At a Glance
- Tasks: Drive sales growth by connecting with HR leaders and qualifying new business opportunities.
- Company: Toothfairy is revolutionising dental care for the modern workforce through a digital clinic.
- Benefits: Fast career progression, supportive team culture, and the chance to make a real impact.
- Other info: Dynamic environment with opportunities for creativity and innovation.
- Why this job: Join a startup that’s changing dental care access and improving employee wellbeing.
- Qualifications: 1-3 years in B2B sales, HubSpot expertise, and a proactive, entrepreneurial mindset.
The predicted salary is between 36000 - 60000 £ per year.
About Us
At Toothfairy, we’re rebuilding dental care for the modern workforce. We’re a CQC-regulated digital dental clinic that gives employees instant access to real dentists, prescriptions, imaging, and preventative care – all through an app. No waiting lists, no faff, no expensive emergencies that could have been avoided. Employers and insurers use us to reduce dental-related absence, cut claims, and improve employee wellbeing across the board. We already support over 1,000 organisations, and we’re now scaling a brand new B2B engine focused on large employers, HR and Reward leaders, and major broker networks. This is an opportunity to join a company that is genuinely disrupting an outdated sector. Fast-moving, commercially ruthless in the right ways, data-obsessed, and powered by a product that genuinely solves a painful, universal problem. You’ll be joining at the moment the enterprise GTM is taking off, with huge room to make an impact and grow your career as we scale.
What You’ll Be Doing
As our BDR, you’ll be responsible for driving the top of the sales funnel and fuelling our growth engine. You’ll work closely with the sales and marketing teams to identify, connect with, and qualify prospects. You will also bring your own ideas, test strategies, and thrive in the fast-paced environment of a seed-stage startup.
Key Responsibilities:
- Prospecting and Outreach
- Identify and engage target accounts, focusing on HR buyer personas (e.g., HR Directors, Senior Benefits and Wellbeing roles).
- Conduct cold outreach via email, LinkedIn, and phone to generate new business opportunities.
- Leverage creative and personalised approaches to capture prospects’ attention.
- Lead Qualification
- Qualify inbound and outbound leads to ensure a strong fit with Toothfairy’s service.
- Schedule discovery meetings and hand over qualified leads to Account Executives with detailed insights.
- HubSpot Mastery
- Manage, update, and analyse CRM data in HubSpot, ensuring accurate and consistent lead tracking.
- Build workflows, sequences, and reporting dashboards to improve efficiency and visibility into your pipeline.
- Market Research
- Continuously research the HR and benefits space to stay updated on trends, competitors, and opportunities.
- Build and refine ideal customer profiles (ICPs) and buyer personas for better targeting.
- Collaboration and Strategy
- Work with marketing to test messaging, refine campaigns, and maximise lead conversion.
- Share insights and feedback from prospects to improve product-market fit and go-to-market strategies.
- Participate in weekly sales meetings and brainstorm sessions, bringing your own ideas to the table.
- Resilience and Growth
- Thrive in the dynamic, sometimes ambiguous environment of a seed-stage startup.
- Manage the pressures of a fast-paced environment while maintaining a solutions-driven mindset.
What We’re Looking For
We’re seeking a proactive, high-energy, entrepreneurial BDR with:
- Experience: 1–3 years in SDR/BDR or similar roles, ideally in a B2B SaaS company.
- Proven Track Record: Success in prospecting HR buyer personas (e.g., Benefits, HR, or People Teams).
- HubSpot Expertise: Deep familiarity with HubSpot CRM, including managing sequences, workflows, and reporting.
- Hunger and Initiative: A proactive, self-motivated approach with a passion for finding new opportunities and solving problems.
- Entrepreneurial Spirit: Comfortable with ambiguity and excited by the challenges of working in an early-stage startup.
- Communication Skills: Excellent verbal and written communication skills for engaging with prospects and collaborating with the team.
- Resilience: Ability to handle rejection, troubleshoot challenges, and persevere under pressure.
