About tonies: At tonies, we’re on a mission to revolutionise the way children experience storytelling, learning, and play. As the world’s largest interactive audio platform for kids, we’ve transformed screen-free entertainment with our award-winning Toniebox—a child-friendly, wireless audio system that sparks imagination and fosters independent learning. With over 7.8 million Tonieboxes and more than 95 million Tonies figurines sold worldwide, our impact spans across 100+ countries. Our ever-growing content library of 1,100+ Tonies brings magical stories, beloved characters, and educational adventures to life in multiple languages. Since launching, we’ve hit major milestones, including our listing on the Frankfurt Stock Exchange in 2021 and growing a global team of 550+ passionate professionals across multiple countries. But this is just the beginning!
What we are looking for:
- Proven hands-on experience managing paid performance marketing campaigns, either agency-side or in-house, with a strong background in Meta and Google Ads.
- Experience managing and allocating digital marketing budgets effectively.
- A strong analytical mindset, able to interpret complex data sets and identify trends that inform decision-making.
- Deep understanding of key performance marketing metrics and how they influence overall campaign success.
- A self-starter with a proactive, problem-solving attitude, comfortable in a fast-paced, dynamic environment.
- A track record of continuous testing, learning, and optimising campaigns to improve results.
- Excellent cross-functional collaboration skills, working with creative, data, and product teams to drive marketing and business goals.
- Ability to thrive in a fast-moving environment, managing multiple campaigns simultaneously while maintaining attention to detail and performance goals.
Your tasks and responsibilities will include:
- Oversee and execute UK & ANZ paid digital campaigns across key platforms such as Meta, Google, YouTube, and TikTok, ensuring optimal performance and budget efficiency.
- Continuously track and evaluate campaign effectiveness, using insights to refine targeting, creative strategy, and landing page experience.
- Work closely with creative teams and external agencies to produce ‘best in class’, performance-focused creative.
- Dive deep into performance data to understand what’s driving growth and identify opportunities for optimisation.
- Create and maintain testing roadmaps to enhance marketing efficiency and long-term strategy.
- Work cross-functionally with the global paid teams across the US, Germany, and France to exchange insights and best practices for continuous improvement.
- Work with local stakeholders to ensure alignment on campaign strategy, creative execution, and budget pacing.
Why tonies?
- Flexibility – Hybrid working with two days in the London office, up to 30 days working abroad, and Summer Hours (June-August).
- Time Away – 30 days annual leave + bank holidays, 3 Wellbeing Days, paid sick leave, bereavement leave, volunteering day plus bank holiday swaps and more.
- Health & Wellbeing – Private medical insurance via Vitality, mental health support with our Employee Assistance Program, life assurance (4x salary), free Calm subscription, Specsavers eye test voucher, lunch on Tasty Tuesday and more.
- Financial & Career Growth – Competitive salary, pension match up to 4%, £200 learning & development budget, and Babbel subscription.
- Family & Lifestyle Perks – Enhanced maternity & paternity leave, Tonies gifts for major life events, and exclusive staff discounts.
Equity and Diversity: At tonies, we’re passionate about sparking imagination and joy in childhood—and that same energy drives how we build our team. We believe everyone should feel empowered to grow, contribute, and thrive, both at work and in life. That’s why it’s important for tonies to create an environment where all voices are heard, valued and respected, regardless of background or experience. Our stories, content, I&D Champion Group and tonies team are shaped by a wide range of perspectives, and we actively seek out individuals who bring fresh ideas and unique experiences to the table. Tonies is committed to fostering an inclusive and accessible experience for all candidates. If you need any accommodations to support you during the recruitment process, please contact your Recruitment Partner.
Growth Executive UK employer: tonies®
At tonies®, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. As a UK CRM Manager, you will have the opportunity to drive impactful customer engagement strategies while enjoying a supportive environment that prioritises employee growth and development. With a focus on inspiring joy for children and families, our team is dedicated to making a meaningful difference in the lives of our customers.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Executive UK
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for tonies® and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like tonies® are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with tonies® on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at tonies®. Bring your business cards and be prepared to chat about how you can contribute!
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit tonies®. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of tonies®:Show us that you’ve done your homework! In your application, briefly mention what you admire about tonies®’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at tonies®
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at tonies® will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At tonies®, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
