Paid Media Manager in London

Global Touring is home to three travel brands: Topdeck Travel, Back-Roads Touring and Grasshopper Adventures. Across our brands, we create travel experiences that help people see the world in different ways; from social group adventures for 18–32s, to small-group touring through lesser-known local places, to active travel experiences by bike and beyond.

We’re looking for a Paid Media Manager to help drive growth across all our brands. This is a hands-on, delivery-focused paid media role for someone who enjoys being close to the numbers, close to the platforms and close to the work. You’ll be building, managing, optimising and reporting on paid media campaigns across channels including Google, YouTube, Meta, TikTok and emerging platforms.

You’ll play an important role in helping each brand reach the right customers, improve marketing efficiency and turn media spend into measurable bookings and revenue. This means being in the platforms regularly, monitoring performance, adjusting budgets, testing audiences, reviewing creative performance and spotting opportunities to improve results.

You’ll work closely with the brand marketing teams to make sure paid media activity is commercially focused, well-targeted and aligned to each brand’s audience and priorities as they evolve. You’ll also manage one direct report, helping them stay focused, supported and clear on what good performance looks like.

You’ll be responsible for the day-to-day delivery and optimisation of paid media activity across Global Touring’s brands. This will include:

• Building, managing and optimising paid media campaigns across Google, YouTube, Meta, TikTok and emerging platforms
• Managing campaign setup, structure, budgets, bids, targeting and tracking within the platforms
• Monitoring performance regularly and making changes to improve booked revenue, CPA, ROAS and revenue contribution
• Running test-and-learn activity across audiences, formats, channels, creative and messaging
• Carrying out keyword research, search term reviews and negative keyword management
• Reviewing paid creative performance, identifying strong hooks, formats and messaging
• Working with brand teams to brief, test and refresh paid creative assets
• Recommending channel mix and budget shifts based on performance, targets and growth opportunities
• Tracking budget pacing and making sure spend is being used effectively
• Reporting on performance clearly, with insights and recommendations the team can act on
• Using dashboards, attribution tools and platform data to understand full-funnel performance
• Supporting improvements in reporting, tracking and performance visibility
• Using AI and automation where helpful to improve efficiency, streamline reporting and free up more time for optimisation

You’ll need:

• 4+ years’ experience in paid media, performance marketing or digital acquisition
• Proven experience managing paid search and paid social campaigns directly
• Strong working knowledge of Google Ads, Meta Ads and TikTok Ads
• A commercial mindset, with a focus on booked revenue, CPA, ROAS and ROI
• Strong analytical skills and confidence working with performance data
• Experience running tests across audiences, creative, messaging and formats
• A good understanding of paid creative performance and how to spot what is working
• Confidence making recommendations on budget allocation and channel mix
• Ability to work at pace, prioritise effectively and manage multiple campaigns at once
• Familiarity with reporting dashboards, attribution tools or GA4
• Clear communication skills and the ability to explain performance in a simple, useful way
• Curiosity to explore new platforms, formats, tools and ways of working
• Confidence using AI or automation to improve day-to-day efficiency

It would also be helpful if you have:

• Experience working across multiple brands or markets
• Experience in travel, ecommerce, retail, lifestyle or direct-to-consumer businesses
• Experience managing or supporting another team member
• Experience with YouTube, Reddit or other emerging paid channels

Global Touring gives you the opportunity to work across three distinct travel brands, each with its own audience, product and growth opportunity. You’ll have real visibility over performance and the chance to make a direct impact on how we acquire customers, spend media budget and grow revenue. This is a role where your work will be seen in the numbers, not hidden in a plan.

You’ll be joining a team that values curiosity, accountability, transparency and collaboration. We care about doing good work, learning quickly and making decisions based on what is actually happening - not what we hoped would happen.

If you enjoy paid media, travel, performance marketing and the daily work of making campaigns better, this could be a great role for you.

Our values aren’t just words on a page. They’re the backbone; the steering wheel; the soundtrack to how we embrace each day.

• Stay Curious: We are natural born explorers. Our people question old solutions, apply alternative thinking and embrace being challenged in the search for outcomes.
• Value ideas over hierarchy: Have the courage to take risks. Don’t let perfection prevent growth.
• Choose transparency: We take the right way, not the easy way. We’re straight up even through the toughest conversations; tackling challenges head-on and with integrity.
• Don’t pass the buck: If we do it, we do it well. We are empowered to make decisions based on data and experience – holding each other accountable along the way.
• Together we go further: Across oceans and office desks, it’s more than a love for travel that keeps us connected.