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For Companies At a Glance
- Tasks: Manage and optimise digital marketing campaigns to attract new members.
- Company: Join TopCashback, a leading cashback site helping millions save money.
- Benefits: Enjoy 31 days holiday, private medical cover, and flexible working options.
- Why this job: Be part of a dynamic team driving real impact in performance marketing.
- Qualifications: Experience in digital marketing and campaign management is essential.
- Other info: Great opportunities for growth and extensive training available.
The predicted salary is between 36000 - 60000 £ per year.
Shift pattern/Hours: 09:00 - 17:30 or 08:30 - 17:00
Reports to: Advertising & Acquisition Manager
Location: Stafford (3 Office days, 2 days remote)
About Us
TopCashback is one of the largest cashback sites in the world, dedicated to helping our members save money when they shop. The service simplifies the process of earning cash back on online purchases, supporting over 20 million people worldwide to reduce their shopping expenses and enhance their spending power. With collaborations with more than 6,000 brands, we operate in the UK, US, China, Germany, France, Italy, Spain, and Australia. Our passion for saving money drives every decision we make, focusing wholly on the needs of our members, to whom we provide an award-winning service.
The Role
The role sits within the acquisition marketing team, working towards attracting new members to use our service through performance-driven digital channels including paid social, web search and app search. While the role has a clear focus on direct response acquisition, you’ll work within a collaborative team, where flexibility is important. This means applying your performance marketing skills across different campaigns, partners or channels as priorities shift. This role is ideal for someone with hands-on experience, 3 years Google Advertising exposure and who’s ready to take ownership of campaign performance, optimisation and testing, while working closely with senior marketers and wider teams.
Key Responsibilities
- Campaign & Channel Management
- Manage and optimise direct response campaigns across: Paid social platforms (e.g. Meta, TikTok), Web search (e.g. Google Search, Bing), App search and app acquisition campaigns
- Support the planning and delivery of campaigns against acquisition and CPA targets
- Growth, Testing & Optimisation
- Generate campaign and promotion ideas to drive efficient member acquisition
- Regularly analyse performance and produce clear, actionable reports
- Optimise bids, budgets, targeting, creative and funnels based on performance data
- Ensure new member journeys are optimised from click through to sign-up
- Creative, Messaging & Collaboration
- Work closely with design, marketing and PR teams to deliver accurate, compelling messaging
- Apply performance marketing best practice across other channels and campaigns when required
- Reporting & Analysis
- Monitor key performance metrics including CPA, conversion rate, ROAS and member quality
- Use data and insights to recommend improvements and new opportunities
- Support reporting using tools such as platform dashboards, BI software and Excel
Requirements
Essential
- Previous experience in a digital performance or direct response marketing role
- Hands-on experience managing paid digital campaigns (2-3 years minimum)
- Analytical skills with the ability to use data to improve performance
- Experience with marketing reporting and working towards cost-per-conversion goals
- Clear written and verbal communication skills
- Attention to detail, particularly in marketing messaging and campaign setup
Desirable
- Experience with app-focused acquisition campaigns
- Familiarity with mobile measurement platforms
Personal Attributes
- Results-driven with a proactive approach to finding growth opportunities
- Comfortable working in a fast-paced, evolving environment
- Relationship-building skills and confidence working with multiple stakeholders
- Organised, adaptable and able to manage multiple priorities
- Curious mindset with a willingness to test, learn and improve
Benefits
- 31 days holiday including flexible Bank holidays. Plus loyalty holiday after 1 & 2 years' service.
- Ability to buy and sell holidays
- Private medical cover (Vitality) with access to online GP service, free coffees, cinema tickets, discounted gym membership
- Medicash health cash plan, Income protection & life assurance
- Enhanced family related leave
- Flexibility - we understand you don’t want to miss the first day back to school or that important appointment for a loved one
- Companywide pay review each year
- Extensive training menu and e-learning library available to all employees
Marketing Executive in Stafford employer: TopCashback UK
Contact Detail:
TopCashback UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive in Stafford
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals and how you can contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Marketing Executive in Stafford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Executive role. Highlight your experience with digital performance marketing and any hands-on campaign management you've done. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for performance marketing and how you can contribute to our team. Be sure to mention specific campaigns or achievements that demonstrate your expertise.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to highlight your analytical skills in your application. Share examples of how you've used data to optimise campaigns and improve performance in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the latest updates about your application status. Plus, it’s super easy!
How to prepare for a job interview at TopCashback UK
✨Know Your Campaigns
Before the interview, brush up on your knowledge of digital performance marketing campaigns. Be ready to discuss specific campaigns you've managed, focusing on how you optimised them for better results. This shows your hands-on experience and understanding of what drives successful acquisition.
✨Data is Your Best Friend
Since the role requires strong analytical skills, prepare to talk about how you've used data to improve campaign performance in the past. Bring examples of key performance metrics you've monitored, like CPA and conversion rates, and how your insights led to actionable improvements.
✨Collaboration is Key
Highlight your experience working with cross-functional teams, especially design and PR. Share examples of how you’ve collaborated to create compelling messaging or optimise campaigns. This will demonstrate your ability to work flexibly within a team, which is crucial for this role.
✨Be Ready to Discuss Trends
Stay updated on the latest trends in digital marketing, particularly in paid social and app acquisition. Be prepared to share your thoughts on emerging strategies or tools that could benefit the company. This shows your proactive approach and curiosity, which are highly valued traits.