At a Glance
- Tasks: Create engaging social media content that captures the essence of travel experiences.
- Company: Join Topdeck, a vibrant travel brand for young adventurers.
- Benefits: Full-time role with opportunities for creativity and travel.
- Other info: Dynamic environment with a focus on fun, creativity, and community engagement.
- Why this job: Be part of a team that brings youth travel stories to life through social media.
- Qualifications: 2+ years in social media content creation, especially for Gen Z.
The predicted salary is between 30000 - 40000 £ per year.
About Global Touring
Global Touring is home to three travel brands: Topdeck Travel, Back-Roads Touring and Grasshopper Adventures. Externally, we use our customer‑facing brands.
Role Overview
Topdeck creates group travel experiences for 18–32‑year‑olds who want to see the world, meet new people and make the most of every moment. We’re looking for a Social Media Executive who can capture that feeling and turn it into content that people want to watch, share and be part of. This is a hands‑on role for someone who understands social, loves travel and knows what makes people stop scrolling. You’ll be creating, filming, editing, posting content across TikTok, Instagram and other key social channels. Some days you’ll be planning ideas and editing from the office. Other days you may be out on the road capturing Topdeck moments with our travellers and Trip Leaders. You’ll need to be confident creating content yourself, including being comfortable appearing on camera when needed.
What You’ll Be Doing
- Taking UGC from customers and our trip leaders to create content across our social channels in a range of formats
- Filming, editing and producing short‑form video content for Reels, TikTok, Stories and other social formats
- Creating content both in the office and on the road, capturing the people, places, food, laughs, friendships and moments that make Topdeck trips memorable
- Appearing on camera where needed, from quick explainers to trend‑led content and trip storytelling
- Scheduling and posting content, writing captions and keeping channels active and consistent
- Engaging with comments and messages to help build a stronger sense of community
- Working with Trip Leaders, travellers and the marketing team to build an organised content library
- Supporting campaigns with social‑first ideas, quick‑turnaround edits and paid social assets
- Monitoring platform trends, content performance and audience behaviour to help improve what we create
- Working with Tour Leaders for on‑the‑road content, ensuring prompt communications and feedback given
- Ensuring the UGC library is kept up to date, ready with content easily searchable
- Along with any other related tasks, as directed by your line manager or the General Manager.
What We’re Looking For
You’ll probably be someone who already spends a lot of time on TikTok and Instagram, not just consuming content, but noticing what works, what feels tired and what brands are doing well. You’ll need to be comfortable moving quickly, taking on board feedback and creating content that feels native to the platform rather than overproduced.
Experience and Skills You’ll need:
- 2+ years’ experience creating social‑first content, ideally for a Gen Z audience
- Strong short‑form video filming and editing skills, with experience creating for TikTok, Instagram and other social platforms
- Confidence appearing on camera when required
- A strong eye for trends, formats, hooks, storytelling and what makes people engage
- Ability to create content in‑app, as well as using tools such as Canva and Adobe Creative Cloud
- Good organisational skills, with the ability to prioritise
- A genuine interest in travel
It would also be advantageous if you have:
- An understanding of Australian culture, humour and trends
- Experience working with travel, lifestyle, youth or experience‑led brands
- Experience capturing content while travelling or at live events
Why Join Topdeck?
Topdeck is a travel brand with a clear audience, a strong personality and a lot of stories to tell. You’ll have the chance to create content that is fun, visible and genuinely useful – content that helps people picture themselves on the trip, feel the energy of the group and understand what makes Topdeck different. You’ll be joining a team that cares about doing good work and delivering results. We want ideas, energy and people who are willing to get stuck in. If you love social content, travel, storytelling and the idea of helping bring a youth travel brand to life every day, this could be your next role.
Social Media Executive employer: Topdeck Travel
At Topdeck, we pride ourselves on being an exceptional employer that fosters a vibrant work culture where creativity and passion for travel thrive. Located in the heart of London, our team enjoys a collaborative environment with ample opportunities for personal and professional growth, allowing you to make a meaningful impact while creating engaging content for a dynamic audience. Join us to be part of a community that values innovation, adventure, and the joy of shared experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Executive
✨Tip Number 1
Get your social media game on point! Spend time scrolling through TikTok and Instagram to see what content resonates with the Gen Z audience. Take notes on trends, formats, and hooks that grab attention – this will help you create content that feels fresh and engaging.
✨Tip Number 2
Don’t be shy about showcasing your personality! When you’re applying for the Social Media Executive role, let your unique voice shine through in your interactions. Whether it’s a video introduction or a casual chat, being relatable and authentic can make a huge difference.
✨Tip Number 3
Network like a pro! Connect with people in the travel and social media industries. Attend events, join online communities, and engage with brands you admire. Building relationships can open doors and give you insider tips on landing that dream job.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in Topdeck. Make sure to tailor your application to highlight your experience with short-form video content and your passion for travel – it’ll show us you’re the perfect fit!
We think you need these skills to ace Social Media Executive
Some tips for your application 🫡
Show Your Passion for Travel:When you're writing your application, let your love for travel shine through! Share personal experiences or adventures that relate to the role. We want to see how you connect with our brand and the experiences we offer.
Be Creative with Your Content:Since this role is all about social media, don’t hesitate to showcase your creativity in your application. Include links to your social profiles or any content you've created that reflects your style and skills. We love seeing what makes you unique!
Tailor Your Application:Make sure to tailor your CV and cover letter to highlight relevant experience and skills that match the job description. We’re looking for someone who understands what resonates with our audience, so show us you get it!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining the Topdeck team!
How to prepare for a job interview at Topdeck Travel
✨Know Your Platforms
Before the interview, spend some time exploring TikTok and Instagram. Familiarise yourself with current trends, popular content formats, and what resonates with the Gen Z audience. This will not only show your passion for social media but also demonstrate that you understand the platforms you'll be working on.
✨Showcase Your Creativity
Prepare a portfolio of your best social-first content. Include examples of short-form videos you've created, especially those that highlight your ability to engage viewers. If possible, bring along a few ideas for potential Topdeck content that captures the essence of their brand and audience.
✨Be Ready to Be On Camera
Since the role requires appearing on camera, practice speaking confidently and naturally. You might be asked to do a quick video introduction or explain a concept during the interview. Show them your personality and how you can bring the Topdeck vibe to life!
✨Engage with Their Community
Research Topdeck's social media presence and engage with their content before the interview. Comment on posts or share your thoughts on their stories. This shows your genuine interest in the brand and its community, which is crucial for a Social Media Executive role.
