At a Glance
- Tasks: Lead marketing strategies and drive revenue growth for Topdeck's travel experiences.
- Company: Join Global Touring, a dynamic travel company passionate about life-changing adventures.
- Benefits: Full-time role with opportunities for personal and professional growth in a vibrant team.
- Other info: Embrace a culture of curiosity, transparency, and teamwork in a supportive environment.
- Why this job: Make an impact in the travel industry while leading a creative marketing team.
- Qualifications: 3+ years in direct-to-consumer marketing with a focus on digital channels.
The predicted salary is between 36000 - 60000 £ per year.
Position: Marketing Lead – Topdeck
Reporting to: General Manager, Topdeck
Location Base: London, UK
Contract: Full time / Permanent
Here at Global Touring, we’re a travel company specializing in group tours, inspiring people through life-changing travel experiences. Through our brands Topdeck Travel and Back-Roads Touring we are ever developing our product range, driving growth in key sales markets (Australia, New Zealand & North America), innovating product delivery and ensuring we deliver a first-class customer experience.
Role Overview
As Marketing Lead for Topdeck, you will have accountability for marketing performance, direct‑to‑consumer revenue and team management. This is a commercially focused role responsible for translating strategy into prioritised plans, driving social‑led revenue growth and ensuring marketing activity delivers measurable impact. You’ll manage a small Marketing team whilst also being responsible for hands on delivery as well. This is a newly created role, so you’ll need to be comfortable with establishing the role, working through grey areas, defining ways of working along with bringing specific experience of business growth through content creators, influencers and affiliates.
Key Responsibilities
- Strategy, Planning & Leadership
- Work with the General Manager to define the marketing and distribution strategy
- Own the marketing plan, calendar and priorities for Topdeck
- Lead, coach and develop the marketing team
- Work with the product team to define go to market timings and plan
- Direct‑To‑Consumer Revenue
- Work with the General Manager to define the overall Marketing plan and channel mix to meet revenue targets
- Responsible for direct‑to‑consumer revenue and the channels that drive this revenue
- Tightly manage key KPIs including reach, total CPA, ROAS, brand awareness & consideration
- Influencers, affiliates and content creators
- Define and implement this channel for the brand, driving revenue through third party partners including sourcing, commercial negotiations and analysis
- Test & Learn activity to understand where opportunity exists, building scalable ad repeatable growth
- Build long term relationships with content creators, affiliates and other partners to drive incremental revenue growth.
- Campaigns & Channels
- Define campaign & channel objectives and success measures for the team to deliver
- Review channel performance and reallocate investment
- Ensure marketing activity aligns with business priorities and seasonality
- Team Management
- Manage a team of direct reports covering paid media & campaigns, social & content and communications
- Mentorship and development of the team
- Collaborate with colleagues in our shared service teams (creative, web, product & sales)
Experience, Requirements and Key Behaviours
- 3+ years’ experience holding DTC revenue accountability
- Proven experience driving revenue through digital and social channels including content creators, influencers and affiliates.
- Embraces the challenger brand mindset
- Ability to define ways of working that don’t exist today
- Strong understanding of social commerce and lifecycle marketing
- Confident people leader with experience managing a small team
- Decisive, commercially minded and comfortable making trade‑offs
- Experience of international markets is advantageous
Global Touring Values
- Stay Curious: We are natural born explorers. Our people question old solutions, apply alternative thinking and embrace being challenged in the search for outcomes.
- Choose transparency: We take the right way, not the easy way. We’re straight up even through the toughest conversations; tackling challenges head‑on and with integrity.
- Don’t pass the buck: If we do it, we do it well. We are empowered to make decisions based on data and experience – holding each other accountable along the way.
- Together we go further: Across oceans and office desks, it’s more than a love for travel that keeps us connected. There are no silos here; we are each other’s toughest critics and loudest supporters.
Marketing Lead - Topdeck employer: Topdeck Travel
At Global Touring, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration in the heart of London. As the Marketing Lead for Topdeck, you will not only drive impactful marketing strategies but also have the opportunity to mentor a dynamic team, all while enjoying the benefits of a supportive environment that values transparency and innovation. With a focus on employee growth and a commitment to delivering life-changing travel experiences, we empower our staff to explore new ideas and take bold risks, making this a truly rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead - Topdeck
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Topdeck Travel and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Topdeck Travel are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Topdeck Travel on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Topdeck Travel. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Lead - Topdeck
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Topdeck Travel. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Topdeck Travel:Show us that you’ve done your homework! In your application, briefly mention what you admire about Topdeck Travel’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Topdeck Travel
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Topdeck Travel will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Topdeck Travel, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
