At a Glance
- Tasks: Drive sales growth by connecting with HR leaders and qualifying new business opportunities.
- Company: Toothfairy, a digital dental clinic revolutionising dental care for the modern workforce.
- Benefits: Fast career progression, supportive team culture, and the chance to make a real impact.
- Other info: Dynamic environment with opportunities for creativity and innovation.
- Why this job: Join a startup disrupting dental care and help shape the future of employee wellbeing.
- Qualifications: 1-3 years in sales roles, HubSpot expertise, and a proactive, entrepreneurial mindset.
The predicted salary is between 36000 - 60000 € per year.
About Us
At Toothfairy, we’re rebuilding dental care for the modern workforce. We’re a CQC-regulated digital dental clinic that gives employees instant access to real dentists, prescriptions, imaging, and preventative care – all through an app. No waiting lists, no faff, no expensive emergencies that could have been avoided. Employers and insurers use us to reduce dental-related absence, cut claims, and improve employee wellbeing across the board. We already support over 1,000 organisations, and we’re now scaling a brand new B2B engine focused on large employers, HR and Reward leaders, and major broker networks. This is an opportunity to join a company that is genuinely disrupting an outdated sector. Fast-moving, commercially ruthless in the right ways, data-obsessed, and powered by a product that genuinely solves a painful, universal problem. You’ll be joining at the moment the enterprise GTM is taking off, with huge room to make an impact and grow your career as we scale.
What You’ll Be Doing
As our BDR, you’ll be responsible for driving the top of the sales funnel and fuelling our growth engine. You’ll work closely with the sales and marketing teams to identify, connect with, and qualify prospects. You will also bring your own ideas, test strategies, and thrive in the fast-paced environment of a seed-stage startup.
Key Responsibilities:
- Prospecting and Outreach: Identify and engage target accounts, focusing on HR buyer personas (e.g., HR Directors, Senior Benefits and Wellbeing roles). Conduct cold outreach via email, LinkedIn, and phone to generate new business opportunities. Leverage creative and personalised approaches to capture prospects’ attention.
- Lead Qualification: Qualify inbound and outbound leads to ensure a strong fit with Toothfairy’s service. Schedule discovery meetings and hand over qualified leads to Account Executives with detailed insights.
- HubSpot Mastery: Manage, update, and analyse CRM data in HubSpot, ensuring accurate and consistent lead tracking. Build workflows, sequences, and reporting dashboards to improve efficiency and visibility into your pipeline.
- Market Research: Continuously research the HR and benefits space to stay updated on trends, competitors, and opportunities. Build and refine ideal customer profiles (ICPs) and buyer personas for better targeting.
- Collaboration and Strategy: Work with marketing to test messaging, refine campaigns, and maximise lead conversion. Share insights and feedback from prospects to improve product-market fit and go-to-market strategies. Participate in weekly sales meetings and brainstorm sessions, bringing your own ideas to the table.
- Resilience and Growth: Thrive in the dynamic, sometimes ambiguous environment of a seed-stage startup. Manage the pressures of a fast-paced environment while maintaining a solutions-driven mindset.
What We’re Looking For
We’re seeking a proactive, high-energy, entrepreneurial BDR with:
- Experience: 1–3 years in SDR/BDR or similar roles, ideally in a B2B SaaS company.
- Proven Track Record: Success in prospecting HR buyer personas (e.g., Benefits, HR, or People Teams).
- HubSpot Expertise: Deep familiarity with HubSpot CRM, including managing sequences, workflows, and reporting.
- Hunger and Initiative: A proactive, self-motivated approach with a passion for finding new opportunities and solving problems.
- Entrepreneurial Spirit: Comfortable with ambiguity and excited by the challenges of working in an early-stage startup.
- Communication Skills: Excellent verbal and written communication skills for engaging with prospects and collaborating with the team.
- Resilience: Ability to handle rejection, troubleshoot challenges, and persevere under pressure.
- Creativity and Ideas: A knack for coming up with unique outreach strategies and process improvements.
