Communications Lead, UK in London

World is building a real human network designed to accelerate people in the age of AI. As bots and autonomous agents reshape the internet, people, institutions, and applications need a trusted way to confirm who is a real human while preserving privacy. Our products make this possible: the Orb verifies real people, World ID proves it privately, and World App enables and distributes the new applications made possible by this technology.

World is one of the fastest-growing networks in tech. More than 17 million people across 160 countries have verified with World ID, and we complete over 350,000 verifications each week. World App is already among the most used wallets globally. Developers are integrating World ID to build safer online experiences and create spaces where real people can participate, earn, and be recognized in ways AI simply can’t replicate.

We are more than 400 people across hardware, software, AI, cryptography, mobile engineering, and global operations. Our teams come from leading companies and institutions. We’re backed by prominent investors and have been featured in various media outlets.

Role Summary

As the Communications Lead, UK, you will lead the development and execution of communication strategies tailored to the diverse markets and stakeholders across the UK. You will be responsible for enhancing the organization's reputation, driving engagement, and promoting its mission and initiatives within the region via earned media while helping inform owned content strategies.

What you’ll do

• Establish Foundation for Integrated Communications in the UK: Build and engage with the network of agencies that will support the TFH comms team mission. Prepare and apply global playbook for country expansion. Develop and execute communications campaigns that support broader policy communications and regulatory agenda.
• Strategic Communication: Develop and implement integrated, localized communication strategies that support the organization’s goals. Align messaging with global objectives while ensuring relevance and resonance with local audiences.
• Flawless Execution: Execute strategic communications components spanning product releases, market expansion, crisis situations, thought leadership, and brand building initiatives.
• Stakeholder Engagement and Thought Leadership: Build and nurture strong relationships with key stakeholders internally and externally. Amplify World’s leadership in privacy, decentralization, and innovation through thought leadership campaigns.
• Media Relations: Oversee high touch media relations activities, including proactive outreach and press releases, to secure positive coverage and manage the organization’s reputation effectively.
• Content Creation: Lead the development of compelling content for various channels, ensuring alignment with country priorities and cultural sensitivities.
• Crisis Communication: Serve as the primary point of contact for crisis communication efforts throughout the UK. Mitigate reputational risks and ensure timely responses during challenging situations.
• Agency and Brand Management: Protect and enhance the organization’s brand reputation across the UK through strategic communication initiatives.
• Cross-Functional Collaboration: Collaborate closely with cross-functional teams to integrate communication efforts and support overall business objectives effectively.

Qualifications

• Bachelor's degree in Communications, Public Relations, Journalism, International Relations, or related field. Master’s degree preferred.
• Extensive experience (10+ years) in communications, with a focus in the UK.
• Deep understanding of regional dynamics, cultural nuances, and media landscapes across the UK.
• Proven track record of developing and executing successful communication strategies.
• Exceptional media relations skills and experience working with journalists and media outlets.
• Outstanding written and verbal communication skills.
• Proficiency in digital communication tools and platforms.
• Direct experience with Web3/Crypto, data/privacy and financial regulations a plus.
• Ability to travel to provide in-person support for market expansion and other relevant events.