- Creativity and Ideas: A knack for coming up with unique outreach strategies and process improvements.
Why Join Us?
- Build a Category-Defining Product: Help scale the UK’s first fully digital, clinically regulated dental service for employers, insurers, and workforces. We are changing how dental care is accessed, funded, and delivered.
- Real Commercial Impact: You’ll join at the exact moment the B2B engine is accelerating. Your work will directly shape pipelines, revenue, partnerships, and the playbooks we use to win large enterprise deals.
- Fast Career Progression: This is a place where strong performers rise quickly. New roles, leadership opportunities, and bigger briefs appear constantly as we scale.
- High-Trust, Low-Drama Team: You’ll work alongside people who are smart, ambitious, and genuinely supportive. No politics, no passengers, no noise - just a team that wants to win and have fun doing it.
- A Product People Actually Need: Dental access in the UK is broken. Toothfairy solves a real, universal problem that employers care deeply about: reducing absence, reducing claims, and improving wellbeing. Selling it is energising because it genuinely matters.
- True Startup Energy: Fast decisions, room to experiment, and no bureaucracy. If you have ideas, you’ll get to run with them.
Business Development Representative in London employer: Toothfairy
Toothfairy is an exceptional employer that offers a dynamic and supportive work environment, perfect for those looking to make a real impact in the dental care sector. With a focus on fast career progression, employees are encouraged to bring their ideas to the table and thrive in a high-trust, low-drama team culture. Join us to be part of a revolutionary product that genuinely improves employee wellbeing while enjoying the benefits of working in a seed-stage startup with true entrepreneurial energy.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Representative in London
✨Tip Number 1
Get your networking game on! Connect with people in the HR and benefits space on LinkedIn. Join relevant groups and engage in discussions to show off your knowledge and passion for the industry.
✨Tip Number 2
Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like Toothfairy, and express your interest in their mission. A personal touch can make all the difference!
✨Tip Number 3
Prepare for interviews by researching the company’s recent news and trends in the dental care sector. Show them you’re not just another candidate; you’re genuinely excited about what they do and how you can contribute.
✨Tip Number 4
Leverage your HubSpot skills! If you’ve got experience with CRM tools, highlight that in conversations. Companies like Toothfairy value data-driven approaches, so show them how you can help streamline their processes.
We think you need these skills to ace Business Development Representative in London
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the role and our mission shine through. We want to see that you’re genuinely excited about helping to reshape dental care and making a real impact in the B2B space.
Tailor Your Experience:Make sure to highlight your relevant experience, especially if you've worked with HR buyer personas or in a B2B SaaS environment. We love seeing how your background aligns with what we do at Toothfairy, so don’t hold back!
Be Creative:We appreciate unique approaches, so don’t be afraid to showcase your creativity in your application. Whether it’s your outreach strategies or ideas for improving processes, let us know how you think outside the box!
Apply Through Our Website:For the best chance of getting noticed, make sure to apply directly through our website. It helps us keep track of applications and ensures you’re considered for this exciting opportunity to join our team!
How to prepare for a job interview at Toothfairy
✨Know Your Prospects
Before the interview, dive deep into understanding HR buyer personas. Research common pain points they face and how Toothfairy’s services can address these issues. This will not only show your initiative but also help you tailor your responses to demonstrate your fit for the role.
✨Showcase Your HubSpot Skills
Since HubSpot mastery is crucial for this role, be prepared to discuss your experience with the platform. Bring examples of how you've used HubSpot to manage leads, build workflows, or analyse data. This will highlight your technical skills and readiness to hit the ground running.
✨Bring Creative Outreach Ideas
Toothfairy values creativity in outreach strategies. Think of unique approaches you’ve used in past roles to engage prospects. Share these ideas during the interview to demonstrate your proactive mindset and ability to think outside the box.
✨Embrace the Startup Spirit
Be ready to discuss your experiences in fast-paced environments. Highlight times when you thrived under pressure or adapted to change. This will show that you’re not just looking for a job, but are genuinely excited about contributing to a dynamic startup like Toothfairy.
