At a Glance
- Tasks: Drive B2B awareness and lead generation through innovative paid marketing strategies.
- Company: Join Toothfairy, the first on-demand digital dental benefit provider.
- Benefits: Enjoy remote work, high ownership, and strategic influence in a fast-growing company.
- Other info: Opportunity to build and scale a performance function from the ground up.
- Why this job: Make a real impact on employee wellbeing while scaling your marketing skills.
- Qualifications: 5+ years in B2B performance marketing with strong PPC and social campaign experience.
The predicted salary is between 50000 - 60000 € per year.
Location: [Remote]
Department: Marketing and Growth
Reports to: Head of Demand Generation
About Toothfairy
Toothfairy is the world's first on-demand digital dental benefit. We partner with HR and Benefits teams to provide innovative, high-impact dental benefits to all their employees. As we scale, we're looking for a highly experienced Performance Marketing Manager to own, optimise and accelerate our paid acquisition strategy across paid social, PPC, search and emerging AI-driven search channels.
The Role
This is a senior, hands-on performance role focused on driving measurable B2B awareness, lead generation and pipeline growth. You will be responsible for building, managing and scaling paid campaigns that generate high-quality leads from HR and Benefits decision-makers. You will own channel strategy, execution, testing and optimisation with a strong emphasis on paid social while creating the performance across PPC, traditional search, and AI-powered search platforms. This role requires someone who understands complex B2B sales cycles, HR/Benefits buyers, and how to drive performance marketing that contributes directly to revenue.
Key Responsibilities
- Paid Social (Primary Focus)
- Develop, execute and scale paid social campaigns (LinkedIn, Meta and other relevant platforms)
- Build highly targeted campaigns to reach HR Directors, Heads of Benefits, People Leaders and C-suite stakeholders
- Continuously test creative, messaging, audiences and funnels to optimise CPL, MQL quality and pipeline impact
- Manage retargeting and full-funnel campaign architecture
- PPC & Search
- Launch, own and optimise Google Ads and other PPC platforms
- Build high-intent keyword strategies targeting HR and Benefits buyers
- Drive performance across branded and non-branded campaigns
- Improve landing page conversion performance in collaboration with design/content teams
- AI & Emerging Search
- Develop strategies for AI-driven search environments (e.g., generative search optimisation)
- Monitor changes in search behaviour and adapt acquisition strategies accordingly
- Identify and test new paid and organic search opportunities
- Performance & Reporting
- Own channel budgets and forecasting
- Track, analyse and report on campaign performance with clear ROI accountability
- Work closely with Sales to ensure lead quality and pipeline alignment
- Build attribution models and optimise for revenue, not just leads
Requirements
- 5+ years experience in a B2B performance marketing role
- Proven experience managing and scaling effective and creative paid social campaigns for B2B companies
- Strong PPC and search marketing expertise
- Experience selling into HR and Benefits teams is essential
- Experience in the employee benefits, health benefits, or HR tech space strongly preferred
- Demonstrated track record of driving measurable pipeline and revenue growth
- Deep understanding of long B2B sales cycles and multi-touch attribution
- Highly analytical with strong commercial acumen
- Comfortable owning budgets and performance targets
What Success Looks Like
- Increased qualified pipeline from paid channels
- Reduced cost per high-quality lead
- Improved lead-to-opportunity conversion rates
- Scalable paid acquisition engine aligned with revenue growth targets
Why Join Toothfairy?
- Be part of a fast-growing company reshaping employee health benefits
- Direct impact on company growth and revenue
- High ownership, autonomy and strategic influence
- Opportunity to build and scale a performance function from the ground up
If you're a data-driven performance marketer who understands HR buyers and thrives on delivering measurable growth, we'd love to hear from you. Apply now to help Toothfairy scale the future of employee wellbeing.
B2B Performance Marketing / Paid Social / PPC in London employer: Toothfairy TM
Toothfairy is an exceptional employer that offers a dynamic remote work environment, fostering innovation and growth in the employee health benefits sector. With a strong emphasis on autonomy and strategic influence, employees have the opportunity to make a direct impact on company success while enjoying a culture that values data-driven decision-making and continuous improvement. Join us to be part of a fast-growing team where your contributions will shape the future of employee wellbeing.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Performance Marketing / Paid Social / PPC in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those working in HR and Benefits. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your successful campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Stay updated on trends! Follow industry news and join relevant groups on LinkedIn. This will not only keep you informed but also help you engage in conversations during interviews.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining Toothfairy.
We think you need these skills to ace B2B Performance Marketing / Paid Social / PPC in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role. Highlight your experience in B2B performance marketing, especially with paid social and PPC. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for performance marketing and how you can drive results for Toothfairy. Be sure to mention any relevant experience with HR and Benefits teams.
Showcase Your Achievements:Quantify your successes! Use numbers to demonstrate how you've improved lead generation or reduced costs in previous roles. We love seeing concrete examples of your impact.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Toothfairy TM
✨Know Your Numbers
Before the interview, brush up on your key performance metrics. Be ready to discuss specific campaigns you've managed, including conversion rates, cost per lead, and ROI. This shows you understand the importance of data in performance marketing.
✨Tailor Your Examples
When discussing your experience, focus on examples that relate directly to B2B performance marketing, especially in the HR and Benefits space. Highlight how your strategies have driven measurable growth and aligned with revenue targets.
✨Stay Ahead of Trends
Familiarise yourself with the latest trends in paid social and PPC, particularly around AI-driven search. Being able to discuss emerging strategies will demonstrate your proactive approach and passion for the industry.
✨Ask Insightful Questions
Prepare thoughtful questions about Toothfairy's current marketing strategies and challenges. This not only shows your interest in the role but also gives you a chance to showcase your knowledge about performance marketing and how you can contribute.
