Business Development Representative in London

At Toothfairy, we are rebuilding dental care for the modern workforce. We are a CQC-regulated digital dental clinic that gives employees instant access to real dentists, prescriptions, imaging, and preventative care – all through an app. No waiting lists, no faff, no expensive emergencies that could have been avoided. Employers and insurers use us to reduce dental-related absence, cut claims, and improve employee wellbeing across the board. We already support over 1,000 organisations, and we are now scaling a brand new B2B engine focused on large employers, HR and Reward leaders, and major broker networks.

This is an opportunity to join a company that is genuinely disrupting an outdated sector. Fast-moving, commercially ruthless in the right ways, data-obsessed, and powered by a product that genuinely solves a painful, universal problem. You will be joining at the moment the enterprise GTM is taking off, with huge room to make an impact and grow your career as we scale.

What You’ll Be Doing

• Prospecting and Outreach
  • Identify and engage target accounts, focusing on HR buyer personas (e.g., HR Directors, Senior Benefits and Wellbeing roles).
  • Conduct cold outreach via email, LinkedIn, and phone to generate new business opportunities.
  • Leverage creative and personalised approaches to capture prospects' attention.
  • Design and execute scaled outbound programmes using AI-driven personalisation, intent signals, and automated enrichment rather than one-by-one manual outreach.
• Lead Qualification
  • Qualify inbound and outbound leads to ensure a strong fit with Toothfairy’s service.
  • Schedule discovery meetings and hand over qualified leads to Account Executives with detailed insights.
  • Use AI-assisted research and call analysis tools to surface buying signals, pain points, and prioritisation cues before and after conversations.
• HubSpot Mastery
  • Manage, update, and analyse CRM data in HubSpot, ensuring accurate and consistent lead tracking.
  • Build workflows, sequences, and reporting dashboards to improve efficiency and visibility into your pipeline.
  • Architect and optimise automated workflows across HubSpot and adjacent tools (enrichment, sequencing, routing, scoring) to remove manual work and increase output per rep.
• Market Research
  • Continuously research the HR and benefits space to stay updated on trends, competitors, and opportunities.
  • Build and refine ideal customer profiles (ICPs) and buyer personas for better targeting.
  • Use AI tools to analyse account data, firmographics, technographics, and behavioural signals at scale to sharpen targeting and prioritisation.
• Collaboration and Strategy
  • Work with marketing to test messaging, refine campaigns, and maximise lead conversion.
  • Share insights and feedback from prospects to improve product-market fit and go-to-market strategies.
  • Participate in weekly sales meetings and brainstorm sessions, bringing your own ideas to the table.
• Resilience and Growth
  • Thrive in the dynamic, sometimes ambiguous environment of a seed-stage startup.
  • Manage the pressures of a fast-paced environment while maintaining a solutions-driven mindset.
  • Continuously upskill on emerging AI, automation, and outbound technologies and proactively bring new ideas into the team.

What We’re Looking For

• Experience: 1–3 years in SDR/BDR or similar roles, ideally in a B2B SaaS company.
• Proven Track Record: Success in prospecting HR buyer personas (e.g., Benefits, HR, or People Teams).
• HubSpot Expertise: Deep familiarity with HubSpot CRM, including managing sequences, workflows, and reporting.
• AI & Automation Fluency: A deep, hands‐on understanding of modern AI sales tools, data enrichment, workflow automation, and scaled outbound systems.
• Hunger and Initiative: A proactive, self‐motivated approach with a passion for finding new opportunities and solving problems.
• Entrepreneurial Spirit: Comfortable with ambiguity and excited by the challenges of working in an early‐stage startup.
• Communication Skills: Excellent verbal and written communication skills for engaging with prospects and collaborating with the team.
• Resilience: Ability to handle rejection, troubleshoot challenges, and persevere under pressure.
• Creativity and Ideas: A knack for coming up with unique outreach strategies and process improvements.
• Systems Thinking: You think in workflows, leverage, and scale.

Why Join Us?

• Build a Category-Defining Product: Help scale the UK’s first fully digital, clinically regulated dental service for employers, insurers, and workforces.
• Real Commercial Impact: Your work will directly shape pipelines, revenue, partnerships, and the playbooks we use to win large enterprise deals.
• Fast Career Progression: This is a place where strong performers rise quickly.
• High-Trust, Low-Drama Team: You’ll work alongside people who are smart, ambitious, and genuinely supportive.
• A Product People Actually Need: Toothfairy solves a real, universal problem that employers care deeply about.
• True Startup Energy: Fast decisions, room to experiment, and no bureaucracy.
• A Front-Row Seat to AI-Native GTM: You’ll help build an AI-powered outbound and growth engine from the ground up.