Strategy & Business Operations Senior Manager, London

About tonies: tonies is the world’s largest interactive audio platform for children with around 7.8 million Tonieboxes and more than 95 million Tonie figurines sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, and the content portfolio includes more than 1,100 Tonies figurines in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries.

Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.

What we are looking for:

• Minimum of 2 years of experience in management consulting, in-house strategy teams or a fast-paced high-growth scale up
• Strategic acumen: proven ability to develop, implement, and align organisational strategies
• Analytical Thinking: robust analytical and problem-solving skills, experienced in financial analysis and corporate strategy
• Strong project management skills: ability to manage multiple projects and the desire to bring structure to undefined procedures
• Exceptional communication: strong communication and interpersonal skills
• Track record of driving business insights, actions, and accountability across organisations
• Startup mindset & owner mentality
• You are a team player and collaborator at heart
• Master’s degree in business administration, management or a related field. An MBA or equivalent is a plus.
• Excel/Google Sheets guru, PowerPoint/Google Slides magician
• Fluent English

What we offer you?

• Make a serious impact on the brand experience for customers and our company’s growth.
• A lot of learning- and development opportunities within a young, dynamic and fun team.
• Freedom of idea and initiative, execution and implementation of your own ideas and initiatives.

Why tonies?

• Flexibility – Hybrid working with two days in the London office (fixed days - Tuesdays and Thursdays), up to 30 days working abroad, and Summer Hours (June-August).
• Time Away – 30 days annual leave + bank holidays, 3 Wellbeing Days, paid sick leave, bereavement leave, volunteering day plus bank holiday swaps and more.
• Health & Wellbeing – Private medical insurance via Vitality, mental health support with our Employee Assistance Program, life assurance (4x salary), free Calm subscription, Specsavers eye test voucher, lunch on Tasty Tuesday and more.
• Financial & Career Growth – Competitive salary, pension match up to 4%, £200 learning & development budget, and Babbel subscription.
• Family & Lifestyle Perks – Enhanced maternity & paternity leave, Tonies gifts for major life events, and exclusive staff discounts.

Equity and Diversity

At tonies, we’re passionate about sparking imagination and joy in childhood—and that same energy drives how we build our team. We believe everyone should feel empowered to grow, contribute, and thrive, both at work and in life. Our stories, content, I&D Champion Group and tonies team are shaped by a wide range of perspectives, and we actively seek out individuals who bring fresh ideas and unique experiences to the table.

Tonies is committed to fostering an inclusive and accessible experience for all candidates. If you need any accommodations to support you during the recruitment process, please contact your Recruitment Partner.

The Recruitment Process

• Intro call with the People & Culture talent team
• Virtual call with the Hiring Manager
• Case study interview
• Final stage with general manager

Overview

At Tonies, we’re on a mission to bring the magic of audio to children everywhere. The Senior Manager Strategy & Business Operations will report directly to the UK Managing Director and work with the Management Team to develop and drive strategic objectives and operational excellence across the company. In this role, you will run key initiatives across all teams (marketing, growth, sales, operations, etc.) to identify new growth drivers, increase efficiency and profitability of the business. The role requires leadership, strategic thinking, cross-functional communication, organisation, and the ability to influence through respect and trust.

This is more than a role; it’s a chance to play an important part in a famous growth story: tonies is the fastest growing pre-school toy company in the UK and the largest interactive audio platform for kids in the world. You will be part of a revolution in the way children consume entertainment.

Your tasks and responsibilities will include:

• Strategic planning: you’ll develop the strategy for the UK business and align departmental strategies with the organisation’s overall goals. Translating annual plans into clear objectives per team to drive success.
• Drive impactful projects: you oversee cross-departmental projects, ensuring they are executed efficiently and align with strategic objectives. You own and run strategic business initiatives across the UK business.
• Commercial excellence: you ensure the UK business relies on a robust set of KPIs to fuel high-impact decision-making and clear commercial actions.
• Operational efficiency: you’ll streamline operations and improve processes to support growth, efficiency and scalability.
• Organisation: you ensure the right people are communicating by organizing meetings, preparing agendas, briefings, and materials for leadership meetings, management reports and company updates.
• Data Analysis: you’ll support strategic decision making by analysing key data and presenting insights to leadership for actionable strategies.
• Leadership support: You are the right hand of, and reporting to the Managing Director, gaining daily insights into the responsibilities of running a business.