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- Tasks: Create SEO-optimised product content and collaborate with teams for efficient launches.
- Company: Join Toolstation, a fast-growing retailer of tools and building supplies backed by Travis Perkins plc.
- Benefits: Enjoy hybrid working, career growth opportunities, and a supportive team culture.
- Why this job: Be part of a digital transformation journey and make a real impact on customer experience.
- Qualifications: Experience in copywriting, SEO, and data analysis; teamwork and resilience are key.
- Other info: Attend meetings in Bridgwater once or twice a month.
The predicted salary is between 28800 - 43200 £ per year.
Hybrid working, mostly remote. You will need to attend Bridgwater in Somerset, once or twice a month for meetings.
Are you an experienced product copywriter with expertise in SEO and a keen eye for detail? Toolstation is looking for a Product Content Writer to join our Customer Team and play a key role in optimising our online product descriptions and transactional content.
We’re on a journey of digital transformation to become a truly disruptive, omni-channel retailer, offering the most compelling proposition and the most convenient ways for our customers to shop. As a Product Content Writer, you will be responsible for continuously improving our digital content to enhance search engine visibility and empower customers with clear, informative product details. You’ll work closely with various teams to ensure new products are launched efficiently and existing content is consistently optimised.
Specifically, you will:
- Create SEO-optimised category and facet content to support strategic 'category overhauls'.
- Ensure all product content clearly communicates features, advantages, and benefits.
- Collaborate with product data, merchandising, and commercial teams for timely SKU launches.
- Identify opportunities for new categories based on new product introductions (NPI) and optimise new landing pages.
- Actively participate in NPI process improvement sessions.
- Work with the SEO Lead and agency partners to identify and act on optimisation opportunities across various page types (Departments, PLPs, Facets, Brand pages).
- Methodically optimise Product Detail Pages (PDPs), including titles, descriptions, and metadata.
- Identify content opportunities to differentiate Toolstation from competitors.
- Champion the brand tone of voice for digital.
- Analyse and report on performance metrics pre and post optimisation.
What you’ll bring:
- Experienced copywriter/proof-reader with keyword research and SEO experience.
- High attention to detail and highly analytical. You’re able to analyse and interpret data to create the right content.
- Experienced user of PIM and/or CMS systems.
- Advanced experience with SEO tools such as Google Analytics, Ahrefs, Similarweb, Semrush or similar.
- Advanced excel, google sheets and/or smartsheets user.
- Teamwork and collaboration. You understand the importance of cross functional and team collaboration and look for ways in which to support others.
- Resilience and a strong work ethic. In Toolstation, we get a lot done. That means you won’t always stay in your lane. There will be times where you might be stretched to take on extra responsibilities. You’ll relish this opportunity to expand your skills and develop your potential.
This is a brilliant opportunity to push to the next level in your career with Toolstation and help shape the future of our digital customer experience.
Toolstation. The story so far. We’re one of Britain’s fastest growing multi-channel retailers of tools, accessories and building supplies. Backed by Travis Perkins plc, our freedom to operate as a nimble, entrepreneurial business means we’re now well established and have even bigger plans. The trade, home improvers and self-builders all trust us to deliver a lot more than tools and in our network of almost 600 branches and distribution centres throughout the UK, we all work together to get the job done. And with plans to open many more branches this year, we always have opportunities for great retail professionals who want to grow with us.
Caught your interest? Want to know more? Take a look at www.toolstationjobs.com or simply hit apply.
Our policy is to employ the best qualified people and provide equal opportunity for the advancement of employees including promotion and training and not to discriminate against any person because of gender, race, ethnicity, age, sexual orientation, religion, belief or disability.
Product Content Writer employer: Toolstation Limited
Contact Detail:
Toolstation Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Content Writer
✨Tip Number 1
Familiarise yourself with Toolstation's brand voice and tone. This will help you align your writing style with their expectations, making it easier to demonstrate your fit for the role during any discussions.
✨Tip Number 2
Brush up on your SEO skills, particularly with tools like Google Analytics and Ahrefs. Being able to discuss specific strategies or past successes in optimising content will show your expertise and readiness for the role.
✨Tip Number 3
Prepare examples of your previous work that highlight your ability to create engaging product descriptions. Be ready to discuss how you approached keyword research and optimisation in those projects.
✨Tip Number 4
Network with current or former employees of Toolstation if possible. They can provide insights into the company culture and expectations, which can be invaluable during interviews.
We think you need these skills to ace Product Content Writer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience as a product copywriter, especially focusing on your SEO skills and any relevant tools you've used. Use keywords from the job description to align your experience with what Toolstation is looking for.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital content and how your skills can contribute to Toolstation's goals. Mention specific examples of how you've optimised product descriptions or improved search engine visibility in previous roles.
Showcase Your Analytical Skills: Since the role requires analysing performance metrics, include examples of how you've used data to inform your content strategies. Highlight any tools like Google Analytics or SEMrush that you've successfully utilised.
Demonstrate Team Collaboration: Toolstation values teamwork, so mention instances where you've collaborated with cross-functional teams. This could be in launching new products or improving existing content. Show that you're a team player who can adapt and support others.
How to prepare for a job interview at Toolstation Limited
✨Showcase Your SEO Knowledge
Since the role requires expertise in SEO, be prepared to discuss your experience with SEO tools like Google Analytics or Semrush. Share specific examples of how you've optimised content for search engines in previous roles.
✨Demonstrate Attention to Detail
As a Product Content Writer, attention to detail is crucial. Bring samples of your work that highlight your proofreading skills and ability to create clear, informative product descriptions. Discuss how you ensure accuracy in your writing.
✨Emphasise Team Collaboration
This position involves working closely with various teams. Be ready to share experiences where you successfully collaborated with others, particularly in cross-functional settings. Highlight your communication skills and adaptability.
✨Prepare for Data Analysis Questions
The job requires analysing performance metrics. Brush up on how to interpret data and use it to inform your content strategy. Be prepared to discuss any tools you've used for data analysis and how they influenced your writing.