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For Companies At a Glance
- Tasks: Manage PPC campaigns on Meta and Google Ads to drive vehicle sales and finance leads.
- Company: Fast-growing automotive and finance group in the UK.
- Benefits: Flexible freelance role with competitive pay and the chance to work on exciting projects.
- Why this job: Join a forward-thinking team and make a real impact in automotive finance marketing.
- Qualifications: Proven experience with Meta and Google Ads, ideally in automotive or finance.
- Other info: Opportunity for creative freedom and professional growth in a dynamic industry.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Freelance PPC Specialist – Meta & Google Ads (Automotive Finance)
We operate a fast-growing group of automotive and finance businesses in the UK, including used car dealerships and an FCA-authorised car finance brokerage. We’re seeking a freelance Paid Media Specialist who can manage both Meta (Facebook/Instagram) and Google Ads (Search, Display, Performance Max, YouTube) campaigns to drive high-quality vehicle sales and finance leads. The role requires strong experience in both Meta and Google Ads, ideally with exposure to automotive or finance and knowledge of FCA advertising compliance.
Key Responsibilities
- Audit and restructure current Meta & Google Ads accounts.
- Build and manage campaigns: search, PMax, retargeting, video, and social.
- Develop FCA-compliant ad copy and creatives (with APR/disclaimer examples).
- Optimise landing pages and finance forms for speed and conversion.
- Set up tracking (Meta Pixel, GA4, Tag Manager) with CRM integrations (Dragon2000 / AutoConvert).
- Build weekly performance dashboards (CPL, ROI, lead quality).
- Recommend scaling opportunities across both channels.
Requirements
- Proven success running both Meta & Google Ads.
- Experience in automotive, car finance, or regulated industries preferred.
- Strong knowledge of FCA compliance in advertising.
- Expertise with GA4, Tag Manager, and conversion tracking.
- Strong reporting and data-driven optimisation skills.
Contract Details
Monthly retainer or To be discussed
How to Apply
Please include:
- fm@tgscarsales.co.uk
- Case studies or examples of Meta & Google Ads campaigns you’ve managed.
- Results (CPL, ROI, lead quality improvements).
- Your approach to FCA-compliant ad copy.
- Your proposed day rate / monthly retainer.
This is a great opportunity to work with a forward-thinking automotive finance group, unifying Google’s intent-driven traffic with Meta’s retargeting power to deliver qualified finance leads at scale.
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Freelance PPC Specialist – Meta & Google Ads (Automotive Finance) employer: TOP GEAR STOKE LIMITED
Contact Detail:
TOP GEAR STOKE LIMITED Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance PPC Specialist – Meta & Google Ads (Automotive Finance)
✨Tip Number 1
Network like a pro! Reach out to your connections in the automotive and finance sectors. Let them know you're on the lookout for freelance opportunities. You never know who might have a lead or can introduce you to someone who does.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best Meta and Google Ads campaigns, especially those related to automotive finance. Use case studies to highlight your successes and how you’ve driven results like CPL and ROI improvements.
✨Tip Number 3
Stay updated on FCA compliance! Make sure you’re well-versed in the latest regulations. This knowledge will not only boost your confidence but also make you a more attractive candidate for roles that require compliance expertise.
✨Tip Number 4
Apply through our website! We love seeing applications directly from candidates who are passionate about what we do. Tailor your application to highlight your experience with Meta and Google Ads, and don’t forget to mention your approach to FCA-compliant ad copy.
We think you need these skills to ace Freelance PPC Specialist – Meta & Google Ads (Automotive Finance)
Some tips for your application 🫡
Show Off Your Experience: When you're applying, make sure to highlight your experience with Meta and Google Ads. We want to see those case studies that showcase your success in driving leads and improving ROI, especially in the automotive or finance sectors.
Be FCA-Compliant: Since we're in a regulated industry, it's crucial to demonstrate your understanding of FCA compliance. Include examples of how you've developed compliant ad copy and creatives in your previous campaigns. This will show us you know your stuff!
Data is Key: We love data-driven decisions! In your application, share specific results from your campaigns, like CPL and lead quality improvements. This helps us see your analytical skills and how you optimise for better performance.
Apply Through Our Website: Don't forget to apply through our website! It's the best way for us to keep track of your application. Plus, make sure to include your proposed day rate or monthly retainer so we can get the ball rolling.
How to prepare for a job interview at TOP GEAR STOKE LIMITED
✨Know Your Stuff
Make sure you brush up on your knowledge of Meta and Google Ads, especially in the context of automotive finance. Be ready to discuss specific campaigns you've managed, focusing on results like CPL and ROI. This shows you’re not just familiar with the platforms but can also deliver tangible outcomes.
✨FCA Compliance is Key
Since the role requires FCA-compliant ad copy, be prepared to talk about your understanding of FCA regulations. Bring examples of how you've created compliant ads in the past, and demonstrate your ability to navigate these requirements while still being creative.
✨Showcase Your Analytical Skills
Highlight your experience with tracking tools like GA4 and Tag Manager. Discuss how you’ve used data to optimise campaigns and improve lead quality. Being able to present a case study or two where your data-driven decisions led to significant improvements will really impress them.
✨Prepare Your Questions
Interviews are a two-way street, so come armed with questions about their current PPC strategies and challenges. This not only shows your interest in the role but also gives you insight into how you can contribute effectively from day one.