At a Glance
- Tasks: Lead global growth marketing strategies to boost acquisition through digital channels.
- Company: Join tonies, a leading interactive audio platform for children, shaping the future of play and learning.
- Benefits: Be part of an inspiring mission with a dynamic team and opportunities for professional growth.
- Other info: Collaborate globally and test new ideas in a creative, fast-paced environment.
- Why this job: Make a real impact on children's learning experiences while driving innovative marketing strategies.
- Qualifications: 4-6 years in growth marketing, CRO, or performance marketing with strong analytical skills.
The predicted salary is between 63000 - 77000 £ per year.
About tonies: tonies is the globally leading interactive audio platform for children with more than 10 million Tonieboxes and 125 million Tonies sold.
The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach.
Tonieboxes have been activated in over 100 countries, the content portfolio includes around 1,400 Tonies in several languages.
Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries.
Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world.
Together, we’re shaping the future of play, learning, and imagination.
You as part of tonies
We are seeking a
Global Growth Marketing Manager - CRO & Referrals to accelerate acquisition by leveraging our digital ecosystem - including web, app, and CRM.
You will lead the global strategy and operating model across three key pillars: Prospect CRO (converting paid/organic traffic), Referrals, and Digital Growth Experiments.
You will define roadmaps, prioritize high-impact opportunities, and manage execution via our global CRO agency and cross-functional partners.
Collaboration with Performance Marketing, Product, and local market teams is essential to turn insights into scalable growth.
We need an innovative, AI-first, and independent strategic thinker with strong stakeholder management skills to drive alignment and execution across global markets.
Your tasks and responsibilities will include
- Prospect CRO and Agency Management
- Strategy and
- Roadmap
Ownership: You will define the global prospect CRO strategy, owning the roadmap for paid landing pages, lead capture, and acquisition entry points while establishing the operational model across cross-functional teams like Performance Marketing and CRM.
- Agency and
- Process
Management: You will manage the global CRO agency to ensure high-impact work is delivered efficiently, overseeing the entire testing lifecycle from intake and prioritization to execution, QA, and learning.
- Conversion Optimization and
Scalability: You will drive improved conversion rates through refined messaging, audience relevance, and journey optimization, ultimately transforming successful experiments into scalable templates and market playbooks across US, Canada, France, Germany, Australia/New Zealand and UK
- Referral Growth
- Strategy and
- Roadmap
Ownership: You will lead the global referral program strategy, defining the product feature roadmap, prioritizing product and collaborating with Product, CRM, and Martech teams to execute improvements.
- Performance
Management: You will define KPIs and reporting frameworks to ensure visibility into program health, acquisition impact, and economics, while continuously monitoring metrics like advocate behavior and ROI to optimize results.
- Market Guidance and Activation: You will support local teams with campaign guidance, incentive analysis and activation recommendations, ensuring optimal market-level execution
- New Digital Growth Experiments
- You will develop and test new acquisition journeys across website, app and CRM, including quiz flows, guided buying and lead generation.
- You will use customer insight, funnel data and market feedback to identify new ways to move prospects from interest to action.
- You will build business cases, success metrics and scale criteria for new concepts.
What we are looking for
- Required Experience
- 4-6 years’ experience in growth, CRO, performance marketing, ecommerce, experimentation or acquisition optimisation.
- Proven experience improving conversion across landing pages, acquisition journeys, ecommerce flows or lead capture funnels.
- Experience managing a CRO, digital product, performance marketing or experimentation agency.
- Experience building and managing structured testing roadmaps.
- Experience managing referral programmes or other incentive-based acquisition levers.
- Experience fostering cross-functional collaboration, driving alignment across Product, CRM, Data, Martech, and local market teams.
- Strong analytical and commercial judgement.
- Excellent communication and stakeholder management skills.
- Nice to Have
- Experience testing quiz flows, guided selling journeys or lead generation funnels.
- Experience in D2C, ecommerce, subscription or consumer product businesses.
- Experience working across multiple European markets.
- Familiarity with tools such as Optimizely, Amplitude, GA4, Shopify, Tableau, Looker or similar.
- Experience using AI tools to improve growth workflows, experimentation and analysis.
Good to know
- What Success Looks Like
- Higher conversion from prospect traffic into sales, high-intent actions or leads.
- A smooth global operating model for prospect CRO and digital acquisition journey optimisation.
- A clear, prioritised testing roadmap delivered through the global CRO agency and internal partners.
- Increased referral-led acquisition and improved referral programme economics.
- New acquisition journeys tested, validated and scaled across markets where relevant.
- Strong alignment between Performance Marketing, CRM, Digital Product, ecommerce, Martech and local teams.
- #J-18808-Ljbffr
Global Growth Marketing Manager - CRO & Referrals employer: tonies®
At tonies®, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. As a UK CRM Manager, you will have the opportunity to drive impactful customer engagement strategies while enjoying a supportive environment that prioritises employee growth and development. With a focus on inspiring joy for children and families, our team is dedicated to making a meaningful difference in the lives of our customers.
StudySmarter Expert Advice🤫
We think this is how you could land Global Growth Marketing Manager - CRO & Referrals
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for tonies® and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like tonies® are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with tonies® on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at tonies®. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Growth Marketing Manager - CRO & Referrals
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit tonies®. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of tonies®:Show us that you’ve done your homework! In your application, briefly mention what you admire about tonies®’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at tonies®
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at tonies® will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At tonies®, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
