At a Glance
- Tasks: Create and manage exciting marketing campaigns to engage young travellers.
- Company: Join Topdeck Travel, a vibrant company passionate about life-changing travel experiences.
- Benefits: Enjoy a competitive salary, flexible working, and opportunities for personal growth.
- Other info: Collaborative environment with room for creativity and innovation.
- Why this job: Be part of a dynamic team that shapes travel experiences for Gen Z.
- Qualifications: 1-2 years in marketing, strong communication skills, and a passion for travel.
The predicted salary is between 28800 - 48000 £ per year.
Position: Marketing Executive: Topdeck Travel
Reporting to: Marketing Manager
Location Base: Chiswick, London, UK (3 x days per week / 2 x days remote)
Contract: Permanent
Global Touring is a travel company specializing in group tours, inspiring people through life-changing travel experiences. Through our brands Topdeck Travel and Back-Roads Touring, we are ever developing our product range, driving growth in key sales markets, innovating product delivery, and ensuring we deliver a first-class customer experience.
The Role: As the Marketing Exec for Topdeck Travel, you\'ll work closely with the Marketing, Creative, and Digital teams and external agencies to manage and deliver marketing activity. Your role will encompass activating campaigns that grow our presence within the Australian youth market, helping the brand to increase its online traffic, drive engagement, and increase sales revenue based on the objectives set along with other marketing-related initiatives.
Key Responsibilities:
- Work with the Marketing Manager to develop effective marketing campaigns, managing them from brief through to post-campaign reporting
- Messaging planning and deployment across our channels working with the marketing and creative teams
- Managing the email marketing database and e-marketing plan ensuring the data is maximized with tailored and relevant content in line with the brand campaigns
- Manage our email marketing, paid social media, PPC, web, and affiliates marketing activity ensuring all channels are optimized with relevant content in line with the brand/business objectives
- Work with our Media agency partner to monitor day-to-day activity with a view to optimize sales conversions
- Deliver marketing and communication initiatives for new projects and campaigns
- Research (primary and secondary) to learn more about our customers in market, using learnings to build marketing strategies and content
- Conduct regular competitor and market analysis to inform your marketing campaigns and communications
- Monitor, analyze, and interpret data to produce meaningful insights that can be used to make campaign optimization recommendations
- Present results of campaigns to the wider team, using the results to improve future campaigns and drive performance of key areas such as open rates and click-throughs and sales optimization
- Analysing and reporting on campaigns across all channels on a monthly basis
- Any other marketing-related tasks, as directed by the Marketing Manager and Chief Marketing Officer
Experience, Requirements, and Key Behaviours:
- 1-2 years experience in planning and delivering marketing campaigns and activity
- Desired tertiary degree in Marketing, Business, Communication, or related fields
- Articulate with excellent oral and written communication skills
- Ability to appraise creative work and its suitability based on the brief
- Ability to multi-task and work to deadlines
- Analytically minded with excellent attention to detail
- Experience with the Test and Learn philosophy
- Ideally (but not mandatory) have experience in marketing to young, Gen Z consumers or 55+ travel seekers in the AU/NZ/US markets
- Love of a collaborative, fast-paced, entrepreneurial environment
- A willingness to learn and grow and always be curious
- Openness to work in a global environment, which will involve some out-of-hours meetings
- A passion for all things travel-related
Our Values
Our values aren’t just words on a page. They’re the backbone; the steering wheel; the soundtrack to how we embrace each day. We are natural born explorers, questioning old solutions, applying alternative thinking, and embracing being challenged in the search for outcomes.
Equal Employment Opportunity
We are an equal opportunities employer and welcome applications from all suitably qualified candidates.
Marketing Executive - Topdeck in City of London employer: Topdeck Travel
At Topdeck Travel, we pride ourselves on being an exceptional employer that fosters a vibrant and collaborative work culture in the heart of Chiswick, London. With flexible working arrangements, including three days in the office and two remote, we empower our Marketing Executives to thrive while enjoying a passion for travel. Our commitment to employee growth is evident through continuous learning opportunities and a supportive environment that encourages innovation and creativity, making us an ideal choice for those seeking a meaningful career in the travel industry.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive - Topdeck in City of London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Topdeck Travel and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Topdeck Travel are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Topdeck Travel on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Topdeck Travel. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive - Topdeck in City of London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Topdeck Travel. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Topdeck Travel:Show us that you’ve done your homework! In your application, briefly mention what you admire about Topdeck Travel’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Topdeck Travel
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Topdeck Travel will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Topdeck Travel, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
