At a Glance
- Tasks: Lead performance marketing strategy and drive customer acquisition across digital channels.
- Company: Join Toolstation, a leader in retail innovation with a focus on digital growth.
- Benefits: Hybrid working, competitive salary, and opportunities for professional development.
- Other info: Dynamic role with significant budget management and collaboration with creative teams.
- Why this job: Shape the future of digital marketing and make a real impact on customer engagement.
- Qualifications: 5+ years in performance marketing with strong analytical and strategic skills.
The predicted salary is between 60000 - 65000 £ per year.
Hybrid working with weekly travel to our offices in Bridgwater OR Northampton.
Are you a commercially-minded performance marketing expert ready to shape the future of digital acquisition? Toolstation is looking for a strategic and data-driven Senior Performance Marketing Manager to lead the next evolution of our performance marketing capability. This is a pivotal role where you'll drive high-quality customer acquisition across our digital channels, helping more trade professionals and serious DIY customers discover Toolstation, download our app, visit our stores, and spend more with us.
As our Performance Marketing lead, you'll own the digital acquisition strategy across Paid Search, Shopping, Paid Social, Affiliate Marketing and App campaigns, managing significant media investment to deliver both immediate commercial returns and sustainable long-term customer growth.
Key Responsibilities- Performance Marketing Strategy: Lead the development and execution of our performance marketing strategy across Search, Shopping, Paid Social and App campaigns, driving profitable customer acquisition while optimising return on ad spend and customer acquisition costs.
- AI & Marketing Innovation: Help shape the future of our marketing capability by introducing more autonomous, AI-enabled campaign management. Work with internal teams and agency partners to explore emerging technologies, ensuring Toolstation remains at the forefront of performance marketing innovation.
- Customer Acquisition & App Growth: Own the digital acquisition strategy for the Toolstation App, increasing downloads, engagement and customer lifetime value through sophisticated app marketing and optimisation strategies.
- Measurement & Commercial Insight: Develop advanced measurement frameworks that go beyond traditional attribution, providing insight into the full commercial impact of digital marketing across ecommerce and store sales. Build predictive models that support smarter investment decisions and future customer growth.
- Search & Discovery Excellence: Partner closely with SEO, Digital and Technology teams to improve customer discovery, ensuring Toolstation remains highly visible across evolving search behaviours and AI-powered search experiences.
- Creative Performance: Work with creative and agency partners to deliver highly personalised campaigns that resonate with different customer groups, continually testing, learning and optimising creative performance at scale.
- Budget Management: Manage significant performance marketing investment, balancing commercial targets with long-term customer growth while maintaining strong governance, brand integrity and performance accountability.
- 5+ years' experience in Performance Marketing with a proven track record of driving customer acquisition and commercial growth within a retail or ecommerce environment.
- Strong experience managing large digital media budgets across channels including Paid Search, Shopping, Paid Social and App campaigns.
- A deep understanding of digital marketing strategy, measurement and optimisation, with experience balancing short-term commercial performance against long-term customer value.
- Experience working with AI-powered marketing tools, automation platforms or emerging marketing technologies, with a genuine interest in the future of digital marketing.
- Excellent analytical capabilities, with experience using data to uncover commercial opportunities and influence strategic decision-making. Experience with SQL, Python, Tableau or Power BI would be advantageous.
- Confident working with senior stakeholders and external agency partners, with excellent communication and influencing skills.
- A customer-first mindset with a passion for delivering outstanding digital experiences that drive measurable business results.
Senior Performance Marketing Manager in Northampton employer: Toolstation
Toolstation is an excellent employer that fosters a dynamic and inclusive work culture, where innovation and collaboration are at the forefront. Employees benefit from a competitive salary, contributory pension, and exclusive discounts, alongside ample opportunities for professional growth and development in a thriving retail environment. With a hybrid working model, Toolstation supports a healthy work-life balance, making it an attractive place for those looking to make a meaningful impact in customer propositions.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Performance Marketing Manager in Northampton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Toolstation and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Toolstation are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Toolstation on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Toolstation. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Performance Marketing Manager in Northampton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Toolstation. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Toolstation:Show us that you’ve done your homework! In your application, briefly mention what you admire about Toolstation’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Toolstation
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Toolstation will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Toolstation, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
