At a Glance
- Tasks: Lead national retail accounts and drive strategic growth in a dynamic environment.
- Company: Join tonies, the world’s largest interactive audio platform for children.
- Benefits: Enjoy 30 days annual leave, private medical insurance, and a £200 learning budget.
- Other info: Hybrid work model with a vibrant team culture and career growth opportunities.
- Why this job: Be a key player in shaping the future of children's audio experiences.
- Qualifications: Experience in FMCG sales and strong analytical skills required.
The predicted salary is between 60000 - 80000 £ per year.
About tonies: tonies is the world’s largest interactive audio platform for children with around 7.8 million Tonieboxes and more than 95 million Tonie figurines sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, and the content portfolio includes more than 1,100 Tonies figurines in several languages.
You as part of tonies:
Overview: At Tonies, we’re on a mission to bring the magic of audio to children everywhere. We are looking for an exceptional Senior National Sales Manager to act as the number two within our sales organisation, partnering closely with the Sales Director to drive the next phase of growth. This role combines hands-on commercial ownership with strategic and analytical leadership. You will lead key retail relationships, shape our retail growth agenda and bring clarity through data to support decision-making at the highest level.
Your tasks and responsibilities will include:
- Commercial Leadership & Account Ownership
- Own and develop key national retail and e-commerce accounts
- Lead commercial negotiations and customer planning
- Deliver against revenue, margin, and distribution targets
- Support execution of the overall retail and channel strategy
- Strategic Growth & Channel Development
- Partner with the Sales Director to define where and how we grow in Retail
- Identify and size opportunities across Grocery, specialty retail, and online marketplaces
- New customers, channels, and geographies
- Develop business cases and translate strategy into execution
- Analytics, Forecasting & Commercial Insight
- Own forecasting, budgeting, and performance tracking for Retail
- Build robust frameworks, e.g. for customer and channel profitability, promotional effectiveness and ROI
- Optimise assortment, pricing, and promotional activity using data
- Translate data into clear insights and actions for leadership
- Team Leadership & Cross-Functional Impact
- Line manage 1-2 National Account Managers
- Act as a key interface between sales, marketing, finance, and supply chain
- Ensure commercial plans are aligned with operational execution
- Deputy to Sales Director
- Act as a trusted second-in-command
- Represent the Sales Director in internal and external settings
- Lead projects and initiatives on their behalf
- Step in to run the function when required
What we are looking for:
- Experience
- Previous experience in FMCG / consumer goods sales or other commercial roles. Additional background in strategy roles or management consulting is a plus.
- Strong proven experience managing and growing national retail and/or e-commerce accounts
- Experience in high-growth, multi-channel businesses preferred
- Capabilities
- Strong problem-solving skills with a data-driven mindset, able to move from data to insight to action quickly
- Strong understanding of pricing, promotions, and customer economics
- Advanced Excel/ modelling capabilities (or equivalent)
- Ownership & Drive
- High level of ownership, pace, and ambition
- Comfortable operating in fast-moving, less structured environments
- Proactive in identifying and solving problems
- Leadership & Influence
- Credible with senior stakeholders internally and externally
- Strong communicator
- Low ego, high impact leadership style
Why This Role:
- True #2 position with real influence on strategy and execution
- High exposure to leadership and decision-making in a high growth company
- Opportunity to build a broad commercial skillset across retail and e-commerce
- Strong pathway to Head of Sales / Commercial leadership roles
Why tonies?
- Office - 2 days a week in the London office (Tues & Thurs)
- Time Away – 30 days annual leave + bank holidays, paid sick leave, bereavement leave, volunteering day plus bank holiday swaps and more.
- Health & Wellbeing – Free Lunch on Tasty Tuesday, Private medical insurance via Vitality, mental health support with our Employee Assistance Program, life assurance (4× salary), free Calm subscription, Specsavers eye test voucher
- Financial & Career Growth – Competitive salary, pension match up to 4%, £200 learning & development budget, and Babbel subscription.
- Family & Lifestyle Perks – Enhanced maternity & paternity leave, Tonies gifts for major life events, and exclusive staff discounts.
Equity and Diversity: At tonies, we’re passionate about sparking imagination and joy in childhood—and that same energy drives how we build our team. We believe everyone should feel empowered to grow, contribute, and thrive, both at work and in life. That’s why it’s important for tonies to create an environment where all voices are heard, valued and respected, regardless of background or experience. Our stories, content, I&D Champion Group and tonies team are shaped by a wide range of perspectives, and we actively seek out individuals who bring fresh ideas and unique experiences to the table.
Tonies is committed to fostering an inclusive and accessible experience for all candidates. If you need any accommodations to support you during the recruitment process, please contact your Recruitment Partner.
The Recruitment Process:
- Intro call with the People & Culture talent team
- Virtual call with the Hiring Manager
- Case study interview
- Final stage with general manager
Ready to join us? Apply today to help us create joyful moments for children and families worldwide.
Senior National Account Manager (Hybrid) London employer: tonies UK Limited
At tonies, we pride ourselves on being an exceptional employer that champions creativity and innovation in a vibrant work environment. Our London office offers a hybrid working model, generous leave policies, and a strong focus on employee wellbeing, ensuring that our team members thrive both personally and professionally. With ample opportunities for career growth and a commitment to diversity and inclusion, joining tonies means becoming part of a mission-driven company dedicated to making a positive impact on children's lives worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Senior National Account Manager (Hybrid) London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Senior National Account Manager (Hybrid) London at tonies UK Limited, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including tonies UK Limited. Tailor your message to explain why you’re drawn to them and how you can contribute as a Senior National Account Manager (Hybrid) London. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Senior National Account Manager (Hybrid) London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for tonies UK Limited:When writing your cover letter, make sure to tailor your message specifically for tonies UK Limited. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at tonies UK Limited
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show tonies UK Limited that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show tonies UK Limited that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with tonies UK Limited’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
