B2B & B2C Digital Marketing Manager in Richmond

Tony's Chocolonely is committed to ending exploitation in cocoa. We are an impact company that makes chocolate, not a chocolate company that makes impact. With incredibly tasty chocolate, we lead by example, demonstrating that ethical practices and success can go hand in hand.

B2B and B2C ecommerce is a fast-growing and strategically important part of the Tony’s Chocolonely UK business and digital marketing plays a crucial role in that growth. In a post High Fat Salt Sugar (HFSS) / Less Healthy Food (LHF) legislation world, our owned channels matter more than ever. We are looking for a Digital Marketing Manager to execute and optimise our complete digital marketing campaign calendar across e-commerce, Amazon and B2B personalised products. This is a brand-new, hands‑on execution role where you will plan, deliver, optimise and report on digital campaigns that turn strong brand storytelling into meaningful commercial impact.

Your responsibilities will include:

• Maintaining our Shopify website, optimising for SEO/GEO/AEO, paid ads across LinkedIn and Meta and email marketing/CRM.
• Managing and continually improving the Tony's UK Shopify website, including product merchandising and ensuring new products and seasonal ranges are launched effectively.
• Delivering and optimising SEO/GEO/AEO activity to drive sustainable organic website traffic to drive B2B and B2C e-commerce.
• Building and delivering the CRM content calendar across B2C, B2B and reseller audiences, building and optimising email campaigns using first‑party customer data, behaviours and preferences.
• Driving growth and retention of Tony's email subscriber base through partnership campaigns and in‑person event‑led lead generation.
• Executing end‑to‑end campaigns on Amazon, including briefing our creative team, uploading content, product page enhancements and in‑flight optimisation.
• Delivering HFSS‑compliant paid acquisition campaigns across Meta, LinkedIn and Google to drive growth for e‑commerce and personalised chocolate products.
• Managing internal and external content briefings for website, Amazon and campaign needs, ensuring consistency, quality and brand alignment.
• Analysing performance across website, CRM, SEO and campaigns, translating data into clear recommendations and actions for key stakeholders.
• Collaborating closely with Homebase e‑commerce, creative and global digital teams to align on strategy and execution.
• Supporting our B2B personalised team ensuring they have what they need to execute a handful of in‑person events every year.

Your qualifications include:

• Proven experience running digital campaign calendars with end‑to‑end execution across multiple channels.
• Strong CRM and email marketing experience, including building campaigns, monitoring performance and optimising results. HubSpot experience a bonus.
• Hands‑on website management experience (Shopify ideal), with the ability to create product pages, manage updates and proactively improve user journeys.
• SEO/GEO/AEO knowledge, with the ability to tweak and deliver content‑led strategies that drive organic growth.
• Strong analytical mindset with proficiency in Google Analytics and experience crafting performance reports that translate into actionable recommendations.
• Experience with or exposure to Amazon campaign management and product page optimisation.
• Paid media knowledge across Meta, LinkedIn and Google, with the ability to support and optimise HFSS‑compliant campaigns.
• Comfortable in a hands‑on execution role managing multiple channels and stakeholders simultaneously.
• A creative problem solver who finds resourceful ways to drive awareness and conversion when traditional paid routes are restricted.
• Belief in Tony's purpose and core values: outspoken, in it together, entrepreneurial, raise the bar and makes you smile.

At Tony's you will get the opportunity to be part of something extraordinary; first and foremost, by making real impact in the world but also enjoying the nice benefits we provide as you help us succeed. We offer training programs, regular feedback cycles, coaching and a generous learning & development budget. We also offer a wide range of additional benefits, including health insurance, unlimited holidays, free healthy lunch at the office, company bonus and a shares participation plan, and of course unlimited chocolate. The salary for this role is between £39k and £49k on a yearly basis.

If you are passionate about making a difference in the world and ready to take the chocolate industry to new heights with us, we would love to hear from you! Please send your direct application, no agencies.

At Tony's we are convinced that diversity of thought, background and perspectives will make us stronger. Our mission is founded on principles of equity and justice, and we are actively seeking candidates who bring new perspectives and life experiences, especially from under‑represented groups.