Head of Strategy, (Hybrid) London office

About tonies: the world’s largest interactive audio platform for children with around 7.8 million Tonieboxes and more than 95 million Tonie figurines sold. The intuitive and award‑winning audio system has changed the way young children play and learn independently with its child‑safe, wireless, and screen‑free approach. Tonieboxes have been activated in over 100 countries, and the content portfolio includes more than 1,100 Tonie figurines in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries.

Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination.

What we are looking for:

• Proven experience in management consulting, in‑house strategy teams or a fast‑paced high‑growth scale‑up
• Strategic acumen: proven ability to develop, implement, and align organisational strategies
• Analytical Thinking: robust analytical and problem‑solving skills, experienced in financial analysis and corporate strategy
• Strong project management skills: ability to manage multiple projects and the desire to bring structure to undefined procedures
• Exceptional communication: strong communication and interpersonal skills
• Track record of driving business insights, actions, and accountability across organisations
• Startup mindset & owner mentality
• You are a team player and collaborator at heart
• Master’s degree in business administration, management or a related field. An MBA or equivalent is a plus.
• Excel/G Sheet guru, PowerPoint/G Slide magician

What do we offer you:

• Make a serious impact on the brand experience for customers and our company’s growth.
• A lot of learning‑and‑development opportunities within a young, dynamic and fun team.
• Freedom of idea and initiative, execution and implementation of your own ideas and initiatives.

Why tonies:

• Flexibility – Hybrid working with two days in the London office (fixed days – Tuesdays and Thursdays), up to 30 days working abroad, and Summer Hours (June‑August).
• Time Away – 30 days annual leave + bank holidays, 3 Wellbeing Days, paid sick leave, bereavement leave, volunteering day plus bank holiday swaps and more.
• Health & Wellbeing – Private medical insurance via Vitality, mental health support with our Employee Assistance Program, life assurance (4x salary), free Calm subscription, Specsavers eye test voucher, lunch on Tasty Tuesday and more.
• Financial & Career Growth – Competitive salary, pension match up to 4%, £200 learning & development budget, and Babbel subscription.
• Family & Lifestyle Perks – Enhanced maternity & paternity leave, Tonies gifts for major life events, and exclusive staff discounts.

Equity and Diversity:

At tonies, we’re passionate about sparking imagination and joy in childhood—and that same energy drives how we build our team. We believe everyone should feel empowered to grow, contribute, and thrive, both at work and in life. That’s why it’s important for tonies to create an environment where all voices are heard, valued and respected, regardless of background or experience. Our stories, content, I&D Champion Group and tonies team are shaped by a wide range of perspectives, and we actively seek out individuals who bring fresh ideas and unique experiences to the table.

Tonies is committed to fostering an inclusive and accessible experience for all candidates. If you need any accommodations to support you during the recruitment process, please contact your Recruitment Partner.

Recruitment Process:

• Intro call with the People & Culture talent team
• Virtual call with the Hiring Manager
• Case study interview
• Final stage with general manager

Your tasks and responsibilities will include:

• Strategic planning – Lead the development of the strategy for the UK business and align departmental strategies with the organisation’s overall goals. Translating the annual plans into clear objectives per team, you’ll drive the success of set strategies. Responsible for mapping out long‑term vision, goals, and actionable initiatives.
• Drive impactful projects – Lead high‑priority initiatives, overseeing cross‑departmental projects, ensuring they are executed efficiently and align with strategic objectives. You own and run strategic business initiatives, allowing you to dive into various departments within the UK business.
• Commercial excellence – You ensure the UK business relies on a comprehensive and robust set of KPIs to fuel high‑impact decision‑making and clear commercial actions.
• Operational efficiency – You’ll streamline operations and improve processes to support our growth, efficiency and scalability.
• Organisation – You make sure the right people are speaking with each other by organising meetings and schedules and preparing agendas, briefings, and materials for leadership meetings, management reports and company updates.
• Data Analysis – Conduct research to identify industry trends, new business opportunities and supporting strategic decision making by analysing key data, presenting insights to leadership for actionable strategies.
• Leadership support – You are the right hand of, and reporting to the Managing Director, gaining daily insights into the responsibilities of running a business.
• Cross‑functional Collaboration – Working closely with the senior leadership team to ensure strategy is embedded across all departments.

Ready to join us? Apply today to help us create joyful moments for children and families worldwide.