Head of Sales - Independent Partner (SMB)

Head of Sales - Independent Partner (SMB)

Full-Time 60000 - 80000 € / year (est.) Home office (partial)
Too Good To Go

At a Glance

  • Tasks: Lead and inspire a high-performing sales team to acquire and grow SMB partners.
  • Company: Dynamic company focused on sustainable growth and innovation in the food retail sector.
  • Benefits: Flexible working, competitive salary, health insurance, and generous leave policies.
  • Other info: Join a vibrant culture with regular social events and community engagement opportunities.
  • Why this job: Make a real impact in a role that drives growth and sustainability in the food industry.
  • Qualifications: Proven experience in leading sales teams and acquiring partners in a fast-paced environment.

The predicted salary is between 60000 - 80000 € per year.

Location: London

Your Mission: As Head of Independent Partners, you will own the Independent Partner Sales and Growth functions in the UK & Ireland, leading the team focused on acquiring and growing SMB partners through phone-based outreach. Reporting to the Country Director and as part of the local Management Team, you’ll play a key role in expanding our partner network. You'll set strategic direction, ensure alignment with growth targets, and empower your teams to drive strong, scalable performance. You’ll inherit a motivated, high-performing team with the goal of further developing, structuring, and empowering them, while also fostering collaboration between markets.

Your Role:

  • Team Leadership: You lead, develop, and inspire a team of 3 Team Leads and their Sales/Account Representatives (approx. 26 FTE total) focused on calling SMBs across the UK & Ireland. You create a performance-driven, metrics-based sales culture that is focused on results, operational excellence, and continuous development. Drawing on your strong knowledge of negotiation and scalable sales model, you coach and empower your Team Leads and support their leadership growth through clear KPIs, structured performance management, and a collaborative team culture. You set clear expectations for ownership and drive ongoing process improvements that contribute significantly to revenue growth with your team. You’ll evolve existing successful teams into a scalable, results-oriented Commercial organisation that consistently meets and exceeds ambitious targets. You drive recruitment, onboarding, and capability-building initiatives to continually raise the bar on Commercial excellence. As part of the senior leadership team, you’ll actively contribute to strategic decisions, bring entrepreneurial thinking to the table, and positively influence the wider business.
  • Strategy, Partner Relationships & Accountability: You own the entire new partner acquisition funnel – from lead generation and qualification to conversion through phone-based acquisition. You are accountable for the retention, growth and commercial output of existing Indies accounts. Your goal is to increase market penetration and ensure sustainable growth through a structured, data-driven approach. Reporting directly into the Country Director and working closely with the global teams, you’ll develop strategic growth levers, translate these into actionable goals and initiatives, and take direct responsibility for the revenue, budget and performance of your function. You’ll ensure that global best practices and data-driven improvements are effectively localised, positioning your team as a key driver of sustainable growth across the UK & IE.

What We’re Looking For: You bring deep experience in leading and scaling high-performing Sales/Commercial teams in the UK, ideally within a fast-paced, KPI-driven global marketplace or platform business environment. You have a strong track record in acquiring and growing preferably Restaurant/Food Retail accounts in the UK market (Ireland would also be beneficial) and understand how to win partners, especially via telephone. You know how to motivate teams to consistently meet or exceed ambitious targets. You’re confident in stakeholder management, navigating matrix structures and you’re a people-focused leader. You work with KPIs to measure outcomes and drive strategy implementation. You’re confident with numbers and experienced in sales tools – ideally Salesforce. You’re a clear communicator who can translate ideas into action and define tangible goals. You’re a strategic thinker and a hands-on leader: you know when to zoom into the detail and when to take a step back and look at the bigger picture. You analyse market trends, processes and performance, draw data-based conclusions and make decisive, growth-enabling choices. You are fluent in English. You deeply align with our mission, live and breathe sustainability, and are looking for a role where you can truly make a difference, one meal at a time.

What we offer:

  • WORK FLEXIBLY: Enjoy hybrid working from our great offices, at home or abroad. Enhanced parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave. Health Insurance with Vitality (MORI). Company pension scheme. Additional day off for significant life events. Access to GroceryAid (Finance, Mental Health, Legal and Emotional Support).
  • CELEBRATE & SOCIALISE: Regular social events like summer and winter parties. Coffee, snacks and fully-equipped kitchens. Get to know our community with free Surprise Bag vouchers. Paid volunteer time through our Shareback volunteering programme. Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource Groups.
  • LOCAL BENEFITS: A competitive salary with the opportunity for performance-related bonuses. 25 days of annual leave, in addition to UK Bank Holidays. Christmas Eve and New Year’s Eve off as well. Cycle to Work scheme.

Head of Sales - Independent Partner (SMB) employer: Too Good To Go

As an employer, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. Located in London, we offer flexible working arrangements, competitive salaries, and a wealth of benefits including enhanced parental leave and health insurance. Our commitment to employee growth is evident through structured performance management and opportunities for professional development, making us an ideal choice for those seeking a meaningful career in sales leadership.

Too Good To Go

Contact Detail:

Too Good To Go Recruiting Team

StudySmarter Expert Advice🤫

We think this is how you could land Head of Sales - Independent Partner (SMB)

Tip Number 1

Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings.

Tip Number 2

Practice your pitch! When you get the chance to chat with potential employers, make sure you can clearly articulate your experience and what you bring to the table. Keep it concise but impactful – you want to leave them wanting more!

Tip Number 3

Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great opportunity to reiterate why you’re the perfect fit.

Tip Number 4

Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, applying directly can sometimes give you an edge over other candidates. So, what are you waiting for? Get your application in!

We think you need these skills to ace Head of Sales - Independent Partner (SMB)

Team Leadership
Sales Strategy Development
KPI Management
Negotiation Skills
Performance Management
Stakeholder Management
Data-Driven Decision Making

Some tips for your application 🫡

Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences that match the Head of Sales role. Highlight your leadership experience and any relevant achievements in scaling sales teams, especially in the SMB sector.

Showcase Your Numbers:Since this role is all about driving performance, don’t shy away from sharing quantifiable results in your application. Use metrics to demonstrate how you've previously met or exceeded targets, as this will resonate well with us.

Be Authentic:Let your personality shine through in your written application. We want to see who you are beyond your professional achievements, so feel free to share your passion for sustainability and how it aligns with our mission.

Apply Through Our Website:For the best chance of success, make sure to submit your application through our website. This way, we can easily track your application and ensure it gets the attention it deserves!

How to prepare for a job interview at Too Good To Go

Know Your Numbers

As a Head of Sales, you'll need to be confident with numbers. Brush up on your sales metrics and KPIs relevant to the role. Be prepared to discuss how you've used data to drive growth in previous positions.

Showcase Your Leadership Style

This role involves leading a team, so think about your leadership approach. Prepare examples of how you've inspired and developed teams in the past, especially in a fast-paced environment. Highlight your ability to create a performance-driven culture.

Understand the Market

Familiarise yourself with the UK and Ireland SMB landscape, particularly in the Restaurant/Food Retail sector. Be ready to discuss market trends and how you would approach acquiring new partners through phone-based outreach.

Align with Their Mission

StudySmarter values sustainability and making a difference. Reflect on how your personal values align with this mission. Be prepared to share your thoughts on how you can contribute to their goals, especially in terms of sustainable growth.