Head of Sales - Independent Partner (SMB) in London

Head of Sales - Independent Partner (SMB) in London

London Full-Time 60000 - 80000 € / year (est.) No home office possible
Too Good To Go

At a Glance

  • Tasks: Lead and inspire a team to acquire and grow small and medium-sized business partners.
  • Company: Join Too Good To Go, a mission-driven company fighting food waste across Europe.
  • Benefits: Enjoy flexible working, competitive salary, health insurance, and generous leave policies.
  • Other info: Be part of a diverse team with excellent career growth opportunities.
  • Why this job: Make a real impact on sustainability while leading a passionate team.
  • Qualifications: Proven experience in sales leadership and a passion for sustainability.

The predicted salary is between 60000 - 80000 € per year.

At Too Good To Go, we dream of a planet with no food waste. We dream of a future where everyone – from producers, retailers and hospitality, to consumers and policymakers – comes together to be part of the solution. In just a few short years, we’ve become one of Europe’s most exciting and impactful businesses. We’re currently operating in 20 countries and have built a community of over 120 million people. But we’re only just getting started. We have bold plans to make the world a better place – one saved meal at a time.

To help drive our mission forward across the UK & IE, we’re now looking for a highly motivated and experienced Head of Independent Partners to lead and grow our Sales and Account Teams in acquiring and growing small and medium-sized businesses primarily over the phone and to join us in the fight against food waste! If you want to be part of a fantastic team and are looking for a role with real purpose, read on.

Your Mission

As Head of Independent Partners, you will own the Independent Partner Sales and Growth functions in the UK & Ireland, leading the team focused on acquiring and growing SMB partners through phone-based outreach. Reporting to the Country Director and as part of the local Management Team, you’ll play a key role in expanding our partner network. You'll set strategic direction, ensure alignment with growth targets, and empower your teams to drive strong, scalable performance. You’ll inherit a motivated, high-performing Team with the goal of further developing, structuring, and empowering them, while also fostering collaboration between markets.

Your Role

  • Team Leadership: You lead, develop, and inspire a team of 3 Team Leads and their Sales/Account Representatives (approx. 26 FTE total) focused on calling SMBs across the UK & Ireland. You create a performance-driven, metrics-based sales culture - that is focused on results, operational excellence, and continuous development. Drawing on your strong knowledge of negotiation and scalable sales model you coach and empower your Team Leads and support their leadership growth through clear KPIs, structured performance management, and a collaborative team culture. You set clear expectations for ownership, and drive ongoing process improvements that contribute significantly to revenue growth with your team. You’ll evolve existing successful teams into a scalable, results-oriented Commercial organisation that consistently meets and exceeds ambitious targets. You drive recruitment, onboarding, and capability-building initiatives to continually raise the bar on Commercial excellence. As part of the senior leadership team, you’ll actively contribute to strategic decisions, bring entrepreneurial thinking to the table, and positively influence the wider business.
  • Strategy, Partner Relationships & Accountability: You own the entire new partner acquisition funnel – from lead generation and qualification to conversion through phone-based acquisition. You are accountable for the retention, growth and commercial output of existing Indies accounts. Your goal is to increase market penetration and ensure sustainable growth through a structured, data-driven approach. Reporting directly into the Country Director and working closely with the global teams, you’ll develop strategic growth levers, translate these into actionable goals and initiatives, and take direct responsibility for the revenue, budget and performance of your function. You’ll ensure that global best practices and data-driven improvements are effectively localised, positioning your team as a key driver of sustainable growth across the UK & IE.

What We’re Looking For

You bring deep experience in leading and scaling high-performing Sales/Commercial teams in the UK, ideally within a fast-paced, KPI-driven global marketplace or platform business environment. You have a strong track record in acquiring and growing preferably Restaurant/Food Retail accounts in the UK market (Ireland would also be beneficial) and understand how to win partners, especially via telephone. You know how to motivate teams to consistently meet or exceed ambitious targets. You’re confident in stakeholder management, navigating matrix structures and you’re a people-focused leader. You work with KPIs to measure outcomes and drive strategy implementation. You’re confident with numbers and experienced in sales tools – ideally Salesforce. You’re a clear communicator who can translate ideas into action and define tangible goals. You’re a strategic thinker and a hands-on leader: you know when to zoom into the detail and when to take a step back and look at the bigger picture. You analyse market trends, processes and performance, draw data-based conclusions and make decisive, growth-enabling choices. You are fluent in English. You deeply align with our mission, live and breathe sustainability, and are looking for a role where you can truly make a difference, one meal at a time.

