At a Glance
- Tasks: Lead the UK DTC channel, driving revenue and optimising customer experience.
- Company: Join tonies, the world's largest interactive audio platform for children.
- Benefits: 30 days annual leave, private medical insurance, and a £200 learning budget.
- Other info: Hybrid work model with a dynamic team focused on inclusivity.
- Why this job: Shape the future of play and learning while making a real impact.
- Qualifications: Extensive ecommerce experience with strong commercial and strategic thinking.
The predicted salary is between 60000 - 75000 € per year.
tonies is the world’s largest interactive audio platform for children with around 7.8 million Tonieboxes and more than 95 million Tonie figurines sold. The intuitive and award‑winning audio system has changed the way young children play and learn independently with its child‑safe, wireless, and screen‑free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonies figurines in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries. Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.
At tonies®, we’re on a mission to transform how children experience stories, music, and learning —creating magical screen‑free experiences that families love. As we continue to scale across the UK, we’re looking for an exceptional Senior Ecommerce Manager to take ownership of our UK Direct‑to‑Consumer channel (web & app) during a pivotal 12‑month fixed term contract. This is a rare opportunity to step into a highly strategic, commercially critical leadership role at one of the world’s fastest‑growing children’s brands. You’ll own the strategy, trading performance, and long‑term growth of the UK DTC business shaping how tonies shows up digitally, driving sustainable revenue and margin growth, and ensuring our web & app ecosystem plays a leading role in our broader UK commercial strategy. You will lead the UK DTC channel as a true business owner, balancing short‑term commercial performance with long‑term customer and brand value.
Your tasks and responsibilities will include:
- Drive Commercial Performance
- Own UK DTC revenue and trading performance across web & app
- Lead weekly, monthly, and peak trading reviews, forecasting, and reporting
- Set promotional strategy in partnership with the UK Marketing Director and ensuring guardrails are set across pricing, product, and campaign timing
- Define and optimise CRO priorities to improve conversion, AOV, and customer value
- Lead category forecasting, scenario planning, and capacity forecasting with Operations
- Lead Cross‑Functionally:
- Partner closely with Retail, Marketplaces, Finance, Product, Global Digital, and Brand teams
- Lead and develop 1 direct report (Ecommerce Manager) driving high standards and strong execution
- Use customer reviews and insights strategically to improve growth and customer experience
What we are looking for:
This role is ideal for a highly commercial ecommerce leader who thrives at both strategic and operational altitude. You’ll likely bring:
- Extensive experience in senior ecommerce or digital commerce roles
- Proven ownership of ecommerce channels generating £25M+ revenue
- Strong commercial and strategic thinking, with the ability to balance immediate trade with long‑term brand growth
- Strong forecasting, P&L, scenario planning, and capacity planning experience
- Experience leading cross‑functional teams across marketing, retail, marketplaces, product, and operations
- Exceptional communication and stakeholder management skills
- Confidence operating at pace in a dynamic, fast‑growth business
Why tonies?
- Office 2 days a week in the London office (Tues & Weds)
- Time Away: 30 days annual leave + bank holidays, paid sick leave, bereavement leave, volunteering day plus bank holiday swaps and more.
- Health & Wellbeing: Free Lunch on Tasty Tuesday, Private medical insurance via Vitality, mental health support with our Employee Assistance Program, life assurance (4x salary), free Calm subscription, Specsavers eye test voucher
- Financial & Career Growth: Competitive salary, pension match up to 4%, £200 learning & development budget, and Babbel subscription.
- Family & Lifestyle Perks: Enhanced maternity & paternity leave, Tonies gifts for major life events, and exclusive staff discounts.
Equity and Diversity
At tonies, we’re passionate about sparking imagination and joy in childhood—and that same energy drives how we build our team. We believe everyone should feel empowered to grow, contribute, and thrive, both at work and in life. That’s why it’s important for tonies to create an environment where all voices are heard, valued and respected, regardless of background or experience. Our stories, content, I&D Champion Group and tonies team are shaped by a wide range of perspectives, and we actively seek out individuals who bring fresh ideas and unique experiences to the table. Tonies is committed to fostering an inclusive and accessible experience for all candidates. If you need any accommodations to support you during the recruitment process, please contact your Recruitment Partner.
The Recruitment Process:
- Intro call with the People & Culture talent team
- Virtual call with the Hiring Manager
- Case study interview
- Final stage with general manager
Ready to join us? Apply today to help us create joyful moments for children and families worldwide.
Senior E-Commerce Manager (Hybrid) London - 12 Month FTC employer: tonies®
At tonies, we pride ourselves on being an exceptional employer that champions creativity and innovation in a vibrant work culture. With a strong focus on employee well-being, we offer generous benefits including 30 days of annual leave, private medical insurance, and a commitment to professional growth through a dedicated learning budget. Our hybrid working model fosters flexibility while our inclusive environment ensures every team member feels valued and empowered to contribute to our mission of transforming children's experiences worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Senior E-Commerce Manager (Hybrid) London - 12 Month FTC
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to tonies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Prepare for interviews by researching tonies thoroughly. Understand their mission and values, and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 3
Showcase your achievements! Be ready to discuss specific examples of how you've driven e-commerce success in previous roles. Numbers speak volumes, so highlight any revenue growth or successful campaigns you've led.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the tonies team.
We think you need these skills to ace Senior E-Commerce Manager (Hybrid) London - 12 Month FTC
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the role and our mission shine through. We want to see how excited you are about transforming children's experiences with stories and learning!
Tailor Your CV:Make sure your CV highlights relevant experience that aligns with the Senior E-Commerce Manager role. We’re looking for someone who can drive commercial performance, so showcase your achievements in e-commerce and digital commerce.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you a great fit for the team. Remember, we want to know how you can contribute to our growth!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at tonies.
How to prepare for a job interview at tonies®
✨Know Your Numbers
As a Senior E-Commerce Manager, you'll need to demonstrate your understanding of revenue generation and trading performance. Brush up on key metrics like AOV, conversion rates, and P&L management. Be ready to discuss how you've driven growth in previous roles and how you plan to do the same at tonies.
✨Showcase Your Strategic Thinking
This role requires balancing short-term gains with long-term brand value. Prepare examples of how you've successfully developed and executed e-commerce strategies in the past. Think about how you can apply that experience to tonies' mission of creating magical screen-free experiences for children.
✨Cross-Functional Collaboration is Key
You'll be leading cross-functional teams, so it's crucial to highlight your experience working with various departments. Prepare to discuss how you've partnered with marketing, finance, and product teams to achieve common goals. Show them you can be the glue that holds diverse teams together.
✨Emphasise Customer Insights
At tonies, understanding customer needs is vital. Be ready to talk about how you've used customer reviews and insights to drive growth and improve the customer experience. Share specific examples of how you've turned feedback into actionable strategies that benefited the business.
