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For Companies At a Glance
- Tasks: Create and execute innovative marketing strategies to boost brand awareness and app sign-ups.
- Company: Join a pioneering tech company focused on privacy and inclusivity in digital assets.
- Benefits: Competitive salary, dynamic work environment, and opportunities for travel across Central Europe.
- Why this job: Be part of a movement that connects and empowers communities through cutting-edge technology.
- Qualifications: 7+ years in brand marketing with strong creative and communication skills.
- Other info: Collaborative team culture with a focus on high-impact results and personal growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About the Company
World is a network of real humans, built on privacy-preserving proof-of-human technology, and powered by a globally inclusive financial network that enables the free flow of digital assets for all. It is built to connect, empower, and be owned by everyone.
About the Team
This role sits in the Marketing team and works closely with the regional Market Operations team. The Marketing team has been tasked with overseeing and executing brand, marketing and creative for the World, World Foundation and Tools for Humanity brands.
About The Role
The Marketing Manager, Central Europe is responsible for developing and executing a regional marketing strategy and plan to increase brand awareness, positive sentiment and drive app downloads and sign-ups. World is a ground up movement, and this role works to make World welcoming, relatable and inspiring. The ideal candidate is a full-stack brand‑led marketer, self‑directed, intrinsically motivated to work hard, creatively strong and deeply experienced in marketing strategy, omnichannel planning and project management, reporting and measurement and managing creative development. Candidate requires top tier communication, influence and relationship building skills enabling them to get things done fast and at a high creative and executional standard. This role is deeply involved with strategic and operational priorities in Central Europe, and collaborates with many cross‑functional teams, from field and retail operations and real estate, to product, legal, policy and communications.
Responsibilities
- Create, develop and implement a comprehensive marketing strategy, omnichannel plan and roadmap which captures locally relevant insights, tangible go‑to‑market strategies, OKR setting and measurement plans.
- Be brand‑led, maintaining the World creative standard and strategic integrity in every execution and acting as regional brand manager.
- Project manage with a close attention to detail and obsession with execution.
- Measure and report successes and learnings with marketing and finance stakeholders.
- Drive awareness and positive brand sentiment that inspires app downloads and Orb sign‑ups.
- Partner with Regional General Manager and other cross‑functional stakeholders (product, legal, comms, policy, etc.) to drive the development, execution and continuous improvement of World’s expansion strategy, including partnerships.
- Connect global and local efforts by aligning global visions with local marketing strategy and plan and sharing findings from regional teams to advise global strategies.
- Collaborate with diverse vendors and internal specialists to get projects developed, designed, reviewed and deployed at a high creative standard.
Qualifications
- 7+ years of relevant experience in brand marketing, creative strategy, or related fields, ideally in a fast‑growing, brand‑led organization.
- Strong creative instinct, can manage the local brand and ensure a high creative standard across the US, enabling quick decision‑making and autonomous execution.
- Adaptable, resilient and ready to work with high agency, learn new things and innovate – takes extreme ownership to get things done with high impact.
- Interdisciplinary skillset enables faster execution.
- Navigate through complexity and ambiguity to achieve results – creates own roadmap with input from trusted parties.
- Top‑tier communicator and relationship builder – pulls together diverse individuals with different interests to drive outcomes.
- Solid track record of achievement (e.g., worked in a top‑tier company/startup, quickly assumed responsibilities or impacted results).
- Strong understanding of local culture, communities and best ways to reach them.
- Fully fluent in English and has European Union work authorization.
- Experiences in copywriting, web design & development, graphic design, video editing, photography, digital marketing, SEO, service or UI/UX design are valuable.
- Ready and excited to collaborate in‑office 5 days/week.
- Love to travel, ready to be on the road across Central Europe up to 40% of capacity to evaluate and improve retail operations and execute local campaigns and activations.
Seniority Level: Mid‑Senior level
Employment Type: Full‑time
Job Function: Marketing and Sales
Industries: Technology, Information and Internet
Location: London, United Kingdom
Marketing Manager, Central Europe in City of London employer: Tools for Humanity
Contact Detail:
Tools for Humanity Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager, Central Europe in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend marketing events, webinars, or even local meetups. The more you engage, the better your chances of landing that Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing projects. Include case studies that demonstrate your strategic thinking and creative execution. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like World, and express your interest in working with them. A well-timed email can make all the difference!
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative to apply directly. It shows you're genuinely interested in joining our team and makes it easier for us to find your application.
We think you need these skills to ace Marketing Manager, Central Europe in City of London
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine through! Use engaging language and examples that reflect your marketing prowess. We want to see how you can bring the World brand to life in your writing.
Tailor Your Application: Make sure to customise your application for the Marketing Manager role. Highlight your relevant experience and skills that align with our mission and values. This shows us you’re genuinely interested in being part of our team!
Be Clear and Concise: While we love creativity, clarity is key! Keep your application straightforward and to the point. Use bullet points where necessary to make it easy for us to see your qualifications at a glance.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it makes the process smoother for everyone involved.
How to prepare for a job interview at Tools for Humanity
✨Know Your Brand Inside Out
Before the interview, dive deep into the World brand and its values. Understand their mission of connecting and empowering people through privacy-preserving technology. Be ready to discuss how your marketing strategies can align with their vision and enhance brand awareness.
✨Showcase Your Creative Strategy Skills
Prepare examples of past marketing campaigns you've led, focusing on your creative strategy and execution. Highlight how you measured success and adapted your approach based on insights. This will demonstrate your ability to manage projects with a high creative standard.
✨Emphasise Cross-Functional Collaboration
Since this role involves working with various teams, be ready to share experiences where you successfully collaborated with different departments. Discuss how you navigated complexities and built relationships to drive outcomes, showcasing your top-tier communication skills.
✨Be Ready to Discuss Local Insights
Given the focus on Central Europe, research local cultures and communities relevant to the brand. Prepare to discuss how you would tailor marketing strategies to resonate with these audiences, demonstrating your understanding of local nuances and best practices.
