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- Tasks: Drive B2B awareness and lead generation through innovative paid marketing strategies.
- Company: Join Toothfairy, the first on-demand digital dental benefit provider.
- Benefits: Enjoy remote work flexibility, competitive salary, and growth opportunities.
- Other info: Be part of a dynamic team focused on transforming employee benefits.
- Why this job: Make a real impact in a pioneering company while honing your marketing skills.
- Qualifications: Experience in performance marketing and understanding of B2B sales cycles.
The predicted salary is between 50000 - 70000 £ per year.
Location: (Remote)
Department: Marketing and Growth
Reports to: Head of Demand Generation
About Toothfairy
Toothfairy is the world’s first on-demand digital dental benefit. We partner with HR and Benefits teams to provide innovative, high-impact dental benefits to all their employees. As we scale, we’re looking for a highly experienced Performance Marketing Manager to own, optimise and accelerate our paid acquisition strategy across paid social, PPC, search and emerging AI-driven search channels.
The Role
This is a senior, hands-on performance role focused on driving measurable B2B awareness, lead generation and pipeline growth. You will be responsible for building, managing and scaling paid campaigns that generate high-quality leads from HR and Benefits decision-makers. You will own channel strategy, execution, testing and optimisation with a strong emphasis on paid social while creating the performance across PPC, traditional search, and AI-powered search platforms. This role requires someone who understands complex B2B sales cycles, HR/Benefits buyers, and how to drive performance marketing that contributes directly to revenue.
Key Responsibilities
- Paid Social (Primary Focus)
- Develop, execute and scale paid social campaigns (LinkedIn, Meta and other relevant platforms)
- Build highly targeted campaigns to reach HR Directors, Heads of Benefits, People Leaders and C-suite stakeholders
- Continuously test creative, messaging
B2B Performance Marketing / Paid Social / PPC in London employer: Tooth Fairy
Contact Detail:
Tooth Fairy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Performance Marketing / Paid Social / PPC in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or through mutual connections. A friendly chat can sometimes lead to job opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and be ready to discuss how you can enhance their paid social and PPC efforts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace B2B Performance Marketing / Paid Social / PPC in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Performance Marketing Manager role. Highlight your experience with B2B marketing, especially in paid social and PPC. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about performance marketing and how you can contribute to Toothfairy’s mission. Keep it engaging and relevant to the role.
Showcase Your Results: When detailing your past experiences, focus on the results you've achieved. Use metrics and examples to demonstrate how you've driven lead generation and pipeline growth in previous roles. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss any important updates from us!
How to prepare for a job interview at Tooth Fairy
✨Know Your Numbers
Make sure you come prepared with specific metrics and results from your previous campaigns. Be ready to discuss how you optimised paid social and PPC strategies, and the impact they had on lead generation and revenue growth.
✨Understand the B2B Landscape
Familiarise yourself with the complexities of B2B sales cycles, especially in the HR and Benefits sector. Show that you understand the pain points of decision-makers and how your marketing strategies can address them.
✨Showcase Your Creativity
Prepare examples of innovative campaigns you've executed in the past. Discuss how you tested different creatives and messaging to engage HR Directors and C-suite stakeholders effectively.
✨Ask Insightful Questions
At the end of the interview, ask questions that show your interest in Toothfairy’s mission and goals. Inquire about their current challenges in performance marketing and how you can contribute to overcoming them.