Business Development Representative in Coventry

About Us

At Toothfairy, we’re rebuilding dental care for the modern workforce. We’re a CQC-regulated digital dental clinic that gives employees instant access to real dentists, prescriptions, imaging, and preventative care – all through an app. No waiting lists, no faff, no expensive emergencies that could have been avoided. Employers and insurers use us to reduce dental-related absence, cut claims, and improve employee wellbeing across the board. We already support over 1,000 organisations, and we’re now scaling a brand new B2B engine focused on large employers, HR and Reward leaders, and major broker networks. This is an opportunity to join a company that is genuinely disrupting an outdated sector. Fast-moving, commercially ruthless in the right ways, data-obsessed, and powered by a product that genuinely solves a painful, universal problem. You’ll be joining at the moment the enterprise GTM is taking off, with huge room to make an impact and grow your career as we scale.

What You’ll Be Doing

As our BDR, you’ll be responsible for driving the top of the sales funnel and fuelling our growth engine. You’ll work closely with the sales and marketing teams to identify, connect with, and qualify prospects. You will also bring your own ideas, test strategies, and thrive in the fast-paced environment of a seed-stage startup.

Key Responsibilities:

• Prospecting and Outreach
  • Identify and engage target accounts, focusing on HR buyer personas (e.g., HR Directors, Senior Benefits and Wellbeing roles).
  • Conduct cold outreach via email, LinkedIn, and phone to generate new business opportunities.
  • Leverage creative and personalised approaches to capture prospects’ attention.
• Lead Qualification
  • Qualify inbound and outbound leads to ensure a strong fit with Toothfairy’s service.
  • Schedule discovery meetings and hand over qualified leads to Account Executives with detailed insights.
• HubSpot Mastery
  • Manage, update, and analyse CRM data in HubSpot, ensuring accurate and consistent lead tracking.
  • Build workflows, sequences, and reporting dashboards to improve efficiency and visibility into your pipeline.
• Market Research
  • Continuously research the HR and benefits space to stay updated on trends, competitors, and opportunities.
  • Build and refine ideal customer profiles (ICPs) and buyer personas for better targeting.
• Collaboration and Strategy
  • Work with marketing to test messaging, refine campaigns, and maximise lead conversion.
  • Share insights and feedback from prospects to improve product-market fit and go-to-market strategies.
  • Participate in weekly sales meetings and brainstorm sessions, bringing your own ideas to the table.
• Resilience and Growth
  • Thrive in the dynamic, sometimes ambiguous environment of a seed-stage startup.
  • Manage the pressures of a fast-paced environment while maintaining a solutions-driven mindset.

What We’re Looking For

We’re seeking a proactive, high-energy, entrepreneurial BDR with:

• Experience: 1–3 years in SDR/BDR or similar roles, ideally in a B2B SaaS company.
• Proven Track Record: Success in prospecting HR buyer personas (e.g., Benefits, HR, or People Teams).
• HubSpot Expertise: Deep familiarity with HubSpot CRM, including managing sequences, workflows, and reporting.
• Hunger and Initiative: A proactive, self-motivated approach with a passion for finding new opportunities and solving problems.
• Entrepreneurial Spirit: Comfortable with ambiguity and excited by the challenges of working in an early-stage startup.
• Communication Skills: Excellent verbal and written communication skills for engaging with prospects and collaborating with the team.
• Resilience: Ability to handle rejection, troubleshoot challenges, and persevere under pressure.
• Creativity and Ideas: A knack for coming up with unique outreach strategies and process improvements.

Why Join Us?

• Build a Category-Defining Product: Help scale the UK’s first fully digital, clinically regulated dental service for employers, insurers, and workforces. We are changing how dental care is accessed, funded, and delivered.
• Real Commercial Impact: You’ll join at the exact moment the B2B engine is accelerating. Your work will directly shape pipelines, revenue, partnerships, and the playbooks we use to win large enterprise deals.
• Fast Career Progression: This is a place where strong performers rise quickly. New roles, leadership opportunities, and bigger briefs appear constantly as we scale.
• High-Trust, Low-Drama Team: You’ll work alongside people who are smart, ambitious, and genuinely supportive. No politics, no passengers, no noise - just a team that wants to win and have fun doing it.
• A Product People Actually Need: Dental access in the UK is broken. Toothfairy solves a real, universal problem that employers care deeply about: reducing absence, reducing claims, and improving wellbeing. Selling it is energising because it genuinely matters.
• True Startup Energy: Fast decisions, room to experiment, and no bureaucracy. If you have ideas, you’ll get to run with them.