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- Tasks: Create and manage engaging social media content for a travel company.
- Company: Join a dynamic travel company focused on life-changing experiences.
- Benefits: Flexible working hours, remote options, and a creative work environment.
- Why this job: Make an impact in the travel industry while growing your social media skills.
- Qualifications: Experience in social media management and a passion for travel.
- Other info: Opportunity for career growth in a vibrant team.
The predicted salary is between 30000 - 42000 £ per year.
Position: Social Media Executive: Back-Roads Touring
Reporting to: Head of Marketing, Back-Roads Touring
Location Base: Chiswick, London, UK (3 x days per week office / 2 x days remote)
Contract: Fixed term maternity cover. Start asap for 12 months
Hours: This contract is available as 4 or 5 days per week
Here at Global Touring, we’re a travel company specializing in group tours, inspiring people through life-changing travel experiences. Through our brands Topdeck Travel and Back-Roads Touring we are ever developing our product range, driving growth in key sales markets (Australia, New Zealand & North America), innovating product delivery and ensuring we deliver a first-class customer experience.
Role Overview:
As Social Media Executive for Back-Roads Touring (maternity cover), you’ll work closely with the Marketing, Creative and Digital teams to deliver social activity that grows our presence within the APAC and North American 55+ travel market. You’ll stay ahead of platform trends and algorithms to increase awareness, organic reach and engagement, while planning and executing content across channels and identifying partnership opportunities aligned to our growth strategy.
- Create and distribute content across channels: Based on the content pillars and themes set by the Head of Marketing, populate weekly content calendar with posting schedules for all channels. Own the timely and consistent flow of content across all channels that aligns with the brand guidelines and remains right for the channel. Create, edit, schedule, publish and share engaging and original social media content daily, ensuring it resonates with our customer segmentation. Take ownership of content distributed to ensure it aligns with Back-Roads’ creative brand guidelines, tone of voice and wider marketing messaging. Collaborate with other teams, such as marketing, operations and product, to ensure a cohesive and integrated approach to content creation and social media.
- Drive social media-led campaigns: Work with the Head of Marketing and Marketing Exec to plan and implement social activity for campaigns and promotions, to support product launches and marketing initiatives. Work with our in-house Creative team to bring campaign ideas to life through carefully curated briefs. Develop and drive opportunities to develop and grow our social channels outside of the day to day with proactive socially-lead activity with big ideas for social activations.
- Create and distribute blogs: Based on the content pillars and themes set by the Head of Marketing, plan blog content and posting cadence each month – using broader resources to fuel each topic such as Tour Leaders, Product Managers, staff, AI tools etc. Write SEO driven blogs that capture the search trends inspirational, sales and factual content including tour page and referral links where possible. Monitor and report on the success of each blog to drive tactics for future planning.
- Community & inbox management: Ownership of our social interaction and community management, fostering engagement among audiences by responding to comments, encouraging discussions. Working alongside our Customer Service team to address enquiries in a timely manner. You will be the key contact and leader for all content collaborations – from initial outreach through to briefing, feedback, sign offs.
Social Media Executive - Back Roads Touring - Maternity cover in London employer: Topdeck Travel
Contact Detail:
Topdeck Travel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Executive - Back Roads Touring - Maternity cover in London
✨Tip Number 1
Network like a pro! Reach out to people in the travel and social media industry, especially those connected to Back-Roads Touring. Attend events, join online forums, and don’t be shy about sliding into DMs – you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns or content you've developed. Make sure it’s visually appealing and highlights your ability to engage audiences – this will definitely catch the eye of hiring managers.
✨Tip Number 3
Stay ahead of the game! Keep up with the latest trends in social media and travel. Share your insights during interviews to demonstrate your passion and knowledge about the industry – it shows you’re not just looking for any job, but you’re genuinely interested in making an impact at Back-Roads Touring.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team. Don’t forget to tailor your application to highlight how your experience aligns with the role – we love seeing that!
We think you need these skills to ace Social Media Executive - Back Roads Touring - Maternity cover in London
Some tips for your application 🫡
Show Your Passion for Travel: When writing your application, let your love for travel shine through! Share any personal experiences or insights that connect you to the role of Social Media Executive at Back-Roads Touring. We want to see how your enthusiasm aligns with our mission of inspiring life-changing travel experiences.
Tailor Your Content: Make sure to customise your application to reflect the specific skills and experiences mentioned in the job description. Highlight your social media expertise and any relevant campaigns you've worked on. We’re looking for someone who can hit the ground running, so show us how you fit the bill!
Be Creative and Engaging: Your application is your first piece of content, so make it engaging! Use a friendly tone and be creative in how you present your skills and experiences. Remember, we’re in the business of storytelling, so let your personality come through in your writing.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at Back-Roads Touring. We can’t wait to hear from you!
How to prepare for a job interview at Topdeck Travel
✨Know Your Platforms
Familiarise yourself with the social media platforms relevant to Back-Roads Touring. Understand their algorithms, trends, and what type of content performs best on each. This knowledge will help you demonstrate your expertise and show how you can enhance their online presence.
✨Showcase Your Creativity
Prepare a portfolio of your previous social media campaigns or content you've created. Be ready to discuss your creative process and how you tailor content to resonate with different audiences, especially the 55+ travel market. This will highlight your ability to align with their brand guidelines.
✨Engagement is Key
Think about strategies to foster community engagement. Come up with ideas for interactive posts or campaigns that could encourage discussions among followers. Showing that you can drive engagement will be a big plus in your interview.
✨Be Data-Driven
Brush up on how to analyse social media metrics. Be prepared to discuss how you’ve used data to inform your content strategy in the past. This will demonstrate your ability to monitor success and adapt tactics for future planning, which is crucial for the role.