UKI Senior Brand Manager

Why we are here

Tony's Chocolonely is committed to ending exploitation in cocoa. We are an impact company that makes chocolate, not a chocolate company that makes impact. With incredibly tasty chocolate, we lead by example, demonstrating that ethical practices and success can go hand in hand. Through Tony's Open Chain (TOC), mission allies like Waitrose, Ben & Jerry's and Huel have embraced a fairer, more transparent supply chain for their chocolate too.

What You Will Do

We are looking for a Senior Brand Manager to lead our masterbrand and hero campaigns across the UK and Ireland. This is a high-impact, high-visibility role in one of Tony's fastest-growing markets.

• Lead the development and execution of Tony's masterbrand and hero campaigns end-to-end to grow brand health metrics, reach and frequency.
• Drive reach through earned, owned and paid channels, pulling everything together into one coordinated plan that hits both brand health and sales targets.
• Partner with media and creative agencies to plan and execute HFSS-compliant paid media across audio visual channels, OOH and print channels.
• You ensure new product launches land on shelf on time and in full, that the sales team have everything they need for retail sell‑ins and support the brand manager to ensure each product gets the right marketing support at launch and to drive sustained growth.
• Deploy campaign spend effectively, controlling budget and evaluating all investment for commercial return and brand building metrics.
• Build the UK consumer insight agenda from the ground up, turning shopper, category and consumer data into actionable campaign strategies.
• Manage and develop two Brand Managers through coaching, honest feedback and clear frameworks that drive accountability and growth.
• Embed operational rigour across the brand team by establishing reporting, measurement, planning and evaluation processes.
• Collaborate closely with Sales, global teams in Amsterdam, and external media and creative agencies to align brand activity with commercial priorities.

Job Requirements

• Proven FMCG brand management experience, with a strong track record of delivering 360 (paid, earned, owned, retail) campaigns and being a true brand guardian.
• Strong media planning and strategic judgment and proven media agency management, particularly in HFSS‑compliant channels – audio visual, OOH and print.
• Line management experience with a genuine passion for coaching, mentoring and developing direct reports.
• Strong consumer insight skills: experience conducting or commissioning research and translating findings into campaigns and strategies.
• Commercial acumen and budget‑management experience, comfortable owning and deploying significant campaign budgets with accountability for ROI.
• Experience bringing new products to market within an FMCG or retail context.
• Comfortable operating in ambiguous, fast‑paced environments where processes are still being built – you find a way rather than wait for one.
• Strong stakeholder‑management skills with the ability to influence and align cross‑functional teams and senior leadership without relying on formal authority.
• Believe wholeheartedly in Tony's purpose. You live our core values: outspoken, in it together, entrepreneurial, raise the bar and make you smile.

Our Benefits (the Icing On The Cake)

At Tony's you will get the opportunity to be part of something extraordinary; first and foremost, by making real impact in the world but also enjoying the nice benefits we provide as you help us succeed. We are dedicated to enabling all Tonys to grow and develop their careers and therefore we offer training programs, regular feedback cycles, coaching and a generous learning & development budget. We also offer a wide range of additional benefits, including health insurance, unlimited holidays, free healthy lunch at the office, company bonus and a shares participation plan, and of course unlimited chocolate. But we also know chocolate will not cover the bills, so we have made sure your salary is just as rewarding – for this role that means a salary between £53k and £66k on a yearly basis.

Equity, Diversity and Inclusion

At Tony's we are convinced that diversity of thought, background and perspectives will make us stronger (just like the different flavours of our chocolate assortment). Our mission is founded on principles of equity and justice, and we are actively seeking candidates who bring new perspectives and life experiences, especially from underrepresented groups. We look forward to your application!