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- Tasks: Lead national retail accounts and drive strategic growth in a dynamic environment.
- Company: Join tonies, the world’s largest interactive audio platform for children.
- Benefits: Enjoy 30 days annual leave, private medical insurance, and a £200 learning budget.
- Other info: Hybrid work model with a vibrant team culture and career growth opportunities.
- Why this job: Be a key player in shaping the future of children's audio experiences.
- Qualifications: Experience in FMCG sales and strong analytical skills required.
The predicted salary is between 60000 - 80000 £ per year.
About tonies: tonies is the world’s largest interactive audio platform for children with around 7.8 million Tonieboxes and more than 95 million Tonie figurines sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, and the content portfolio includes more than 1,100 Tonies figurines in several languages.
You as part of tonies:
Overview: At Tonies, we’re on a mission to bring the magic of audio to children everywhere. We are looking for an exceptional Senior National Sales Manager to act as the number two within our sales organisation, partnering closely with the Sales Director to drive the next phase of growth. This role combines hands-on commercial ownership with strategic and analytical leadership. You will lead key retail relationships, shape our retail growth agenda and bring clarity through data to support decision-making at the highest level.
Your tasks and responsibilities will include:
- Commercial Leadership & Account Ownership
- Own and develop key national retail and e-commerce accounts
- Lead commercial negotiations and customer planning
- Deliver against revenue, margin, and distribution targets
- Support execution of the overall retail and channel strategy
- Strategic Growth & Channel Development
- Partner with the Sales Director to define where and how we grow in Retail
- Identify and size opportunities across Grocery, specialty retail, and online marketplaces
- New customers, channels, and geographies
- Develop business cases and translate strategy into execution
- Analytics, Forecasting & Commercial Insight
- Own forecasting, budgeting, and performance tracking for Retail
- Build robust frameworks, e.g. for customer and channel profitability, promotional effectiveness and ROI
- Optimise assortment, pricing, and promotional activity using data
- Translate data into clear insights and actions for leadership
- Team Leadership & Cross-Functional Impact
- Line manage 1-2 National Account Managers
- Act as a key interface between sales, marketing, finance, and supply chain
- Ensure commercial plans are aligned with operational execution
- Deputy to Sales Director
- Act as a trusted second-in-command
- Represent the Sales Director in internal and external settings
- Lead projects and initiatives on their behalf
- Step in to run the function when required
What we are looking for:
- Experience
- Previous experience in FMCG / consumer goods sales or other commercial roles. Additional background in strategy roles or management consulting is a plus.
- Strong proven experience managing and growing national retail and/or e-commerce accounts
- Experience in high-growth, multi-channel businesses preferred
- Capabilities
- Strong problem-solving skills with a data-driven mindset, able to move from data to insight to action quickly
- Strong understanding of pricing, promotions, and customer economics
- Advanced Excel/ modelling capabilities (or equivalent)
- Ownership & Drive
- High level of ownership, pace, and ambition
- Comfortable operating in fast-moving, less structured environments
- Proactive in identifying and solving problems
- Leadership & Influence
- Credible with senior stakeholders internally and externally
- Strong communicator
- Low ego, high impact leadership style
Why This Role:
- True #2 position with real influence on strategy and execution
- High exposure to leadership and decision-making in a high growth company
- Opportunity to build a broad commercial skillset across retail and e-commerce
- Strong pathway to Head of Sales / Commercial leadership roles
Why tonies?
- Office - 2 days a week in the London office (Tues & Thurs)
- Time Away – 30 days annual leave + bank holidays, paid sick leave, bereavement leave, volunteering day plus bank holiday swaps and more.
- Health & Wellbeing – Free Lunch on Tasty Tuesday, Private medical insurance via Vitality, mental health support with our Employee Assistance Program, life assurance (4× salary), free Calm subscription, Specsavers eye test voucher
- Financial & Career Growth – Competitive salary, pension match up to 4%, £200 learning & development budget, and Babbel subscription.
- Family & Lifestyle Perks – Enhanced maternity & paternity leave, Tonies gifts for major life events, and exclusive staff discounts.
Equity and Diversity: At tonies, we’re passionate about sparking imagination and joy in childhood—and that same energy drives how we build our team. We believe everyone should feel empowered to grow, contribute, and thrive, both at work and in life. That’s why it’s important for tonies to create an environment where all voices are heard, valued and respected, regardless of background or experience. Our stories, content, I&D Champion Group and tonies team are shaped by a wide range of perspectives, and we actively seek out individuals who bring fresh ideas and unique experiences to the table.
Tonies is committed to fostering an inclusive and accessible experience for all candidates. If you need any accommodations to support you during the recruitment process, please contact your Recruitment Partner.
The Recruitment Process:
- Intro call with the People & Culture talent team
- Virtual call with the Hiring Manager
- Case study interview
- Final stage with general manager
Ready to join us? Apply today to help us create joyful moments for children and families worldwide.
Senior National Account Manager (Hybrid) London employer: tonies UK Limited
Contact Detail:
tonies UK Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior National Account Manager (Hybrid) London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who might know someone at tonies. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by diving deep into tonies' products and values. Show us you’re not just another candidate; demonstrate your passion for bringing audio magic to children everywhere!
✨Tip Number 3
Practice your pitch! Be ready to discuss how your experience aligns with the role of Senior National Account Manager. We want to hear how you can drive growth and lead key retail relationships.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the tonies family.
We think you need these skills to ace Senior National Account Manager (Hybrid) London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior National Account Manager role. Highlight your experience in FMCG or consumer goods sales, and don’t forget to showcase your strategic growth and channel development skills!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about bringing audio magic to children and how your background aligns with our mission at tonies. Keep it engaging and personal!
Showcase Your Data Skills: Since this role involves a lot of analytics and commercial insight, make sure to highlight your data-driven mindset. Share examples of how you've used data to drive decisions and improve performance in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application and get you into the recruitment process smoothly. Plus, it shows you’re keen on joining the tonies team!
How to prepare for a job interview at tonies UK Limited
✨Know Your Numbers
As a Senior National Account Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics related to sales performance, forecasting, and customer profitability. Be ready to discuss how you've used data to drive decisions in previous roles.
✨Showcase Your Leadership Style
This role involves leading a small team and acting as a deputy to the Sales Director. Prepare examples of how you've successfully managed teams or projects in the past. Highlight your low ego, high impact leadership style and how it has influenced your team's success.
✨Understand Tonies' Mission
Familiarise yourself with Tonies' products and their impact on children's learning and play. Be prepared to discuss how your experience aligns with their mission to bring the magic of audio to children everywhere. Show genuine enthusiasm for their innovative approach.
✨Prepare for Strategic Discussions
You'll be partnering closely with the Sales Director to define growth strategies. Think about potential opportunities in retail and e-commerce that you could identify and size. Be ready to share your insights on market trends and how they could benefit Tonies.