At a Glance
- Tasks: Create engaging social content for TikTok and Instagram, capturing travel moments.
- Company: Join Topdeck, a vibrant travel brand for young adventurers.
- Benefits: Full-time role with creative freedom and a fun team atmosphere.
- Other info: Opportunity to work on exciting campaigns and grow your creative portfolio.
- Why this job: Bring travel stories to life and connect with a community of explorers.
- Qualifications: 2+ years in social content creation, strong video skills, and a passion for travel.
The predicted salary is between 30000 - 40000 £ per year.
Role: Social Content Creator – Topdeck
Reporting to: Marketing Lead – Topdeck
Location: London, UK
Contract: Full time / Permanent
About Global Touring
Global Touring is home to three travel brands: Topdeck Travel, Back‑Roads Touring and Grasshopper Adventures.
Role Overview
Topdeck creates group travel experiences for 18–32‑year‑olds who want to see the world, meet new people and make the most of every moment. We’re looking for a Social Content Creator who can capture that feeling and turn it into content that people want to watch, share and be part of. This is a hands‑on role for someone who understands social, loves travel and knows what makes people stop scrolling. You’ll be creating, filming, editing, posting content across TikTok, Instagram and other key social channels. Some days you’ll be planning ideas and editing from the office. Other days you may be out on the road capturing Topdeck moments with our travellers and Trip Leaders. You’ll need to be confident creating content yourself, including being comfortable appearing on camera when needed.
What You’ll Be Doing
- You’ll be responsible for creating and managing social‑first content across Topdeck’s key channels, especially TikTok and Instagram.
- Filming, editing and producing short‑form video content for Reels, TikTok, Stories and other social formats.
- Creating content both in the office and on the road, capturing the people, places, food, laughs, friendships and moments that make Topdeck trips memorable.
- Appearing on camera where needed, from quick explainers to trend‑led content and trip storytelling.
- Scheduling and posting content, writing captions and keeping channels active and consistent.
- Engaging with comments and messages to help build a stronger sense of community.
- Working with Trip Leaders, travellers and the marketing team to build an organised content library.
- Supporting campaigns with social‑first ideas, quick‑turnaround edits and paid social assets.
- Monitoring platform trends, content performance and audience behaviour to help improve what we create.
What We’re Looking For
You’ll probably be someone who already spends a lot of time on TikTok and Instagram, not just consuming content, but noticing what works, what feels tired and what brands are doing well. You’ll need to be comfortable moving quickly, taking on board feedback and creating content that feels native to the platform rather than overproduced.
Experience and Skills You'll need:
- 2+ years’ experience creating social‑first content, ideally for a Gen Z audience.
- Strong short‑form video filming and editing skills, with experience creating for TikTok, Instagram and other social platforms.
- Confidence appearing on camera when required.
- A strong eye for trends, formats, hooks, storytelling and what makes people engage.
- Ability to create content in‑app, as well as using tools such as Canva and Adobe Creative Cloud.
- Good organisational skills, with the ability to prioritise.
- A genuine interest in travel.
It would also be advantageous if you have:
- An understanding of Australian culture, humour and trends.
- Experience working with travel, lifestyle, youth or experience‑led brands.
- Experience capturing content while travelling or at live events.
Application Requirement
Along with attaching your CV, please include a link to a short face‑to‑camera video as part of your application. We simply want to get a feel for your natural communication style and see that you’re comfortable speaking to camera, as this is an important part of the role.
Why Join Topdeck?
Topdeck is a travel brand with a clear audience, a strong personality and a lot of stories to tell. You’ll have the chance to create content that is fun, visible and genuinely useful — content that helps people picture themselves on the trip, feel the energy of the group and understand what makes Topdeck different. You’ll be joining a team that cares about doing good work and delivering results. We want ideas, energy and people who are willing to get stuck in. If you love social content, travel, storytelling and the idea of helping bring a youth travel brand to life every day, this could be your next role.
Travel Social Content Creator — TikTok & Reels Pro employer: Topdeck Travel
At Topdeck, we pride ourselves on being an exceptional employer that fosters a vibrant and creative work culture in the heart of London. Our team is passionate about travel and storytelling, offering employees the opportunity to grow their skills in social content creation while working closely with like-minded individuals who share a love for adventure. With a focus on collaboration and innovation, we empower our staff to bring their ideas to life, making every day at Topdeck a rewarding experience.
StudySmarter Expert Advice🤫
We think this is how you could land Travel Social Content Creator — TikTok & Reels Pro
✨Tip Number 1
Get your social media game on point! Spend time scrolling through TikTok and Instagram to see what content is trending. This will help you understand what resonates with the audience and give you ideas for your own content.
✨Tip Number 2
Don’t be shy about showing your personality! When you’re creating content, let your authentic self shine through. Brands love genuine creators who can connect with their audience, so don’t hold back!
✨Tip Number 3
Network like a pro! Engage with other creators and brands in the travel space. Comment on their posts, share their content, and build relationships. You never know when a collaboration might pop up!
✨Tip Number 4
Apply through our website! We want to see your creativity in action, so make sure to include that face-to-camera video. It’s your chance to show us how you can bring the Topdeck vibe to life!
We think you need these skills to ace Travel Social Content Creator — TikTok & Reels Pro
Some tips for your application 🫡
Show Your Personality:When you're crafting your application, let your unique voice shine through! We want to see the real you, so don’t be afraid to inject some personality into your writing. Remember, this role is all about connecting with our audience, so show us how you can do that right from the start.
Keep It Relevant:Tailor your CV and cover letter to highlight your experience in social content creation, especially for platforms like TikTok and Instagram. Make sure to mention any travel experiences or projects that align with what we do at Topdeck. We love seeing how your background fits with our vibe!
Include That Video!:Don’t forget to include a link to your face-to-camera video! This is super important for us to gauge your on-screen presence and communication style. Whether it’s a new clip or something you’ve already posted, just make sure it reflects your natural self – we’re not looking for perfection here!
Apply Through Our Website:Make sure to submit your application through our website. It’s the best way for us to keep track of everything and ensures your application gets the attention it deserves. Plus, it’s super easy – just follow the prompts and you’ll be good to go!
How to prepare for a job interview at Topdeck Travel
✨Show Your Passion for Travel
Make sure to express your love for travel during the interview. Share personal experiences that highlight your adventures and how they relate to the role. This will show that you genuinely connect with Topdeck's mission of creating unforgettable travel experiences.
✨Bring Your Content Portfolio
Prepare a portfolio showcasing your best social content, especially short-form videos for TikTok and Instagram. Highlight your creativity and ability to engage audiences. This will give the interviewers a clear idea of your skills and style, making it easier for them to envision you in the role.
✨Stay Up-to-Date with Trends
Research current trends on TikTok and Instagram before your interview. Be ready to discuss what’s working and what isn’t, and share your ideas on how you would create content that resonates with the Gen Z audience. This shows that you’re proactive and understand the platforms deeply.
✨Practice Speaking on Camera
Since appearing on camera is part of the job, practice your delivery in front of a camera. Record yourself discussing a travel experience or explaining a trend. This will help you feel more comfortable and confident during the interview, demonstrating your natural communication style.
