At a Glance
- Tasks: Lead the launch of ToothFairy's first toothbrush in UK retail, building partnerships from scratch.
- Company: Join ToothFairy, the UK's leading teledentistry platform, revolutionising dental care.
- Benefits: Competitive salary, dynamic work environment, and the chance to shape a new product line.
- Other info: Opportunity for career growth as you build and lead a new retail team.
- Why this job: Be a pioneer in retail, making a real impact on oral health with innovative products.
- Qualifications: 5-7+ years in retail account management or brand launches, with strong negotiation skills.
The predicted salary is between 59400 - 72600 £ per year.
Hello, we're ToothFairy. We're the UK's leading teledentistry platform, founded by dentists and built on patented technology that makes dental care faster, more affordable and genuinely accessible. Through our app, members connect with a dentist on demand, from emergency triage and early diagnosis to supervised clear aligners and ongoing care, without the wait or the travel.
We're now taking ToothFairy into a new arena: physical retail. We're launching our first toothbrush, a beautifully designed, smart everyday essential that extends our mission from remote dental care into the daily ritual of oral health. This is a brand-new product line for us, and UK retail distribution starts from zero: no existing shelf space, no incumbent listings, no legacy terms. This is a role for someone who wants to build a retail business, not manage one that already exists. You will be the founding commercial voice for ToothFairy in physical retail: picking the right first partners, winning the first listings, and laying the strategic and operational foundations for everything that follows.
If you want to look back in two years and say "I built that," we'd be thrilled to hear from you.
Role & Responsibilities
- Retail Launch Ownership
- Serve as the founding commercial lead for ToothFairy's toothbrush in UK retail, identifying and prioritising the right first partners across pharmacy, grocery, health and beauty, and mass retail.
- Build the sell-in proposition from scratch: category story, brand positioning, commercial terms and launch plan, then pitch and close the first listings.
- Own onboarding and go-to-market for each new account, including range, space, initial pricing architecture and launch promotional support.
- Negotiate trade terms and structure deal economics that protect margin while earning shelf space and buyer confidence for a new entrant.
- Work with the marketing team to plan launch activation, in-store presence and early brand visibility at each new retail partner.
- New UK Retail Partnership Development
- Lead commercial development of new UK retail partnerships as ToothFairy's retail footprint expands beyond the first accounts.
- Build compelling sell-in packs, run commercial negotiations end to end, and own the launch plan for each new account.
- Work with the leadership team to decide which channels to pursue next and the right commercial model for each.
- UK Retail Strategy
- Own the UK retail strategy from the ground up: channel priorities, distribution targets, promotional frameworks and pricing principles.
- Produce regular performance reporting for the leadership team, with clear commercial insight and recommended next steps.
- Monitor the competitive landscape and category trends to keep ToothFairy differentiated at retail.
- Develop 12- and 24-month retail plans that are commercially robust and realistic for a business building distribution from scratch.
- Internal Cross-Functional Leadership
- Partner with Finance to build the UK retail P&L, trade spend budget and profitability modelling for the new product line.
- Work with Operations and Supply Chain to ensure stock availability, forecasting accuracy and launch execution.
- Collaborate with Marketing on brand campaigns, in-store activation and media support tied to retail launches.
- Brief and align the wider team on account plans, upcoming launches and commercial priorities through regular internal cadences.
- Team Building
- Set the standard for how ToothFairy operates with UK retail partners: commercially sharp, human and brand-right.
- As the retail business scales, identify and make the case for additional hires, such as account managers, field team and retail marketing, and help build that team over time.
Requirements
- 5-7+ years of senior commercial experience managing UK retail accounts or launching brands into retail, ideally spanning pharmacy, grocery, mass retail, or health and beauty. Or an equivalent buying role at a strategic retailer.
- A track record of winning new listings and launching brands into retail from a standing start, not just maintaining incumbent shelf space.
- Experience owning a retail P&L: gross margin, trade investment, net revenue dynamics and modelling promotional scenarios.
- Experience in new account development: pitching to buyers, building sell-in packs, negotiating commercial frameworks.
- Experience at, or equivalent to, a high-growth consumer brand (health, wellness, personal care, DTC-to-retail) is strongly preferred over traditional FMCG.
