At a Glance
- Tasks: Drive digital marketing strategies to attract new clients and enhance online presence.
- Company: Join a growing chiropractic brand with a vision for excellence in the UK.
- Benefits: Enjoy autonomy, competitive salary, and opportunities for professional growth.
- Other info: Dynamic role with significant responsibility and room for creativity.
- Why this job: Be a key player in shaping our digital marketing success and making a real impact.
- Qualifications: Experience in Google Ads, Meta Ads, SEO, and strong analytical skills required.
The predicted salary is between 37800 - 46200 £ per year.
About TOPCHIRO
TOPCHIRO and Top Chiropractic UK are growing chiropractic businesses with an ambitious vision for building a leading UK chiropractic brand. We are looking for an experienced, commercially minded Digital Growth & Marketing Manager to take ownership of our marketing activity across paid advertising, SEO, websites, content, local search and digital lead generation. This is an in-house role. We are looking for someone who can take responsibility, execute rather than simply outsource, and use data to continually improve our marketing performance.
The Role
You will be responsible for managing and growing the digital presence of TOPCHIRO and Top Chiropractic UK. Your primary objective will be simple: Generate more high-quality enquiries and new clients through effective, measurable marketing. You will own the strategy, implementation, optimisation and reporting across our key digital channels. This is a hands-on role. You should be comfortable getting into Google Ads, Meta Ads, Google Analytics, Search Console, websites, SEO tools and content systems yourself rather than relying entirely on external agencies.
Key Responsibilities
- Paid Advertising
- Manage and optimise Google Ads campaigns from end to end.
- Manage and optimise Meta Ads (Facebook & Instagram) campaigns.
- Build campaigns targeting new patient acquisition, specific treatments and local markets.
- Manage budgets and continuously improve cost per lead and conversion rates.
- Create and test different adverts, audiences, landing pages and offers.
- Monitor campaign performance and identify opportunities for growth.
- Track enquiries and conversions accurately.
- Develop retargeting and remarketing campaigns.
- Continually test new approaches rather than simply maintaining existing campaigns.
- Website Management
- Take ownership of the TOPCHIRO and Top Chiropractic UK websites.
- Manage website content, landing pages, calls to action and conversion journeys.
- Identify and fix issues affecting user experience and conversions.
- Work with developers where technical changes are required.
- Continually improve website conversion rates.
- Ensure websites are fast, mobile-friendly and technically sound.
- Create and manage landing pages for campaigns and specific treatments/locations.
- SEO
- Own and develop our SEO strategy, including:
- Technical SEO.
- On-page SEO.
- Keyword research and search intent.
- Local SEO.
- Google Business Profile optimisation.
- Content strategy.
- Internal linking.
- Location and treatment pages.
- Competitor analysis.
- Organic traffic growth.
- Search rankings and visibility.
- SEO reporting and measurement.
- AEO / AI Search
- Develop our AEO (Answer Engine Optimisation) strategy and understand how brands can become more visible within platforms such as ChatGPT, Google AI results and other AI-powered search experiences.
- Structuring content to answer real patient questions.
- Building topical authority.
- Developing authoritative, useful content.
- Improving entity and brand visibility.
- Identifying opportunities for inclusion in AI-generated answers.
- Monitoring how TOPCHIRO and Top Chiropractic UK appear across search and AI platforms.
- Backlink & Digital PR
- Develop and execute a sustainable backlink strategy.
- Identify high-quality websites and relevant industry opportunities.
- Build relationships with relevant websites, organisations and publications.
- Secure authoritative, relevant backlinks.
- Identify digital PR opportunities.
- Monitor backlink profiles and competitor link-building activity.
- Content & Social Media
- Develop content ideas based on patient questions, search demand and business priorities.
- Coordinate written, video and visual content.
- Work with clinicians and the wider team to turn their expertise into high-quality content.
- Manage organic social media activity where appropriate.
- Repurpose content across website, social media, email and advertising.
- Ensure content supports both SEO and patient acquisition.
- Analytics & Reporting
- Understand what is actually generating business.
- Work with tools such as Google Analytics 4, Google Search Console, Google Ads, Meta Ads Manager, Google Tag Manager, Looker Studio or equivalent reporting platforms, SEO and keyword research tools.
- Report regularly on leads generated, cost per lead, conversion rates, new patient acquisition, advertising spend and return, organic traffic, search visibility, website performance, campaign performance, and key growth opportunities.
What We're Looking For
We are looking for someone who is commercial, analytical, technically capable and hands-on.
Essential
- Proven experience managing Google Ads.
- Proven experience managing Meta Ads.
- Strong understanding of SEO.
- Experience managing websites/CMS platforms.
- Strong understanding of Google Analytics and conversion tracking.
- Experience with local SEO.
- Understanding of landing pages and conversion rate optimisation.
- Strong analytical and problem-solving skills.
- Ability to work independently and take ownership.
- Excellent written communication.
- Commercial understanding of lead generation and customer acquisition.
Highly Desirable
- Experience in healthcare, dental, chiropractic, physiotherapy, aesthetics or another local healthcare/service business.
- Experience with multi-location businesses.
- Experience with WordPress.
- Experience with Google Tag Manager.
- Experience with technical SEO.
- Experience with link building and digital PR.
- Experience with AEO / AI search optimisation.
- Experience producing or managing video content.
- Experience working with CRM and lead management systems.
The Person
We are not looking for someone who simply posts on social media and produces marketing reports. We want a growth marketer. You should naturally ask: "How can we generate more enquiries, at a lower cost, and turn more of those enquiries into patients?" You will be expected to take ownership, test and experiment, look at the numbers, spot problems before being asked, find opportunities, move quickly, be commercially focused, challenge ideas when the data says something different, learn new platforms and technologies, and stay ahead of changes in Google, Meta and AI search.
You will have significant autonomy and will be trusted to build and execute the marketing strategy.
How Success Will Be Measured
The successful candidate will not be judged simply by how many posts they publish or how much website traffic they generate. Success will ultimately be measured by: More qualified enquiries → more new patients → profitable growth. You will be expected to establish clear baselines and KPIs and continually improve performance across our digital marketing channels.
Digital Growth & Marketing Manager employer: Topchiro B.V.
Join our dynamic and supportive team at a leading UK chiropractic clinic, where you'll benefit from world-class training and genuine career progression opportunities. With access to the latest equipment and a vibrant team culture that includes annual events and mentorship, we are dedicated to your professional growth and success in a thriving environment. Whether you're a new graduate or an experienced chiropractor, you'll find a rewarding career path with us as we expand internationally.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Growth & Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Topchiro B.V. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Topchiro B.V. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Topchiro B.V. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Topchiro B.V.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Growth & Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Topchiro B.V.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Topchiro B.V.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Topchiro B.V.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Topchiro B.V.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Topchiro B.V. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Topchiro B.V., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
