At a Glance
- Tasks: Create engaging social content for TikTok and Instagram that captures travel adventures.
- Company: Join Topdeck, a vibrant travel brand for young explorers.
- Benefits: Full-time role with opportunities for creativity and travel experiences.
- Other info: Be part of a dynamic team that values creativity and fresh ideas.
- Why this job: Bring travel stories to life and connect with a community of adventurers.
- Qualifications: 2+ years in social content creation, strong video skills, and a passion for travel.
The predicted salary is between 30000 - 40000 € per year.
Reporting to: Marketing Lead – Topdeck
Location: London, UK
Contract: Full time / Permanent
About Global Touring
Global Touring is home to three travel brands: Topdeck Travel, Back‑Roads Touring and Grasshopper Adventures.
Role Overview
Topdeck creates group travel experiences for 18–32‑year‑olds who want to see the world, meet new people and make the most of every moment. We’re looking for a Social Content Creator who can capture that feeling and turn it into content that people want to watch, share and be part of. This is a hands‑on role for someone who understands social, loves travel and knows what makes people stop scrolling. You’ll be creating, filming, editing, posting content across TikTok, Instagram and other key social channels. Some days you’ll be planning ideas and editing from the office. Other days you may be out on the road capturing Topdeck moments with our travellers and Trip Leaders. You’ll need to be confident creating content yourself, including being comfortable appearing on camera when needed.
What You’ll Be Doing
- You’ll be responsible for creating and managing social‑first content across Topdeck’s key channels, especially TikTok and Instagram.
- Filming, editing and producing short‑form video content for Reels, TikTok, Stories and other social formats.
- Creating content both in the office and on the road, capturing the people, places, food, laughs, friendships and moments that make Topdeck trips memorable.
- Appearing on camera where needed, from quick explainers to trend‑led content and trip storytelling.
- Scheduling and posting content, writing captions and keeping channels active and consistent.
- Engaging with comments and messages to help build a stronger sense of community.
- Working with Trip Leaders, travellers and the marketing team to build an organised content library.
- Supporting campaigns with social‑first ideas, quick‑turnaround edits and paid social assets.
- Monitoring platform trends, content performance and audience behaviour to help improve what we create.
What We’re Looking For
You’ll probably be someone who already spends a lot of time on TikTok and Instagram, not just consuming content, but noticing what works, what feels tired and what brands are doing well. You’ll need to be comfortable moving quickly, taking on board feedback and creating content that feels native to the platform rather than overproduced.
Experience and Skills You'll need:
- 2+ years’ experience creating social‑first content, ideally for a Gen Z audience.
- Strong short‑form video filming and editing skills, with experience creating for TikTok, Instagram and other social platforms.
- Confidence appearing on camera when required.
- A strong eye for trends, formats, hooks, storytelling and what makes people engage.
- Ability to create content in‑app, as well as using tools such as Canva and Adobe Creative Cloud.
- Good organisational skills, with the ability to prioritise.
- A genuine interest in travel.
It would also be advantageous if you have:
- An understanding of Australian culture, humour and trends.
- Experience working with travel, lifestyle, youth or experience‑led brands.
- Experience capturing content while travelling or at live events.
Application Requirement
Along with attaching your CV, please include a link to a short face‑to‑camera video as part of your application. We simply want to get a feel for your natural communication style and see that you’re comfortable speaking to camera, as this is an important part of the role.
Why Join Topdeck?
Topdeck is a travel brand with a clear audience, a strong personality and a lot of stories to tell. You’ll have the chance to create content that is fun, visible and genuinely useful — content that helps people picture themselves on the trip, feel the energy of the group and understand what makes Topdeck different. You’ll be joining a team that cares about doing good work and delivering results. We want ideas, energy and people who are willing to get stuck in. If you love social content, travel, storytelling and the idea of helping bring a youth travel brand to life every day, this could be your next role.
Social Content Creator employer: Topdeck Travel
At Topdeck, we pride ourselves on being an exceptional employer that fosters a vibrant and creative work culture in the heart of London. As a Social Content Creator, you'll not only have the opportunity to express your passion for travel and storytelling but also benefit from a supportive team environment that encourages innovation and personal growth. With hands-on experience in creating engaging content for a youthful audience, you'll be part of a brand that values your contributions and offers a platform to make a real impact in the travel industry.
StudySmarter Expert Advice🤫
We think this is how you could land Social Content Creator
✨Tip Number 1
Get your social media game on point! Spend time scrolling through TikTok and Instagram to see what content is trending. This will help you understand what resonates with the audience and give you ideas for your own content.
✨Tip Number 2
Don’t be shy about showing your personality! When you’re creating content, let your unique style shine through. Remember, authenticity is key, especially when you’re appearing on camera.
✨Tip Number 3
Network like a pro! Engage with other creators and brands in the travel space. Comment on their posts, share their content, and build relationships. You never know where a connection might lead!
✨Tip Number 4
Apply through our website! We want to see your creativity in action, so don’t forget to include that face-to-camera video. Show us what makes you tick and why you’d be a great fit for Topdeck!
We think you need these skills to ace Social Content Creator
Some tips for your application 🫡
Show Your Personality:When you're crafting your application, let your unique voice shine through! We want to see the real you, so don’t be afraid to inject some personality into your writing. Remember, this role is all about connecting with our audience, so show us how you can do that right from the start.
Keep It Relevant:Tailor your application to highlight your experience with social content creation, especially for platforms like TikTok and Instagram. Share specific examples of your work that align with what we’re looking for, and make sure to mention any travel experiences that could resonate with our brand.
Video Time!:Don’t forget to include that face-to-camera video! This is your chance to showcase your on-screen presence and communication style. Keep it casual and authentic – we’re not after a Hollywood production, just a glimpse of how you connect with an audience.
Apply Through Our Website:Make sure to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining the Topdeck team!
How to prepare for a job interview at Topdeck Travel
✨Know Your Platforms
Before the interview, spend some time exploring TikTok and Instagram. Familiarise yourself with current trends, popular formats, and what makes content engaging. This will help you speak confidently about your ideas and show that you’re in tune with the platforms.
✨Showcase Your Style
Prepare a short face-to-camera video that reflects your natural communication style. It doesn’t have to be perfect; just be yourself! This is your chance to demonstrate your comfort on camera and your ability to connect with an audience.
✨Bring Ideas to the Table
Think of a few content ideas that could work for Topdeck. Whether it’s a fun travel challenge or a unique storytelling approach, having specific examples ready will show your creativity and enthusiasm for the role.
✨Engage with the Community
Be prepared to discuss how you would engage with followers and build a community around Topdeck’s brand. Think about how you can respond to comments, create interactive content, and foster a sense of belonging among travellers.
