Assistant CRM Manager

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What you’ll do

• Hybrid working with regular travel to our offices in either Bridgwater or Northampton.
• You’ll take the lead in delivering insight-driven CRM campaigns across Email, Push Notifications and Direct Mail, bringing the trading plan to life and driving measurable results.
• Working closely with the Senior CRM Marketing Manager, you’ll own campaigns end-to-end - planning, executing and continuously optimising to improve performance.
• You’ll dig into the "why" behind campaign results, using data to refine segmentation, targeting and personalisation, and uncover new opportunities to boost engagement and conversion.
• With a strong test-and-learn mindset, you’ll run A/B testing and optimise the customer journey to keep improving outcomes.
• As a super user of platforms like Bloomreach and Ecrebo, you’ll drive innovation and efficiency, while working cross-functionally to ensure CRM activity is aligned and consistent across all channels.
• You’ll also step in as a deputy when needed and support the development of junior team members.

What you’ll bring

• You’ll bring solid experience delivering CRM campaigns across multiple channels, with a strong analytical mindset and the ability to turn data into clear, actionable insight.
• You’re comfortable using testing and optimisation to improve performance, and have experience working with CRM and marketing automation platforms (Bloomreach a bonus but not essential).
• You’re a confident communicator who can collaborate effectively across teams and influence stakeholders when needed.
• Proactive and adaptable, you take ownership, solve problems thoughtfully and make well-reasoned decisions that keep campaigns moving and delivering results.

What you’ll get

• You’ll take real ownership of high-impact, data-driven CRM campaigns, playing a key role in shaping how we connect with our customers and drive performance.
• Working as part of a fast-paced and collaborative Customer team, you’ll gain hands-on experience with leading CRM technologies while helping to push innovation and continuous improvement forward.
• We’ll support you to grow your skills and develop your career, with the freedom to explore different paths, whether that’s progressing in role, moving across the business, or developing within the wider Travis Perkins Group.
• You’ll be encouraged to bring your full self to work, with access to training, development programmes and opportunities that help you reach your potential.
• Alongside this, you’ll receive a great range of benefits, including 22 days’ holiday plus Bank Holidays, a company pension and life assurance.
• There’s also a bonus scheme, cycle to work scheme, save-as-you-earn options, and 20% discount across Travis Perkins companies, as well as financial support, family-friendly policies, recognition awards and discounts at over 1,000 retailers.

To apply

Caught your interest? Want to know more? Take a look at www.toolstationjobs.com or simply hit apply.

Our policy is to employ the best qualified people and provide equal opportunity for the advancement of employees including promotion and training and not to discriminate against any person because of gender, race, ethnicity, age, sexual orientation, religion, belief or disability.