What we offer:

  • WORK FLEXIBLY: Enjoy hybrid working from our great offices, at home or abroad. Enhanced parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave. Health Insurance with Vitality (MORI). Company pension scheme. Additional day off for significant life events. Access to GroceryAid (Finance, Mental Health, Legal and Emotional Support).
  • CELEBRATE & SOCIALISE: Regular social events like summer and winter parties. Coffee, snacks and fully-equipped kitchens. Get to know our community with free Surprise Bag vouchers. Paid volunteer time through our Shareback volunteering programme. Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource Groups.
  • LOCAL BENEFITS: A competitive salary with the opportunity for performance-related bonuses. 25 days of annual leave, in addition to UK Bank Holidays. Christmas Eve and New Year’s Eve off as well. Cycle to Work scheme.

Our Values

  • We win together
  • We raise the bar
  • We keep it simple
  • We build a legacy
  • We care

How to apply: We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go. Submit your CV and Cover letter in English.

Movement for Everyone: We want to inspire and empower everyone to fight food waste together. With that mission, it’s only natural that we want to build a diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way. We strongly believe we all excel and are more creative when we’re allowed to be ourselves, and we’re committed to a culture where all of us belong. We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need. If you need reasonable accommodation at any point in the application or interview process, please let us know.

Head of Sales - Independent Partner (SMB) in London employer: Too Good To Go

At Too Good To Go, we pride ourselves on being an exceptional employer that champions sustainability and innovation. Our vibrant work culture fosters collaboration and personal growth, offering flexible working arrangements, competitive salaries, and a range of benefits including enhanced parental leave and health insurance. Join us in our mission to combat food waste while enjoying a supportive environment that values diversity and empowers you to make a meaningful impact.

Too Good To Go

Contact Detail:

Too Good To Go Recruiting Team

StudySmarter Expert Advice🤫

We think this is how you could land Head of Sales - Independent Partner (SMB) in London

Tip Number 1

Get to know the company inside out! Research Too Good To Go's mission, values, and recent achievements. This will help you tailor your conversations and show genuine interest when you connect with them.

Tip Number 2

Practice your pitch! You’ll be leading a team focused on phone outreach, so make sure you can confidently communicate your experience and how it aligns with their goals. Role-play with a friend or record yourself to refine your delivery.

Tip Number 3

Network like a pro! Reach out to current or former employees on LinkedIn to gain insights about the company culture and expectations. This could give you an edge in interviews and help you build rapport with the hiring team.

Tip Number 4

Don’t forget to follow up! After any interaction, send a thank-you email expressing your appreciation for the opportunity to connect. It shows professionalism and keeps you top of mind as they make their decision.

We think you need these skills to ace Head of Sales - Independent Partner (SMB) in London

Team Leadership
Sales Strategy Development
KPI Management
Negotiation Skills
Stakeholder Management
Data Analysis
Performance Management

Some tips for your application 🫡

Know Your Audience:Before you start writing, take a moment to understand who we are at Too Good To Go. Tailor your CV and cover letter to reflect our mission of fighting food waste and how your experience aligns with that. Show us you get what we're about!

Be Authentic:We love genuine personalities! Don’t be afraid to let your true self shine through in your application. Share your passion for sustainability and how it drives you in your professional life. We want to see the real you!

Highlight Relevant Experience:Make sure to showcase your experience in leading sales teams and acquiring SMB partners. Use specific examples that demonstrate your success in these areas. Numbers speak volumes, so if you've got metrics to share, flaunt them!

Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way to ensure it gets into the right hands. Plus, it shows us you're serious about joining our mission!

How to prepare for a job interview at Too Good To Go

Know the Mission

Before your interview, dive deep into Too Good To Go's mission of reducing food waste. Understand how their work impacts communities and businesses. This will not only show your genuine interest but also help you align your answers with their core values.

Showcase Your Leadership Style

As a Head of Sales, you'll need to demonstrate your leadership capabilities. Prepare examples of how you've successfully led teams in the past, focusing on metrics-driven results and team empowerment. Be ready to discuss how you can inspire and develop others.

Prepare for Data-Driven Discussions

Since the role involves a structured, data-driven approach, brush up on your knowledge of KPIs and sales tools like Salesforce. Be prepared to discuss how you've used data to drive growth and make strategic decisions in previous roles.

Engage with Questions

Interviews are a two-way street! Prepare thoughtful questions about the company's future plans, team dynamics, and how they measure success. This shows your enthusiasm for the role and helps you gauge if it's the right fit for you.