contributed to overall business goals.
✨Align with Sales
Collaboration with Sales leadership is key in this role. Before your interview, think about how you can foster strong alignment between marketing and sales teams. Prepare to share strategies you've used to ensure effective communication and follow-up processes in past positions.
✨Showcase Your Event Strategy
You'll be responsible for TOPdesk's events portfolio, so come ready to discuss your experience in managing various event types. Highlight your approach to defining objectives, measuring success, and ensuring high attendee satisfaction. Share any innovative ideas you have for enhancing event experiences.
✨Demonstrate Leadership Skills
This role requires strong people management skills. Be ready to talk about how you've built and led high-performing teams in the past. Discuss your approach to developing talent, fostering a culture of accountability, and navigating change within your team.