At a Glance
- Tasks: Maximise customer value and enhance retention strategies in a dynamic, cross-functional role.
- Company: Join tonies, the leading interactive audio platform for children, shaping the future of play and learning.
- Benefits: Enjoy 30 days annual leave, private medical insurance, and a £200 learning budget.
- Other info: Hybrid work model with a vibrant team culture and commitment to diversity and inclusion.
- Why this job: Be part of an inspiring mission to create meaningful experiences for children worldwide.
- Qualifications: Experience in retention or growth with strong data-driven insights and stakeholder management skills.
The predicted salary is between 60000 - 75000 £ per year.
tonies is the world’s largest interactive audio platform for children with around 7.8 million Tonieboxes and more than 95 million Tonie figurines sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, and the content portfolio includes more than 1,100 Tonies figurines in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries. Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.
Overview
At Tonies, we’re on a mission to bring the magic of audio to children everywhere. We are looking for an exceptional Retention Manager, your aim is to maximise £ value from existing customers. Working closely with the Global Lifecycle Team, you will act as the UK local expert on retention, ensuring global initiatives are effectively executed and local opportunities are identified and delivered within the global frameworks. This is a highly cross-functional role, requiring close collaboration with Marketing, Portfolio, Sales Channels and Operations to turn insight into action.
Your tasks and responsibilities will include:
- Be the key link between the Global Lifecycle Team and local teams, ensuring strong alignment and execution of lifecycle initiatives.
- Use global data and insights to build expertise in the market’s retention performance, identifying trends and escalating key developments.
- Bring local insights, learnings, and opportunities into global discussions, contributing ideas to improve retention and the overall customer experience.
- Execute and localise global retention initiatives, working with cross-functional stakeholders to deliver measurable outcomes.
- Ideate key opportunities along local levers like pricing, promotional mechanics, range optimisations, POS experience and drive change by working with relevant market teams.
- Run structured test-and-learn initiatives within the global testing framework, ensuring consistency and measurable impact.
- Support delivery of key retention KPIs (e.g. listening time, repeat purchase, churn, customer profitability), ensuring clear financial impact and robust tracking in partnership with Finance.
- Act as the voice of the customer in the market, ensuring visibility, alignment, and continuous improvement of the end-to-end customer experience.
- Manage 1 direct report, UK CRM Manager.
Qualifications
- Demonstrable experience in retention, lifecycle, or growth (recurring revenue streams, e.g. subscription/ DTC preferred).
- Strong commercial mindset, with the ability to ideate opportunities and to think strategically.
- Highly data-driven, able to translate complex data into simple, actionable insights with a commercial focus; experience working with BI/analytics teams.
- Strong understanding of customer, financial and other key business metrics.
- Ability to structure problems, prioritise opportunities, and drive execution of initiatives in a fast-paced, cross-functional environment across multiple teams.
- Strong stakeholder management skills including ability influence and align across functions.
- Self-starter with a growth mindset, comfortable with ambiguity and ownership.
Benefits
- Office - 2 days a week in the London office (Tues & Weds).
- Time Away – 30 days annual leave + bank holidays, paid sick leave, bereavement leave, volunteering day plus bank holiday swaps and more.
- Health & Wellbeing – Free Lunch on Tasty Tuesday, Private medical insurance via Vitality, mental health support with our Employee Assistance Program, life assurance (4x salary), free Calm subscription, Specsavers eye test voucher.
- Financial & Career Growth – Competitive salary, pension match up to 4%, £200 learning & development budget, and Babbel subscription.
- Family & Lifestyle Perks – Enhanced maternity & paternity leave, Tonies gifts for major life events, and exclusive staff discounts.
Equity and Diversity
At tonies, we’re passionate about sparking imagination and joy in childhood—and that same energy drives how we build our team. We believe everyone should feel empowered to grow, contribute, and thrive, both at work and in life. That’s why it’s important for tonies to create an environment where all voices are heard, valued and respected, regardless of background or experience. Our stories, content, I&D Champion Group and tonies team are shaped by a wide range of perspectives, and we actively seek out individuals who bring fresh ideas and unique experiences to the table. Tonies is committed to fostering an inclusive and accessible experience for all candidates. If you need any accommodations to support you during the recruitment process, please contact your Recruitment Partner.
Senior Retention Manager (Hybrid) London employer: tonies®
At tonies, we pride ourselves on being an exceptional employer that champions creativity and innovation in a vibrant work culture. With a strong focus on employee well-being, we offer generous benefits including 30 days of annual leave, private medical insurance, and a commitment to professional growth through a dedicated learning budget. Our hybrid working model in London fosters collaboration while allowing flexibility, making it an ideal environment for those looking to make a meaningful impact in the world of children's audio experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Retention Manager (Hybrid) London
✨Tip Number 1
Network like a pro! Reach out to current or former employees at tonies on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by understanding tonies' mission and values. Show us how your experience aligns with our goal of creating magical audio experiences for children. We love candidates who are passionate about what we do!
✨Tip Number 3
Practice your storytelling skills! Be ready to share specific examples of how you've driven retention in previous roles. We want to hear about your successes and how you can bring that magic to tonies.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression. It shows us you're genuinely interested in the role and appreciate the opportunity to chat.
We think you need these skills to ace Senior Retention Manager (Hybrid) London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Retention Manager role. Highlight your experience in retention and lifecycle management, and show us how your skills align with our mission at tonies.
Showcase Your Data Skills:Since this role is highly data-driven, don’t forget to include examples of how you've used data to drive retention strategies in the past. We want to see how you can turn insights into action!
Be Authentic:Let your personality shine through in your application. We’re looking for someone who’s not just qualified but also a great fit for our team culture. Share your passion for creating meaningful experiences for children!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the tonies family!
How to prepare for a job interview at tonies®
✨Know Your Numbers
As a Senior Retention Manager, you'll need to be data-driven. Brush up on key metrics like customer lifetime value, churn rates, and repeat purchase rates. Be ready to discuss how you've used data to drive retention strategies in your previous roles.
✨Showcase Your Collaboration Skills
This role requires working closely with various teams. Prepare examples of how you've successfully collaborated with marketing, sales, and operations in the past. Highlight any cross-functional projects where you made a significant impact.
✨Bring Local Insights to the Table
Tonies values local expertise. Research the UK market and think about specific opportunities for retention that could be relevant. Be prepared to share your ideas on how to adapt global initiatives to fit local needs.
✨Demonstrate Your Growth Mindset
The company is looking for self-starters who thrive in ambiguity. Share experiences where you've taken ownership of a project or initiative, especially in fast-paced environments. Show them you're not just reactive but proactive in driving change.
