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- Tasks: Lead a successful dealership, driving performance and customer excellence.
- Company: Join the respected Tony White Group, a values-driven automotive leader.
- Benefits: Competitive salary, commission, and opportunities for career growth.
- Why this job: Make a meaningful impact in a hands-on leadership role.
- Qualifications: Proven experience as a Dealer Principal or Automotive General Manager required.
- Other info: Enjoy autonomy and support within a dynamic, high-performing team.
The predicted salary is between 36000 - 60000 £ per year.
An outstanding leadership opportunity is now available within the Tony White Group (TWG) for an experienced Dealer Principal / General Manager to lead our highly successful Cardiff Ford dealership. Reporting directly to the Group Operations Manager, this senior role is suited to a proven automotive executive with strong end-to-end dealership experience across new and used vehicle sales, service and administration. You will be entrusted with the leadership of an award-winning operation and empowered to further optimise performance, culture, customer and OEM outcomes.
This is a hands‑on, visible leadership role requiring a commercially astute professional who thrives on accountability, values strong OEM partnerships, and is passionate about developing high‑performing teams.
About the Role- Provide strategic and operational leadership across all departments
- Drive financial performance, profitability, and sustainable growth
- Foster a strong, engaged culture aligned with Tony White Group values
- Maintain and strengthen OEM relationships and compliance with manufacturer standards
- Lead customer experience excellence across the entire dealership
- Actively mentor and develop future leaders within the business
- Proven experience as a Dealer Principal or Automotive General Manager (essential)
- Strong commercial acumen with the ability to interpret and act on financial and operational data
- Comprehensive understanding of dealership sales and aftersales operations
- A track record of building, leading, and retaining high‑performing teams
- A strategic mindset combined with a practical, hands‑on leadership style
- Commitment to customer excellence and continuous improvement
- Autonomy to make a meaningful impact while supported by a strong group structure
- Stability and backing of a respected, privately owned automotive group
- Excellent remuneration aligned to experience and performance
- A rare opportunity to further your executive career within a values‑driven organisation
If you are a driven, credible automotive leader ready to take ownership of a leading dealership and build on an already successful operation, we welcome your application. Please note that previous automotive General Manager / Dealer Principal experience is essential. All applications will be treated with the strictest confidence.
Dealer Principal/General Manager in Cardiff employer: Tony White Group
Contact Detail:
Tony White Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Dealer Principal/General Manager in Cardiff
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks, attend automotive events, and join relevant groups. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your leadership skills! When you get the chance to chat with potential employers, share specific examples of how you've driven performance and built high-performing teams in your previous roles.
✨Tip Number 3
Research the company culture! Before any interviews, dive into the values and mission of the Tony White Group. Tailor your conversations to show how your leadership style aligns with their goals.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in being part of the Tony White Group family.
We think you need these skills to ace Dealer Principal/General Manager in Cardiff
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Dealer Principal/General Manager role. Highlight your experience in leading teams, driving financial performance, and your understanding of dealership operations. We want to see how your background aligns with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for the automotive industry and your leadership style. Tell us why you're the perfect fit for the Tony White Group and how you can contribute to our success.
Showcase Your Achievements: Don’t just list your responsibilities; highlight your achievements! Use specific examples of how you've driven growth, improved customer experiences, or developed high-performing teams. Numbers and results speak volumes, so let us know what you've accomplished!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy to do!
How to prepare for a job interview at Tony White Group
✨Know Your Numbers
As a Dealer Principal or General Manager, you'll need to demonstrate your financial acumen. Brush up on key performance indicators relevant to dealership operations, such as sales figures, profit margins, and customer satisfaction scores. Be ready to discuss how you've driven financial performance in previous roles.
✨Showcase Leadership Skills
This role is all about leadership, so prepare examples that highlight your experience in building and leading high-performing teams. Think of specific instances where you mentored others or improved team dynamics. This will show that you can foster a strong culture aligned with the Tony White Group values.
✨Understand OEM Relationships
Since maintaining strong OEM partnerships is crucial, do your homework on the manufacturers associated with the dealership. Be prepared to discuss how you've successfully navigated these relationships in the past and how you plan to strengthen them further.
✨Customer Experience Focus
The role emphasises customer excellence, so think about how you've enhanced customer experiences in your previous positions. Prepare to share strategies you've implemented to improve service delivery and customer satisfaction, demonstrating your commitment to continuous improvement.