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For Companies At a Glance
- Tasks: Drive growth by managing key retail and e-commerce accounts while leading strategic initiatives.
- Company: Join tonies, the world's largest interactive audio platform for children.
- Benefits: Enjoy 30 days annual leave, private medical insurance, and a £200 learning budget.
- Other info: Dynamic work environment with opportunities for career advancement and personal growth.
- Why this job: Be a key player in shaping the future of play and learning for children globally.
- Qualifications: Experience in FMCG sales and strong analytical skills are essential.
The predicted salary is between 60000 - 80000 £ per year.
tonies is the world’s largest interactive audio platform for children with around 7.8 million Tonieboxes and more than 95 million Tonie figurines sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, and the content portfolio includes more than 1,100 Tonies figurines in several languages.
Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.
Overview
At Tonies, we’re on a mission to bring the magic of audio to children everywhere. We are looking for an exceptional Senior National Sales Manager to act as the number two within our sales organisation, partnering closely with the Sales Director to drive the next phase of growth. This role combines hands-on commercial ownership with strategic and analytical leadership. You will lead key retail relationships, shape our retail growth agenda and bring clarity through data to support decision-making at the highest level.
What you will own:
- Own and develop key national retail and e-commerce accounts
- Lead commercial negotiations and customer planning
- Deliver against revenue, margin, and distribution targets
- Support execution of the overall retail and channel strategy
Strategic Growth & Channel Development
- Partner with the Sales Director to define where and how we grow in Retail
- Identify and size opportunities across: Grocery, specialty retail, and online marketplaces
- New customers, channels, and geographies
- Develop business cases and translate strategy into execution
Analytics, Forecasting & Commercial Insight
- Own forecasting, budgeting, and performance tracking for Retail
- Build robust frameworks, e.g. for customer and channel profitability, promotional effectiveness and ROI
- Optimise assortment, pricing, and promotional activity using data
- Translate data into clear insights and actions for leadership
Team Leadership & Cross-Functional Impact
- Line manage 1–2 National Account Managers
- Act as a key interface between sales, marketing, finance, and supply chain
- Ensure commercial plans are aligned with operational execution
- Deputy to Sales Director
- Act as a trusted second-in-command
- Represent the Sales Director in internal and external settings
- Lead projects and initiatives on their behalf
- Step in to run the function when required
What we are looking for
Experience
- Previous experience in FMCG/consumer goods sales or other commercial roles. Additional background in strategy roles or management consulting is a plus
- Strong proven experience managing and growing national retail and/or e-commerce accounts
- Experience in high-growth, multi-channel businesses preferred
Capabilities
- Strong problem-solving skills with a data-driven mindset, able to move from data to insight to action quickly
- Strong understanding of pricing, promotions, and customer economics
Ownership & Drive
- High level of ownership, pace, and ambition
- Comfortable operating in fast-moving, less structured environments
- Proactive in identifying and solving problems
Leadership & Influence
- Credible with senior stakeholders internally and externally
- Low ego, high impact leadership style
Why This Role
- True #2 position with real influence on strategy and execution
- High exposure to leadership and decision-making in a high growth company
- Opportunity to build a broad commercial skillset across retail and e-commerce
- Strong pathway to Head of Sales / Commercial leadership roles
Why tonies?
Office 2 days a week in the London office (Tues & Thurs)
Time Away 30 days annual leave + bank holidays, paid sick leave, bereavement leave, volunteering day plus bank holiday swaps and more.
Health & Wellbeing Free weekly Lunch on Tasty Tuesday, Private medical insurance via Vitality, mental health support with our Employee Assistance Program, life assurance (4x salary), free Calm subscription, Specsavers eye test voucher.
Financial & Career Growth Competitive salary, pension match up to 4%, £200 learning & development budget, and Babbel subscription.
Family & Lifestyle Perks Enhanced maternity & paternity leave, Tonies gifts for major life events, and exclusive staff discounts.
Equity and Diversity At tonies, we’re passionate about sparking imagination and joy in childhood—and that same energy drives how we build our team. We believe everyone should feel empowered to grow, contribute, and thrive, both at work and in life. That’s why it’s important for tonies to create an environment where all voices are heard, valued and respected, regardless of background or experience. Our stories, content, I&D Champion Group and tonies team are shaped by a wide range of perspectives, and we actively seek out individuals who bring fresh ideas and unique experiences to the table.
Tonies is committed to fostering an inclusive and accessible experience for all candidates. If you need any accommodations to support you during the recruitment process, please contact your Recruitment Partner.
Senior National Account Manager employer: tonies®
Contact Detail:
tonies® Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior National Account Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching tonies and understanding their mission. Tailor your answers to show how your experience aligns with their goals. Remember, it’s all about demonstrating your passion for bringing magic to children through audio!
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your responses. Focus on articulating your achievements and how they relate to the role of Senior National Account Manager.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the tonies team and contributing to our mission.
We think you need these skills to ace Senior National Account Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior National Account Manager role. Highlight your experience in FMCG or consumer goods sales, and don’t forget to showcase any strategic roles you've had. We want to see how your background aligns with our mission at tonies!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about bringing audio magic to children. Share specific examples of how you've driven growth in retail or e-commerce accounts, and how you can contribute to our exciting journey.
Showcase Your Data Skills: Since this role involves a lot of data-driven decision-making, make sure to highlight your analytical skills. Talk about how you've used data to inform strategies or improve performance in previous roles. We love candidates who can turn numbers into actionable insights!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the tonies team right from the start!
How to prepare for a job interview at tonies®
✨Know Your Numbers
As a Senior National Account Manager, you'll need to demonstrate your understanding of key metrics. Brush up on your sales figures, revenue targets, and market share statistics relevant to the FMCG sector. Be ready to discuss how you've used data to drive decisions in previous roles.
✨Showcase Your Strategic Mindset
This role requires a blend of hands-on ownership and strategic thinking. Prepare examples of how you've identified growth opportunities and translated strategies into actionable plans. Highlight your experience in managing national retail accounts and how you’ve successfully navigated complex negotiations.
✨Demonstrate Leadership Skills
You'll be acting as a deputy to the Sales Director, so it's crucial to showcase your leadership style. Share experiences where you've led teams or projects, especially in fast-paced environments. Emphasise your ability to influence stakeholders and align cross-functional teams towards common goals.
✨Align with Tonies' Mission
Tonies is all about creating meaningful experiences for children. Familiarise yourself with their products and mission. During the interview, express your passion for innovative play and learning solutions, and how your values align with theirs. This will show that you're not just looking for a job, but are genuinely interested in contributing to their vision.