Commercial & Analytical Skills
- Confident reading and challenging a P&L, not just reporting numbers but using them to make decisions.
- Strong negotiation skills, able to win first listings and hold position on price integrity and margin while building trust with buyers.
- Comfortable building and presenting commercial models, launch business cases and promotional scenarios.
- Fluent in retail KPIs: EPOS, distribution, rate of sale, promotional sell-through, retail margin, net revenue.
National Account Manager - Retail employer: Toothfairy
ToothFairy is an exceptional employer, offering a unique opportunity to shape the future of dental care in the UK retail space. With a vibrant work culture that fosters innovation and collaboration, employees are empowered to take ownership of their projects and drive meaningful change. The company prioritises professional growth, providing ample opportunities for career advancement while being part of a pioneering team that is redefining oral health accessibility.
StudySmarter Expert Advice🤫
We think this is how you could land National Account Manager - Retail
✨Get Your Retail Game On
Start by getting to know the local retail scene. Make a list of stores that align with your vibe and visit them. You'll be surprised at how many job openings come from chatting with staff or managers in-store. Plus, showing that you have a genuine interest in their brand can make you stand out when applying for that full-time role!
✨Join Retail Networks and Forums
Tap into retail-specific communities and forums, whether online or in-person. Platforms like Retail Week or local retail meetups can provide invaluable insights and connections. You never know who might drop a tip about an upcoming job at companies like Toothfairy, so don’t miss out on building those relationships!
✨Be Ready for Busy Season Opportunities
Keep your eyes peeled for seasonal hiring windows, especially in the run-up to major shopping periods. Retailers often look for full-time staff to carry through busy times and may even keep you on after the season. Stay proactive by regularly checking in with your favourite retailers about their hiring plans.
✨Show Off Your Customer Service Skills
Retail’s all about customer interactions, so make sure you showcase any relevant experience in your conversations and interviews. Share specific examples of your customer service skills and how they’ve led to positive outcomes. This is your moment to shine when applying to roles at places like Toothfairy!
We think you need these skills to ace National Account Manager - Retail
Some tips for your application 🫡
Show Off Your Customer Service Skills:In retail, customer service is key! Make sure your CV highlights any experience where you've dealt with customers, whether it’s resolving issues or enhancing the shopping experience. Use concrete examples to demonstrate your problem-solving skills and ability to handle difficult situations with ease.
Tailor Your CV for Retail:When applying for a full-time role like this one at Toothfairy, customise your CV to reflect retail-specific buzzwords. Include any relevant skills such as inventory management or visual merchandising, and if you have experience with POS systems, shout about it! This will show you’re serious about joining the retail team.
Craft a Genuine Cover Letter:Don’t just repeat your CV in your cover letter! Use it as a chance to explain why you're excited about the opportunity at Toothfairy and how your values align with their brand. Mention specific aspects of the company that resonate with you and let your enthusiasm shine through!
Highlight Your Adaptability:In retail, things can get busy and unpredictable, so demonstrate how adaptable and flexible you are. Share examples of times you've had to adjust your approach on the fly or take on new responsibilities. This will show Toothfairy that you’re ready to jump in and contribute right away!
How to prepare for a job interview at Toothfairy
✨Show Off Your Customer Service Skills
Retail is all about providing an exceptional customer experience, so be ready to discuss your past customer service stories. We should have examples on hand of how we've handled difficult situations or gone above and beyond to meet a customer's needs. These anecdotes will bring your application to life!
✨Familiarity with Point of Sale Systems
Many retail roles require us to work with Point of Sale (POS) systems, so it's a good idea to brush up on any relevant software you’ve used before. If you’re familiar with systems like Shopify or Square, don’t forget to mention this during the interview. Highlighting technical proficiency can set us apart from other candidates!
✨Understand Product Knowledge
Be prepared to discuss the products that the store sells and how we can contribute to their sales. Showing enthusiasm for the products and a willingness to learn can impress interviewers. We should research popular items or trends in the industry before the interview, so we can speak confidently about them.
✨Be Ready for Role-Playing Scenarios
Many retail interviews include role-playing scenarios where we might have to deal with a difficult customer or upsell a product. Practising these scenarios with a friend or family member can help us feel more comfortable. The key here is to showcase our problem-solving skills and ability to remain calm under pressure!
