Director of Packaging

London Full-Time No home office possible

Join to apply for the Director of Packaging role at tonies

tonies is the world’s largest interactive audio platform for children with around 9.3 million Tonieboxes and 119 million Tonies sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach.Founded in 2013 by two fathers in Germany, where every second child now owns a Toniebox, the company is replicating its successful business model and expanding internationally. tonies brings the joy and magic of interactive audio entertainment and audio education to children around the world, with products available in over 28 countries on 4 continents and more to come. Tonieboxes have already been activated in over 100 countries.

tonies offers a range of more than 1,300 Tonies figurines to be placed on top of the Toniebox and around 4,400 digital titles through mytonies (library and app)– ranging from tonies Originals productions to content from around 400 licensing partners worldwide, including Disney, Warner Bros., NBC Universal, Mattel, Marvel, Paramount, Hasbro, Universal, Sony Music and many more. With an average playtime of :270 minutes per week it is the perfect everyday companion for little ones.tonies has more than 560 employees, achieved a group revenue of €481 million in the last fiscal year 2024 (+33% YoY) and is listed on the Frankfurt Stock Exchange (tonies SE).

You as part of tonies:

We are seeking a visionary and hands-on Director of Packaging to lead our global packaging strategy and execution. This critical leadership role sits at the intersection of innovation, sustainability, consumer experience, and operational excellence. The ideal candidate brings deep technical expertise, strong cross-functional leadership, and a passion for delivering premium, sustainable packaging and retail display solutions that elevate our brand and delight consumers – especially kids and caregivers.

Your tasks and responsibilities will include:

Set and Lead Global Packaging Strategy Define a cohesive packaging vision aligned with brand, sustainability, operational, and market-specific goals.
Oversee End-to-End Packaging Development Manage the full lifecycle from concept to commercialization and continuous improvement, ensuring packaging meets functional, aesthetic, and business requirements (including retail and channel-specific needs).
Drive Innovation in Materials and Design Champion new packaging formats and materials that balance sustainability, cost, performance, and consumer experience.
Ensure Quality, Testing, and Regulatory Compliance Establish robust standards and testing protocols, ensuring global compliance – especially for children’s products.
Own Retail Display Strategy and Execution Lead the design and deployment of impactful in-store displays (e.g., PDQs, endcaps, demo station structures) tailored to retailer needs and aligned with brand and shopper objectives.
Optimize Packaging for Cost and Efficiency Identify and implement design-to-value and automation opportunities without compromising quality or on-shelf brand impact.
Collaborate Across Teams and Vendors Act as the packaging expert across cross-functional teams – including Product, Brand, and Operations – and manage global supplier relationships to deliver high-quality, on-time solutions.

What we are looking for:

15+ years of progressive experience in packaging within consumer-packaged goods, with international exposure (North America AND EU markets).
Essential: Strong experience with retailer-specific packaging requirements (e.g., Walmart, Carrefour, Target) across North America AND Europe.
Bachelor’s or Master’s degree in Packaging Engineering, Mechanical Engineering, Materials Science, or a related field.
Deep knowledge of packaging systems, materials, converting and printing processes, and testing standards (e.g., ISTA, ASTM).
Proficient in CAD tools (e.g., ArtiosCAD, SolidWorks) and structural packaging design.
Proven track record in sustainable packaging innovation and EPR compliance.
Fluent in both creative and technical packaging development (including 2D/3D aesthetics and consumer-centric design), from design brief to execution.
Strong leadership, vendor management, and cross-functional collaboration skills.
Excellent communication and stakeholder management abilities.

Why tonies?

Benefits vary by location; the details below apply to our Germany-based roles.

Global Teamwork: We collaborate across departmental and country borders on our vision to bring the Toniebox into every child\’s room in the world.
Come as you are: This applies not only to the dress code but also to everything else. Because only where you truly feel comfortable can you give your best.
Mobility: Choose the option that suits you best – a Deutschlandticket (public transport ticket) for unlimited mobility, a monthly contribution for an office parking space, a leasing bicycle, or a remote work subsidy.
Enhanced Security: Benefit from subsidies for company pension plans, occupational pension schemes, and occupational disability insurance.
Rest & Time Off: Enjoy 30 days of paid annual leave as well as three additional days off such as Rosenmontag, Christmas Eve, and New Year\’s Eve. After one year of employment, you can also use up to 10 \”toniecation days\” (unpaid leave days).
Continuous Learning: Benefit from our internal and external training opportunities as well as an individual learning budget to continuously expand your knowledge.
Language Learning & Relaxation: Improve your communication skills with the language learning app Babbel and find relaxation through our access to the meditation app Calm.
Discounts: Benefit from attractive discounts on our entire range of tonies products.

Good to know:

Please note: The hiring team for this position may conduct the recruitment process in English . We kindly ask that you submit all your application documents/answers in English.

As part of our principles, we are committed to supporting inclusion and diversity at tonies. We actively celebrate our colleagues’ different abilities, ethnicities, faith and gender. Everyone is welcome and supported in their development at all stages in their journey with us.

We look forward to hearing from you!

Florina Varga

Senior Talent Acquisition Manager

Seniority level

Seniority level

Not Applicable

Employment type

Employment type

Full-time

Job function

Job function

Production and Supply Chain
Industries

Technology, Information and Media

Referrals increase your chances of interviewing at tonies by 2x

Sign in to set job alerts for “Director of Packaging” roles.

St Albans, England, United Kingdom 2 weeks ago