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- Tasks: Drive B2B awareness and lead generation through innovative paid marketing strategies.
- Company: Toothfairy, the first on-demand digital dental benefit provider.
- Benefits: Remote work, competitive salary, and opportunities for professional growth.
- Other info: Dynamic role with a focus on creativity and measurable results.
- Why this job: Join a pioneering company and make a real impact in the dental benefits space.
- Qualifications: Experience in performance marketing, especially in B2B and paid social campaigns.
The predicted salary is between 50000 - 60000 £ per year.
Location: [Remote]
Department: Marketing and Growth
Reports to: Head of Demand Generation
About Toothfairy
Toothfairy is the world’s first on-demand digital dental benefit. We partner with HR and Benefits teams to provide innovative, high-impact dental benefits to all their employees. As we scale, we’re looking for a highly experienced Performance Marketing Manager to own, optimise and accelerate our paid acquisition strategy across paid social, PPC, search and emerging AI-driven search channels.
The Role
This is a senior, hands-on performance role focused on driving measurable B2B awareness, lead generation and pipeline growth. You will be responsible for building, managing and scaling paid campaigns that generate high-quality leads from HR and Benefits decision-makers. You will own channel strategy, execution, testing and optimisation with a strong emphasis on paid social while creating the performance across PPC, traditional search, and AI-powered search platforms. This role requires someone who understands complex B2B sales cycles, HR/Benefits buyers, and how to drive performance marketing that contributes directly to revenue.
Key Responsibilities
- Paid Social (Primary Focus)
- Develop, execute and scale paid social campaigns (LinkedIn, Meta and other relevant platforms)
- Build highly targeted campaigns to reach HR Directors, Heads of Benefits, People Leaders and C-suite stakeholders
- Continuously test creative, messaging, audiences and funnels to optimise CPL, MQL quality and pipeline impact
- Manage retargeting and full-funnel campaign architecture
B2B Performance Marketing / Paid Social / PPC employer: Toothfairy
Contact Detail:
Toothfairy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Performance Marketing / Paid Social / PPC
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing successes. This will help you stand out and demonstrate your expertise.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Knowing their marketing strategies can give you an edge and show you’re genuinely interested.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who take the extra step to connect with us directly. It shows initiative and enthusiasm!
We think you need these skills to ace B2B Performance Marketing / Paid Social / PPC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Performance Marketing Manager role. Highlight your experience with paid social, PPC, and any B2B marketing successes you've had. We want to see how you can drive measurable results!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about performance marketing and how your skills align with our mission at Toothfairy. Let us know how you can contribute to our growth!
Showcase Your Campaigns: If you've run successful campaigns in the past, don’t be shy! Include specific examples of your work, focusing on metrics like CPL and MQL quality. We love seeing data-driven results that demonstrate your impact.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Toothfairy
✨Know Your Numbers
Before the interview, brush up on key performance metrics relevant to B2B marketing. Be ready to discuss your past campaigns, including CPL, MQL quality, and ROI. This shows you understand the importance of data-driven decisions in performance marketing.
✨Showcase Your Creativity
Prepare examples of innovative paid social campaigns you've executed. Highlight how you tested different creatives and messaging to optimise results. This will demonstrate your hands-on experience and ability to think outside the box.
✨Understand the Audience
Familiarise yourself with the HR and Benefits landscape. Research common pain points for HR Directors and C-suite stakeholders. Being able to speak their language will help you connect better during the interview and show that you’re the right fit for the role.
✨Ask Insightful Questions
Prepare thoughtful questions about Toothfairy’s current marketing strategies and challenges. This not only shows your interest in the company but also gives you a chance to demonstrate your strategic thinking and understanding of the B2B sales cycle.