Why Join Us?
- Build a Category-Defining Product: Help scale the UK’s first fully digital, clinically regulated dental service for employers, insurers, and workforces. We are changing how dental care is accessed, funded, and delivered.
- Real Commercial Impact: You’ll join at the exact moment the B2B engine is accelerating. Your work will directly shape pipelines, revenue, partnerships, and the playbooks we use to win large enterprise deals.
- Fast Career Progression: This is a place where strong performers rise quickly. New roles, leadership opportunities, and bigger briefs appear constantly as we scale.
- High-Trust, Low-Drama Team: You’ll work alongside people who are smart, ambitious, and genuinely supportive. No politics, no passengers, no noise - just a team that wants to win and have fun doing it.
- A Product People Actually Need: Dental access in the UK is broken. Toothfairy solves a real, universal problem that employers care deeply about: reducing absence, reducing claims, and improving wellbeing. Selling it is energising because it genuinely matters.
- True Startup Energy: Fast decisions, room to experiment, and no bureaucracy. If you have ideas, you’ll get to run with them.
Business Development Representative in Birmingham employer: Toothfairy
Toothfairy is an exceptional employer that offers a dynamic and supportive work environment, perfect for those looking to make a real impact in the dental care sector. With a focus on employee growth, you will have the opportunity to rapidly advance your career while working alongside a high-trust team that values creativity and initiative. Join us in revolutionising dental access in the UK, where your contributions will directly influence our success and the wellbeing of thousands.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Representative in Birmingham
✨Tip Number 1
Get your networking game on! Connect with people in the HR and benefits space on LinkedIn. Join relevant groups and engage in discussions to show off your knowledge and enthusiasm for the industry.
✨Tip Number 2
Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like Toothfairy, and express your interest in their mission. A personal touch can make all the difference!
✨Tip Number 3
Prepare for interviews by researching the company’s recent news and trends in the dental care sector. Show that you’re not just a candidate, but someone who’s genuinely invested in their success.
✨Tip Number 4
When you get the chance to chat with potential employers, don’t hold back your ideas! Share your thoughts on how you could help them grow and improve their outreach strategies. It shows initiative and creativity!
We think you need these skills to ace Business Development Representative in Birmingham
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the role and our mission shine through. We want to see that you’re genuinely excited about disrupting the dental care sector and making a real impact!
Tailor Your Experience:Make sure to highlight your relevant experience, especially in B2B sales or working with HR buyer personas. We love seeing how your background aligns with what we do at Toothfairy, so don’t hold back on those details!
Be Creative:We appreciate unique approaches, so don’t be afraid to showcase your creativity in your application. Whether it’s your outreach strategies or problem-solving skills, let us know how you think outside the box!
Keep It Professional Yet Personal:While we love a friendly tone, remember to keep your application professional. Balance your personality with clear, concise language that reflects your communication skills – it’s all part of making a great first impression!
How to prepare for a job interview at Toothfairy
✨Know Your Prospects
Before the interview, dive deep into understanding HR buyer personas. Research common pain points they face and how Toothfairy’s services can address these issues. This will not only show your initiative but also help you tailor your responses to demonstrate how you can add value.
✨Master HubSpot Basics
Since HubSpot expertise is crucial for this role, brush up on your knowledge of the platform. Familiarise yourself with managing sequences, workflows, and reporting. Being able to discuss specific features or how you’ve used HubSpot in past roles will impress the interviewers.
✨Show Your Creative Side
Toothfairy values creativity in outreach strategies. Prepare examples of unique approaches you've taken in previous roles to engage prospects. Whether it’s a clever email campaign or an innovative way to connect on LinkedIn, showcasing your creativity will set you apart.
✨Embrace the Startup Spirit
Demonstrate your comfort with ambiguity and fast-paced environments. Share experiences where you thrived under pressure or adapted quickly to change. Highlighting your entrepreneurial spirit will resonate well with the team at Toothfairy, who are looking for someone ready to tackle challenges head-on.
