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- Tasks: Lead the product strategy for Tonies figurines and drive innovative designs.
- Company: Join tonies, the world's largest interactive audio platform for children, expanding globally since 2013.
- Benefits: Enjoy a collaborative culture, competitive salary, and opportunities for personal growth.
- Why this job: Be at the forefront of creativity, shaping products that inspire and educate kids worldwide.
- Qualifications: 8-10 years in product management, with leadership experience and a passion for children's toys.
- Other info: Commitment to diversity and inclusion; travel required 1-2 times a month.
The predicted salary is between 43200 - 72000 £ per year.
Join to apply for the Director Product – Figurines (Tonies) role at tonies
Join to apply for the Director Product – Figurines (Tonies) role at tonies
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tonies is the world’s largest interactive audio platform for children with around 9.3 million Tonieboxes and 119 million Tonies sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach.Founded in 2013 by two fathers in Germany, where every second child now owns a Toniebox, the company is replicating its successful business model and expanding internationally. tonies brings the joy and magic of interactive audio entertainment and audio education to children around the world, with products available in over 28 countrieson 4 continents and more to come. Tonieboxes have already been activated in over 100 countries.
tonies offers a range of more than 1,300 Tonies figurines to be placed on top of the Toniebox and around 4,400digital titles through mytonies (library and app)– ranging from tonies Originals productions to content from around 400 licensing partners worldwide, including Disney, Warner Bros., NBC Universal, Mattel, Marvel, Paramount, Hasbro, Universal, Sony Music and many more.With an average playtime of :270 minutes per week it is the perfect everyday companion for little ones.tonies has more than 560 employees, achieved a group revenue of €481 million in the last fiscal year 2024 (+33% YoY) and is listed on the Frankfurt Stock Exchange (tonies SE).
You as part of tonies :
As the Director Product for Figurines (Tonies), you will join our Product Leadership Team and take charge of expanding and evolving our figurine experience and portfolio. This is a pivotal role focused on delivering a diverse range of high-quality, engaging form factors such as figurines, plush, shapes, and many more that inspire kids and enrich their experiences with the Toniebox. You\’ll work at the forefront of innovation, driving new (figurine) formats and collaborating across teams to ensure timely and impactful launches
Your tasks and responsibilities will include :
- Develop and execute the vision and strategy for our figurines (Tonies) product category, aligned with the company’s overarching goals and product strategy.
- Manage the portfolio and roadmap of figurines to drive commercial targets and customer engagement in close collaboration with Portfolio and Content Teams.
- Lead the end-to-end product development lifecycle, including the creation and launch of innovative (figurine) formats as well as the expansion of existing formats.
- Champion a customer-centric approach, gathering and analyzing market data, sales performance, and user feedback to inform decisions.
- Build, mentor, and lead a high-performing product team, fostering a collaborative and innovative culture.
- Work closely with senior leadership, consumer research, marketing, sales, and other stakeholders to align product initiatives with business goals.
- Define and track key performance indicators (KPIs) to measure product and portfolio success, and drive continuous improvement.
What we are looking f or:
*Candidates must be currently located in the UK (London), France (Paris), the US (Boston) or Germany (ideally Düsseldorf)*
- Bachelor’s degree in Product Management, Business, Engineering, or a related field; MBA or advanced degree preferred.Minimum of 8-10 years of experience in product or a related field, with at least 3-5 years in a leadership role, ideally in a high-growth and international environment.
- Proven track record of successfully launching and scaling toys, prior experience with figurines, plush, and other collectable form factors preferred.
- Strong understanding of the product development process, from ideation to market launch and EOL; prior experience in supply chain and design-to-value preferred.
- Experience in portfolio and category management, with the ability to drive product diversification and growth.
- Excellent leadership, communication, and interpersonal skills, with the ability to inspire and motivate teams.
- Analytical mindset with the ability to leverage data to drive decision-making.
- Passion for creating innovative products that enhance the lives of children and their families.
- Willingness to travel regularly (approximately 1-2 times per month, primarily to Düsseldorf)
Good to know:
As part of our principles, we are committed to supporting inclusion and diversity at tonies. We actively celebrate our colleagues’ different abilities, ethnicities, faith and gender. Everyone is welcome and supported in their development at all stages in their journey with
us. We look forward to hearing from you!
Seniority level
-
Seniority level
Not Applicable
Employment type
-
Employment type
Full-time
Job function
-
Job function
Product Management and Marketing
-
Industries
Technology, Information and Media
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Director Product - Figurines (Tonies) employer: tonies®
Contact Detail:
tonies® Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director Product - Figurines (Tonies)
✨Tip Number 1
Familiarise yourself with the Tonies product range and their unique selling points. Understanding what makes Tonies special will help you articulate your vision for the figurines and demonstrate your passion for the brand during discussions.
✨Tip Number 2
Network with professionals in the toy and children's entertainment industry. Attend relevant events or join online forums to connect with others who share your interests, as this can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Stay updated on market trends in children's toys and interactive products. Being knowledgeable about competitors and emerging trends will allow you to speak confidently about how you can drive innovation at Tonies.
✨Tip Number 4
Prepare to discuss your leadership style and how you foster collaboration within teams. Since the role involves building and mentoring a product team, showcasing your experience in leading diverse teams will be crucial.
We think you need these skills to ace Director Product - Figurines (Tonies)
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Director Product - Figurines role. Understand the key responsibilities and required qualifications to tailor your application accordingly.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in product management, particularly in launching and scaling toys or figurines. Use specific examples that demonstrate your leadership skills and ability to drive product innovation.
Showcase Your Passion: Express your enthusiasm for creating innovative products that enhance children's lives. Share any personal experiences or insights that connect you to the mission of tonies, as this can set you apart from other candidates.
Tailor Your Application: Customise your CV and cover letter to reflect the values and goals of tonies. Mention how your vision aligns with their commitment to inclusion and diversity, and how you can contribute to their growth in the international market.
How to prepare for a job interview at tonies®
✨Show Your Passion for Children's Products
Make sure to express your enthusiasm for creating innovative products that enhance the lives of children. Share any personal experiences or insights that demonstrate your understanding of what makes a product engaging for kids.
✨Highlight Your Leadership Experience
As this role requires leading a high-performing product team, be prepared to discuss your previous leadership roles. Provide examples of how you've successfully managed teams and driven product initiatives in a high-growth environment.
✨Demonstrate Your Analytical Skills
Since the position involves leveraging data to inform decisions, come equipped with examples of how you've used market data and user feedback in past roles. Discuss specific KPIs you’ve tracked and how they influenced your product strategies.
✨Prepare for Cross-Functional Collaboration
This role will require working closely with various teams, so be ready to discuss your experience in cross-functional collaboration. Highlight instances where you’ve successfully aligned product initiatives with business goals and how you navigated different stakeholder perspectives.
