At a Glance
- Tasks: Lead the UK DTC channel, driving revenue and optimising customer experience.
- Company: Join tonies, the world's largest interactive audio platform for children.
- Benefits: 30 days annual leave, private medical insurance, and a £200 learning budget.
- Other info: Hybrid work model with a dynamic team focused on inclusivity.
- Why this job: Shape the future of play and learning while making a real impact.
- Qualifications: Extensive ecommerce experience with strong commercial and strategic thinking.
The predicted salary is between 60000 - 75000 £ per year.
tonies is the world’s largest interactive audio platform for children with around 7.8 million Tonieboxes and more than 95 million Tonie figurines sold. The intuitive and award‑winning audio system has changed the way young children play and learn independently with its child‑safe, wireless, and screen‑free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonies figurines in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries. Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.
At tonies®, we’re on a mission to transform how children experience stories, music, and learning —creating magical screen‑free experiences that families love. As we continue to scale across the UK, we’re looking for an exceptional Senior Ecommerce Manager to take ownership of our UK Direct‑to‑Consumer channel (web & app) during a pivotal 12‑month fixed term contract. This is a rare opportunity to step into a highly strategic, commercially critical leadership role at one of the world’s fastest‑growing children’s brands. You’ll own the strategy, trading performance, and long‑term growth of the UK DTC business shaping how tonies shows up digitally, driving sustainable revenue and margin growth, and ensuring our web & app ecosystem plays a leading role in our broader UK commercial strategy. You will lead the UK DTC channel as a true business owner, balancing short‑term commercial performance with long‑term customer and brand value.
Your tasks and responsibilities will include:
- Drive Commercial Performance
- Own UK DTC revenue and trading performance across web & app
- Lead weekly, monthly, and peak trading reviews, forecasting, and reporting
- Set promotional strategy in partnership with the UK Marketing Director and ensuring guardrails are set across pricing, product, and campaign timing
- Define and optimise CRO priorities to improve conversion, AOV, and customer value
- Lead category forecasting, scenario planning, and capacity forecasting with Operations
- Lead Cross‑Functionally: Partner closely with Retail, Marketplaces, Finance, Product, Global Digital, and Brand teams
- Lead and develop 1 direct report (Ecommerce Manager) driving high standards and strong execution
- Use customer reviews and insights strategically to improve growth and customer experience
What we are looking for:
This role is ideal for a highly commercial ecommerce leader who thrives at both strategic and operational altitude. You’ll likely bring:
- Extensive experience in senior ecommerce or digital commerce roles
- Proven ownership of ecommerce channels generating £25M+ revenue
- Strong commercial and strategic thinking, with the ability to balance immediate trade with long‑term brand growth
- Strong forecasting, P&L, scenario planning, and capacity planning experience
- Experience leading cross‑functional teams across marketing, retail, marketplaces, product, and operations
- Exceptional communication and stakeholder management skills
- Confidence operating at pace in a dynamic, fast‑growth business
Why tonies?
Office 2 days a week in the London office (Tues & Weds)
Time Away: 30 days annual leave + bank holidays, paid sick leave, bereavement leave, volunteering day plus bank holiday swaps and more.
Health & Wellbeing: Free Lunch on Tasty Tuesday, Private medical insurance via Vitality, mental health support with our Employee Assistance Program, life assurance (4x salary), free Calm subscription, Specsavers eye test voucher.
Financial & Career Growth: Competitive salary, pension match up to 4%, £200 learning & development budget, and Babbel subscription.
Family & Lifestyle Perks: Enhanced maternity & paternity leave, Tonies gifts for major life events, and exclusive staff discounts.
Equity and Diversity: At tonies, we’re passionate about sparking imagination and joy in childhood—and that same energy drives how we build our team. We believe everyone should feel empowered to grow, contribute, and thrive, both at work and in life. That’s why it’s important for tonies to create an environment where all voices are heard, valued and respected, regardless of background or experience. Our stories, content, I&D Champion Group and tonies team are shaped by a wide range of perspectives, and we actively seek out individuals who bring fresh ideas and unique experiences to the table. Tonies is committed to fostering an inclusive and accessible experience for all candidates. If you need any accommodations to support you during the recruitment process, please contact your Recruitment Partner.
The Recruitment Process:
- Intro call with the People & Culture talent team
- Virtual call with the Hiring Manager
- Case study interview
- Final stage with general manager
Ready to join us? Apply today to help us create joyful moments for children and families worldwide.
Senior E-Commerce Manager (Hybrid) London - 12 Month FTC employer: tonies®
At tonies, we pride ourselves on being an exceptional employer that champions creativity and innovation in a vibrant work culture. With a strong focus on employee well-being, we offer generous benefits including 30 days of annual leave, private medical insurance, and a commitment to professional growth through a dedicated learning budget. Our hybrid working model fosters flexibility while our inclusive environment ensures every team member feels valued and empowered to contribute to our mission of transforming children's experiences worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Senior E-Commerce Manager (Hybrid) London - 12 Month FTC
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like tonies® are looking for when hiring for a Senior E-Commerce Manager (Hybrid) London - 12 Month FTC.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to tonies® for the Senior E-Commerce Manager (Hybrid) London - 12 Month FTC, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at tonies® as a Senior E-Commerce Manager (Hybrid) London - 12 Month FTC, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out tonies®’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Senior E-Commerce Manager (Hybrid) London - 12 Month FTC.
We think you need these skills to ace Senior E-Commerce Manager (Hybrid) London - 12 Month FTC
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at tonies®, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with tonies®'s goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at tonies®. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at tonies®
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that tonies® uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at tonies®. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
