At a Glance
- Tasks: Maximise customer value and enhance retention through innovative lifecycle strategies.
- Company: Join tonies, the leading interactive audio platform for children worldwide.
- Benefits: Enjoy 30 days annual leave and a hybrid work model in London.
- Other info: Collaborate with diverse teams and drive impactful initiatives in a dynamic environment.
- Why this job: Be part of a mission to transform children's play and learning experiences.
- Qualifications: Experience in retention or lifecycle management with a strong data-driven mindset.
The predicted salary is between 60000 - 75000 € per year.
tonies is the world’s largest interactive audio platform for children with around 7.8 million Tonieboxes and more than 95 million Tonie figurines sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, and the content portfolio includes more than 1,100 Tonies figurines in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries.
Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.
Overview
At Tonies, we’re on a mission to bring the magic of audio to children everywhere. We are looking for an exceptional Lifecycle Manager, your aim is to maximise £ value from existing customers. Working closely with the Global Lifecycle Team, you will act as the UK local expert on retention, ensuring global initiatives are effectively executed and local opportunities are identified and delivered within the global frameworks. This is a highly cross‑functional role, requiring close collaboration with Marketing, Portfolio, Sales Channels and Operations to turn insight into action.
Responsibilities
- Be the key link between the Global Lifecycle Team and local teams, ensuring strong alignment and execution of lifecycle initiatives.
- Use global data and insights to build expertise in the market’s retention performance, identifying trends and escalating key developments.
- Bring local insights, learnings, and opportunities into global discussions, contributing ideas to improve retention and the overall customer experience.
- Execute and localise global retention initiatives, working with cross-functional stakeholders to deliver measurable outcomes.
- Ideate key opportunities along local levers like pricing, promotional mechanics, range optimisations, POS experience and drive change by working with relevant market teams.
- Run structured test-and-learn initiatives within the global testing framework, ensuring consistency and measurable impact.
- Support delivery of key retention KPIs (e.g. listening time, repeat purchase, churn, customer profitability), ensuring clear financial impact and robust tracking in partnership with Finance.
- Act as the voice of the customer in the market, ensuring visibility, alignment, and continuous improvement of the end-to-end customer experience.
- Manage 1 direct report, UK CRM Manager.
Qualifications
- Demonstrable experience in retention, lifecycle, or growth (recurring revenue streams, e.g. subscription/ DTC preferred).
- Strong commercial mindset, with the ability to ideate opportunities and to think strategically.
- Highly data-driven, able to translate complex data into simple, actionable insights with a commercial focus; experience working with BI/analytics teams.
- Strong understanding of customer, financial and other key business metrics.
- Ability to structure problems, prioritise opportunities, and drive execution of initiatives in a fast‑paced, cross‑functional environment across multiple teams.
- Strong stakeholder management skills including ability to influence and align across functions.
- Self-starter with a growth mindset, comfortable with ambiguity and ownership.
Benefits
Office - 2 days a week in the London office (Tues & Weds)
Time Away – 30 days annual leave +
Senior Lifecycle Manager (Hybrid) London employer: tonies®
At tonies, we pride ourselves on being an exceptional employer that fosters a vibrant and collaborative work culture in the heart of London. With a strong focus on employee growth and development, we offer ample opportunities for professional advancement while championing a mission that brings joy and learning to children worldwide. Our hybrid working model, generous annual leave, and commitment to innovation make tonies a truly rewarding place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Lifecycle Manager (Hybrid) London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at tonies. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by knowing your stuff. Research tonies' products and their mission. Show us you’re passionate about bringing audio magic to kids!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or family. Get comfortable talking about your experience and how it aligns with the Lifecycle Manager role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Senior Lifecycle Manager (Hybrid) London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Lifecycle Manager. Highlight your experience in retention and lifecycle management, and don’t forget to sprinkle in some data-driven achievements that show off your commercial mindset!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about creating meaningful experiences for children. Share specific examples of how you've driven retention initiatives in the past and how you can bring that expertise to tonies.
Show Off Your Data Skills:Since this role is highly data-driven, make sure to showcase your ability to turn complex data into actionable insights. Mention any tools or methodologies you’ve used to analyse customer behaviour and improve retention rates.
Apply Through Our Website:We love it when candidates apply through our website! It helps us keep track of applications better. Plus, you’ll get to see more about our culture and values while you’re at it. So, don’t hesitate – hit that apply button!
How to prepare for a job interview at tonies®
✨Know Your Tonies
Before the interview, dive deep into tonies' mission and products. Familiarise yourself with their audio platform and how it impacts children's learning. This will not only show your enthusiasm but also help you connect your experience in lifecycle management to their unique approach.
✨Data is Your Best Friend
Since the role is highly data-driven, come prepared with examples of how you've used data to drive retention and growth in previous roles. Be ready to discuss specific metrics you've improved and how you translated complex data into actionable insights.
✨Collaboration is Key
Highlight your experience working cross-functionally. Prepare examples of how you've collaborated with marketing, sales, and operations teams to execute successful initiatives. This will demonstrate your ability to be the key link between global and local teams, as required by tonies.
✨Show Your Growth Mindset
Tonies values self-starters with a growth mindset. Share instances where you've taken ownership of projects or navigated ambiguity successfully. This will illustrate your proactive approach and readiness to contribute to their mission of creating meaningful experiences for children.
