At a Glance
- Tasks: Lead PR strategy across the Netherlands, Germany, and the UK, crafting compelling stories.
- Company: Join TOPdesk, a dynamic tech company with a strong European presence.
- Benefits: Enjoy a competitive salary, hybrid working, generous leave, and a learning budget.
- Other info: Opportunity to build a scalable PR playbook and grow with the company.
- Why this job: Shape TOPdesk's narrative and influence how we communicate our innovative AI approach.
- Qualifications: 10+ years in PR or communications, with experience in B2B SaaS or technology.
The predicted salary is between 51750 - 63250 £ per year.
- Senior PR & External Communications Manager
- Full-time
- Compensation: GBP 55200 - GBP 70260 - yearly
About the role
We’re looking for an experienced PR and External Communications Leadto shape how TOPdesk’s story is heard across the Netherlands, Germany and the UK .
You'll own our PR approach across three distinct markets, strengthening media relationships and turning our product and AI strategy into stories that earn attention and credibility.
Working closely with our CMO, Executive Team, and Marketing and Communications teams, you'll help build a consistent TOPdesk narrative while adapting it to each market.
As TOPdesk grows, we expect more markets to join your remit.
- Whatyou'lldo
- Own PR strategy and execution acrossthe Netherlands, Germany and the UK, adapting your approach to the maturity and media landscape of each market.
- Build and strengthen relationships with relevanttechnology, trade and business mediaacross our key markets.
- Turn TOPdesk's positioning - including our approach to"AI you can trust"- into compelling media stories, thought leadership, bylines and interview opportunities.
- Support and prepare our Executive Teamfor interviews, panels and speaking opportunities, from messaging and talking points to preparation and follow-up.
- Lead communications around key TOPdesk moments, includingevents, product announcements and our evolving AI roadmap.
- Partner closely with Internal Communicationsso our employees understand the story we're telling externally — and why.
- Manage PR agencies and freelance partners across markets, setting clear priorities and ensuring high-quality, locally relevant execution.
- Build a meaningful approach to PR measurement, focusing onshare of voice, quality of coverage, message pull-through and business relevance, rather than simply counting media mentions.
- Adapt messaging and tone to different European audiences without losing TOPdesk's global positioning.
- Help build a scalable European PR playbookas additional markets join the remit.
We’re looking for someone who combines strategic communications thinking with a willingness to stay close to execution.
- What you'll need
- (10+ years) Significant experience in PR, external communications or corporate communications, ideally within B2B Saa S, enterprise software or technology.10+ years of experience is preferred.
- A strong track record of managing communications acrossmultiple markets or international audiences.
- Strong experience building media relationships inat least one of our key European markets - the Netherlands, Germany or the UK- and an understanding of how PR approaches differ between markets.
- Experience translating complex technology or product developments into stories that journalists and business audiences genuinely care about.
- Confidence advising and preparing C-suite executives and senior leadersfor media interviews, panels and speaking engagements.
- A strong understanding of how PR and earned media contribute to AI search and discovery (AEO/GEO).
- Excellent English communication and writing skills.
- Experience managing PR agencies, freelancers or other external communications partners.
- The ability to build structure where it doesn't yet exist - from media strategy and messaging frameworks to measurement and ways of working.
- Nice to have
- Knowledge of the German B2B technology and business media landscape, as Germany iskey growth market.
- Experience communicating around AI, enterprise software, ITSM or digital transformation.
- German or Dutch language skillswould be a strong advantage.
- What makes this role different
You'll join at a point where there is real opportunity to shape how TOPdesk shows up across Europe.
Rather than inheriting a finished PR playbook, you'll have the space to build one: deciding where we focus, which relationships matter and how we turn our technology, people and perspective into stories worth telling.
You'll work directly with senior leaders, influence how we communicate our approach to AI, and help strengthen TOPdesk's reputation across three very different European markets.
And as our international presence grows, so will the scope of this role.
If you enjoy combining strategy, storytelling, media relationships and hands-on execution, we'd love to hear from you.
What we offer
- Competitive base salary and profit share scheme
- Hybrid, flexible working and healthy work-life balance
- Learning budget equivalent to 10% of your basic salary
- Generous pension scheme with company contributions up to 8%
- Enhanced maternity & paternity leave
- Private health insurance options
- Cycle-to-work scheme and techscheme
- 15 fully paid sick days, 5 days paid parental/carer leave, and 2 volunteering days
- 26 days of paid annual leave (plus public holidays) and your birthday off!
- Employee Assistance Program for you and your family
- Unlimited career support
- #J-18808-Ljbffr
Senior PR & External Communications Manager employer: Topdesk-7
TOPdesk is an exceptional employer that fosters a collaborative and innovative work culture, empowering employees to shape impactful narratives across Europe. With a strong focus on professional growth, you will have the opportunity to develop your skills in PR and communications while working alongside senior leaders in a dynamic environment. Located in a vibrant market, TOPdesk offers unique advantages such as diverse projects and the chance to make a significant impact in the tech industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior PR & External Communications Manager
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Topdesk-7. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Topdesk-7, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Topdesk-7 inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Senior PR & External Communications Manager
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Topdesk-7. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Topdesk-7.
How to prepare for a job interview at Topdesk-7
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
